Yu Liyan
The 17th Shanghai International Auto Show is also a feast for new energy vehicles. According to statistics, of the more than 1,400 new types of vehicles that were exhibited this year, 159 were new energy vehicles, accounting for more than 11%. Behind the total number, the respective push of new and old domestic car companies is also attracting attention. Among them, the water geometry?
Local car companies play the leading role
The protagonist of the new energy automobile market at the Shanghai Auto Show is the Chinese local car company. About two-thirds of the 159 new energy vehicles exhibited at the exhibition came from local companies. In terms of traditional domestic auto enterprises, SAIC and BAIC are located in the two major cities in China, the first-tier cities in China, which implement the limited-edition shakes, namely the Shanghai Automotive Corporation and the Beijing Automotive Group Corporation. Both companies are active in the new energy vehicles at the Shanghai Auto Show. SAIC launched the plug-in hybrid Roewe ei6 at the Shanghai Auto Show.
“Shangqi is the only company in China that has been involved in the three lines of plugged-in hybrid, pure electric and fuel cell technologies. By 2020, the annual sales target of SAIC New Energy will exceed 600,000.†Cheng Jinglei, Chief Engineer of SAIC, is located in Shanghai. During the auto show, SAIC will not give up any opportunity to participate more in the new energy auto industry.
BAIC New Energy Launches Two Doors Pure Electric Vehicle ARCFOX-1
Beiqi New Energy, which is at the forefront of domestic pure electric vehicles, launched two two-seat pure electric vehicles ARCFOX-1 at the Shanghai Auto Show.
“From the era of subsidy-driven leaders to actively transform and innovate, and strive to become the market-driven leader in the era of electric vehicles.†Zheng Gang, General Manager of BAIC New Energy, said at the Shanghai Auto Show that BAIC New Energy’s target of selling 170,000 vehicles this year , "We know this is difficult, but we never leave room for ourselves."
In addition to SAIC and BAIC, Dongfeng Motor Group has exhibited 10 new energy vehicles, of which auto energy vehicles account for half. FAW Group has brought the first production of pure electric vehicle B30EV to FAW's own brand Pentium. GAC brought four new energy vehicles, including GE3, a new platform for pure electric platforms, and GA3SPHEV, a plug-in platform. In addition, there are CS15 pure electric cars of Chang'an Automobile, iEV7S of JAC, and Chery tiggo 7e. Several domestic automobile groups can be said to be absent in the competition for new energy vehicles at the Shanghai Auto Show. In addition, BYD displayed new energy vehicles Song DM and Song EV300 at the Shanghai Auto Show.
In addition to the old acquaintances and new faces, Weilai Motors has made a number of new energy vehicles in China at the Shanghai Motor Show. Its 11 new models, including the EP9, the fastest electric vehicle in New North China, have been officially unveiled. Baowo introduced the BX7 pure electric version. Tianjin Aikangnik announced the use of the e-MPV concept car, a pure electric vehicle, with a global research and development model for new energy electric vehicles. The H600, which was defined as "a brand new eco-sustainable new energy luxury car that does not depend on charging piles," also appeared.
There are many small and medium-sized private new energy vehicle manufacturers that have appeared at the Shanghai Auto Show. Visitors to the auto show have told First Financial reporters that many local new energy brands have not been heard before.
Hot competition and limited demand
Recalling 2016, the sales of new energy electric vehicles in 2016 only accounted for 1.8% of the country's total car sales, but the electric vehicle market is developing rapidly. In 2016, the delivery of electric vehicles and plug-in hybrid vehicles increased by 50% to 507,000 vehicles.
“The Chinese domestic brand electric vehicles have strong competitiveness, originality is also improving, and they have successfully achieved low-cost profitability in their operations,†said Guan Run, head of Nissan's China operations.
The right road H600 debuted at the 2017 Shanghai Auto Show
Michael Dunne, an industry analyst at JDPowerAsiaPacific Inc., a market research firm, said that 97% of China's electric vehicle sales are domestic brands, and Chinese automakers are adding new models to consolidate market share. He pointed out that China's electric vehicle market has four characteristics: domestic, low price, limited mileage, and general quality.
According to the data provided by the nation’s largest online auction platform for second-hand automobiles, the total number of new energy vehicles traded on the daily car auction platform in the first quarter of 2017 was nearly one hundred, with Shanghai's regional volume accounting for more than 70% of the total. . However, this transaction volume is far less than 1% of the total daily used car trade in the same day.
“In 2013, new energy vehicles began to enter the market. Sales of new energy vehicles in Shanghai, Beijing and other regions began to erupt from 2015. In 2016, the sales of new energy vehicles in China exceeded 500,000 vehicles, the growth rate was over 50% year-on-year, and the inventory was close to One million cars.†Yao Hua, general manager of the Shanghai regional car racing, told the First Financial Reporter that the automobile circulation period is 3 years, which means that new energy vehicles have started to appear in the used car market, and it will happen next year or an outbreak. Incremental.
According to the latest sales data announced by China Automobile Association on April 11, new energy vehicles sales reached 31,120 units in March, an increase of 35.6% year-on-year. New energy auto markets that have experienced "cold winter" in the first two months have recovered, despite accumulated in the first quarter. Sales volume (559.29 units) still fell by 4.7% over the same period of last year.
"Compared to developed countries, China is the place where new energy vehicles are sold the most." Duan Zhihui, an expert in the national "Thousand Talents Program" of new energy vehicles who has worked in the United States for many years and returned to China and has served in Changan and Chery's new energy vehicle management positions The First Financial Reporter bluntly stated that China's domestic new energy car makers have hot water for building cars. In his view, the demand of Chinese consumers at this stage is limited, and the competition of manufacturers is already too intense, especially electric vehicles.
Yu Xiaogang, Vice Chairman of China Smart Electric Vehicles Professional Committee, and Tesla, a representative company of China's new energy vehicle and car company, made comparisons. “It is currently recognized that the world’s top Tesla’s 2017 goal is to produce 200,000 units of annual sales. Electric vehicles, this goal is not in the world, but it was 80,000 last year." Yu Yu said, while BYD's production and sales in 2016 was more than 100,000. He further analyzed that Tesla’s order quantity was previously constrained by insufficient production capacity. The supply of batteries for the key components of the new energy pure electric vehicle was not satisfactory, and it was a situation that was unacceptable. It was not Tesla’s order. Tesla founder Musk even slept on the production line to monitor production.
In contrast, BYD, currently only one in the country can compete with Tesla, that is, BYD, both of which are producing their own batteries for their own use, but, on the one hand, BYD production capacity did not come up, but BYD does not have so many orders, "order The number is not enough is a common phenomenon in domestic enterprises." Yu Yu bluntly.
Yu Yu stated that the number of competitors in the current wave of new energy vehicles in China should be appropriate, not that the more, the better, “I think that the so-called management of the qualification of new energy vehicle manufacturers is still too loose. If it is too loose, some people will have illusions. If this fantasy is shattered, then the loss will be very heavy."
Yu Hao believes that the new energy vehicle is a very burning business, and ultimately to be successful, it requires a lot of money to pave the way. “At present in China, under normal circumstances, there is no RMB 5 billion yuan to knock on this door, and 5 billion yuan is only a knock on the door. If we really want to exert our weight, 10 billion is the threshold.†Of course, in addition to money, Good research and development, production and sales team.
Yu Hao said that the Chinese government's encouragement for new energy vehicles is beyond doubt and obvious to all. However, specific analysis shows that there are currently two traction forces in China's new energy vehicle market. One is the traction of new energy vehicle technology products, and the other is the traction of policy forces, such as limit licensing and subsidies, but in fact its product strength and policies. Lidu is still immature. Enterprises and markets are at the end of the initial stage of development. They have not yet reached the maturity stage. “In the Chinese market, the number of single-new-energy vehicle models selling more than 100,000 vehicles per year is not more than 10, and they are still in the market. long."
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