Recently, various home appliance companies have successively released the 2017 annual reports. White, black, kitchen appliances and other companies have submitted their own answers. As far as the black electricity industry is concerned, the data of Zhiyan Consulting shows that from the perspective of market share, the top five color TV companies in 2017 are still being swept by Hisense, Skyworth, tcl, Konka, and Changhong. In the context of consumption upgrades, new competition in the black electricity industry has begun.
Konka, which has increased revenue and net profit
So far, except for Skyworth Digital, which has not yet announced its annual report, the other four TV companies have released their 2017 annual reports or performance reports. Specific data shows:
In 2017, Konka achieved a total operating income of 31.228 billion yuan, an increase of 53.84% year-on-year; the net profit attributable to shareholders of listed companies was 5.057 billion yuan, an increase of 5185.74% year-on-year.
Tcl achieved revenue of 111.58 billion yuan, a year-on-year increase of 4.79%; net profit attributable to shareholders of listed companies was 2.665 billion yuan, a year-on-year increase of 66.32%.
Sichuan Changhong Company achieved operating income of 77.632 billion yuan, an increase of 15.57% year-on-year; the net profit attributable to shareholders of listed companies was 356 million yuan, a year-on-year decrease of 35.76%.
Hisense Electric achieved revenue of 33.009 billion yuan, a year-on-year increase of only 3.69%; net profit attributable to shareholders of listed companies was 942 million yuan, a year-on-year decrease of 46.45%.
From the perspective of revenue, the four major black power giant enterprises have increased revenue throughout the year, tcl and Hisense have a smaller year-on-year increase, Konka and Changhong have a larger growth rate, especially Konka ’s annual revenue has increased by half compared with last year More, the net profit increased by 52 times. Of course, this is inseparable from Konka's mixed ownership reform. In 2017, Konka began to promote the reform of the development model and mechanism system, and officially started the company's color TV business. According to the content of the annual report, in April last year, Konka integrated the multimedia business and established the multimedia industry headquarters, forming a business group with TV and display products as the core, and responding to market competition in a coordinated manner. On the other hand, Konka also strengthened the construction of R & D team and increased its investment in product research and development, thus achieving gratifying results in the financial report.
Traditional TV companies are less affected by market fluctuations2017 was a very difficult year for the color TV industry. Demand for the global TV market was sluggish. According to data released by market research agency ihs, global TV shipments fell by 3.4% year-on-year in 2017. Data from Zhongyi Kang era shows that domestic TV retail sales in 2017 decreased by 8.1% year-on-year. According to data from Aowei Cloud, the retail volume of China's color TV market in 2017 was 47.52 million units, a year-on-year decrease of 6.6%.
Even under such a big background, the data sheets on multimedia color TV services handed over by various TV companies are still considerable:
Under the pressure of rising upstream panel prices and contraction of the electricity industry market, Konka unexpectedly handed out a beautiful answer after some reforms. According to the 2017 annual report, Konka color TV business achieved revenue of 11.995 billion yuan for the whole year. Although the proportion of Konka Group's overall revenue has fallen to 38%, the operating profit of Konka's color TV business increased by 10.46% year-on-year to 1.93 billion yuan, and the gross profit margin increased by 2 percentage points year-on-year to 16.11%. It can be seen that it is still the pillar industry on which Konka Group depends.
Zhou Bin, President of Konka Group, believes that in difficult 2017, Konka's color TV business has withstood the pressure, achieved contrarian growth, turned losses into profit, laid a solid foundation for the development of 2018, and also brought the entire Konka Group Obvious change.
Also bucking the trend is tcl. In 2017, tcl multimedia sales revenue increased by 22.4% year-on-year, and net profit increased significantly by 345.7% year-on-year. The annual sales of LCD TVs were 23.774 million units, an increase of 15.9% year-on-year, of which the sales of smart network TVs were 15.127 million units, an increase of 34.8% year-on-year. In addition, tcl has also achieved good results in overseas markets. Its multimedia LCD TV sales volume increased by 33.5% year-on-year to 14.07 million units, and its turnover increased by 50.5% year-on-year to HK $ 20.95 billion.
Changhong, which is accompanied by the annual report, is not to be outdone. General Manager Li Wei of Sichuan Changhong said at the time of the company ’s 2017 annual report that the TV and refrigerator business in Sichuan Changhong was stable in 2017, especially for the TV business. Against the background, rapid growth has been achieved against the trend. According to Zhongyikang's data, in early 2017, due to the general price increase of core components such as panels and chips, the cost of the color TV industry increased significantly. Last year, domestic TV retail sales fell by 8.1% year-on-year. In this unfavorable industry environment, the global sales revenue of Sichuan Changhong color TV business increased by 3.97% year-on-year, and the domestic market share increased by 0.5% year-on-year.
In contrast, Hisense ’s data is somewhat ambiguous. As in the previous fiscal season, Hisense still has not disclosed the specific number of annual TV sales in the financial report, but has repeatedly emphasized: "Hisense TV ’s retail sales share has been 14 The year ranks first in the Chinese TV market. " According to data from Zhongyi Kang, Hisense TV ’s retail sales and retail sales share in 2017 were 16.79% and 17.96%, respectively. When checking the Hisense Annual Report, China State Grid found that although Hisense's domestic sales showed a downward trend, sales in overseas markets continued to climb, up 27% year-on-year, accounting for 40% of total revenue, and sales reached 12.3 billion yuan.
Skyworth has not yet announced the 2017 annual report. The sales data of the last month of the 2017/2018 fiscal year disclosed by Skyworth Digital, which was listed by Hong Kong's China State Grid, found that from April 2017 to March 2018, and from April 2016 to 2017 Compared with the same period in March 2015, the overall sales of Skyworth TV decreased by 3%.
Detailed data includes that Skyworth TV sales in the Chinese market fell from 9.339 million units to 7.87 million units, a decrease of 16%. The overseas market showed an upward trend, rising from 6.941 million units to 7.953 million units, an increase of 15%. The tradeoff between Skyworth TV and TV sales in the 2017/18 fiscal year fell by 3%. Industry analysts told China State Grid that this has nothing to do with Skyworth ’s upstream panel segment of color TVs, and is strongly related to panel price increases and the strong impact of the supply chain. It is under heavy market pressure, and sales and profits have declined. Inevitable.
"Fengshengshuiqi" Internet TV is polarizedIn 2012, as the super TV launched by LeTV.com entered the color TV market at a low price, Internet TV was making great progress. Over the past four years, many Internet TV brands such as Xiaomi, Kanshang, Weijing, pptv, and Storm have been born.
However, this "barbarous growth" has not escaped the brutal market turmoil. According to data released by the 2017 China Flat Panel TV Industry Conference, the overall share of Internet TV brands has fallen to 10% in 2017. According to the inspection data of Aowei Cloud, the market share of Internet TV brands in 2017 was only 13%, a year-on-year decrease of 6%, and the number of newly listed models dropped by 11% year-on-year.
With the sudden collapse of LeTV's "Empire", LeTV's TV once collapsed. Liu Shuqing, general manager of LeTV.com, said that TV sales fluctuated in 2017 mainly due to the company ’s extremely tight cash flow and declining market demand. With the recent agreement between Sunac, Tencent, JD, Suning, tcl and other six or seven giant companies to invest in Lerong Zhixin (formerly Leshizhixin, Xinleshizhijia), and the cooperation between Tencent, JD and Lerongzhi The signing of the agreement, LeTV seems to usher in a turning point, the future is expected.
However, barley and Shangshang TV without the support of giant “olive branch†were not so lucky, and they quietly withdrew from the storms one after another. A number of Internet TV companies such as Micro Whale, Kanshang, Fengxing and others not only failed to achieve the desired results, but were even exposed to default suppliers. Payments, financing difficulties, etc.
According to the annual analysis report of Aoweiyun's color TV industry, China's domestic color TV market was hit hard in 2017. In addition to the increase in panel costs, the weakness of Internet brands is also a big incentive.
Some brands are struggling on the beach, and some brands are emerging, such as storms and millet.
According to the annual report data released by Storm Group on April 19, Storm Group's focus has also been placed on Storm TV. The 2017 annual report shows that Storm Group achieved operating revenue of 1.915 billion yuan, a year-on-year increase of 16.25%. The net profit attributable to shareholders of the listed company was 55.193 million yuan, a year-on-year increase of 4.41%. Among them, Storm TV achieved an operating income of 1.348 billion yuan, a year-on-year increase of 45%. In 2017, the loss of TV products decreased by 32%, and the loss rate narrowed significantly. At the same time, the average sales unit price of a single storm TV product increased by 33%, and the operating income reached 67 million yuan, an increase of about 370% year-on-year.
China State Grid noted from the annual report disclosed by the storm that Storm Group ’s hardware has narrowed its losses. In 2017, Storm Group sold 843,100 intelligent hardware units, a year-on-year increase of 4.16%. The gross profit margin of the sales of goods business increased by 8 percentage points year-on-year, and the loss margin narrowed to -7.15%. This is a good signal for an Internet TV company. Feng Feng, chairman and CEO of Storm Group, said that from 2018 to 2020, only one thing will be said inside and outside the company, namely Storm TV. In his view, 2017 is the transition year of Storm Group. "The profit point of a single tv, that is, the arpu value of a single user exceeds the cost of customer acquisition, this time point is expected to be reached in mid-2018. The profit period will be reached in 12 months, which is mid-2019."
Xiaomi had a rapid increase last year. According to data from Zhongyi Kang, online sales of Xiaomi TV in January-July 2017 rose 91.2% year-on-year, and sales of the entire network during the 618 period increased by 500% year-on-year. The sales volume in the promotion festivals occupied the top position of TV sales on platforms such as Jingdong, Tmall and Suning. In terms of channels, Xiaomi's offline stores added around 250 last year. According to other data, Xiaomi is the only Internet brand in the top ten of the color TV market in 2017, accounting for about 5% of the color TV market.
In the storm TV conference in early April of this year, Liu Fengping of Storm TV ceo was more blunt. The future Internet TV is the competition between Storm and Xiaomi, and there are not many opportunities for other brands. It always seems that it may be necessary to add LeTV with all parties' investment intention to "return".
It is imminent to experience the diversified transformation of Waterloo in 2017Coming from the "cold winter", the transformation of color TV companies has also been put on the agenda. Konka is a company that has tasted great achievements on the road of diversified transformation. This can be seen from its beautiful 2017 financial report data. In the context of the continued decline in the profit margin of the color TV industry, black TV companies have been looking for a way out, trying to get rid of the plight of extremely thin net profits.
Hisense Electric first proposed in the 2017 annual report that it is necessary to promote the extension of the industrial chain and industrial expansion, build long-term development capabilities, and realize the transformation from a "television company" to a "display company". In November 2017, Hisense and Toshiba officially reached a transfer agreement to acquire 95% of the equity of Toshiba Image Solutions Co., Ltd., and obtained a package of technologies, products, brands, and operating services for Toshiba TV. Said that it will increase investment in the field of artificial intelligence and expand the operating income of large-screen TVs.
Sichuan Changhong's 2017 Board of Directors work report shows that Changhong will continue to deepen corporate reforms, firmly optimize the industrial structure, and actively cultivate development momentum. In 2018, the company will strengthen the construction of artificial intelligence laboratories, strive to establish industry leading advantages in the fields of natural language interaction, video behavior recognition, speech processing, etc. within three years, and promote the establishment of "information security" and "new energy materials" lighthouse laboratory, while Accelerate the establishment of competitive laboratories for image quality technology, frequency conversion technology, Internet of Things technology, etc., and strengthen the technical support capacity for industrial development.
Chairman of the tcl Group and ceo Li Dongsheng also said that while tcl will consolidate and enhance the TV business, it will actively develop diversified business, through investment, mergers and acquisitions and restructuring, etc., successively develop smart av, smart home and other businesses to open new Business growth space.
Peng Xiandong, general manager of Zhongyikang Consumer Electronics Division, said that the World Cup and Asian Games to be held in 2018 are a good opportunity for color TV companies. However, the diversion of mobile phones and tablets has also prevented the scale of TVs from increasing by leaps and bounds. Giants must think outside the box of simply making TV while thinking about how to pursue transformation.
According to the latest report of the first quarter of the 2018 Chinese color TV market released by Aoweiyun.com, under the favorable factors of the decline in panel prices, the retail volume of the color TV market in the first quarter reached 12.15 million units, an increase of 3.0% year-on-year, and the retail sales scale was 402. 100 million yuan, a year-on-year increase of 3.3%. The haze entrenched in the color TV market gradually dissipated, and the color TV market also turned from a shock in 2017 to a warming trend. It is hoped that all black electricity companies will usher in this trend and diversified upgrading and transformation.
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