Since the so-called “Red Sea†theory in the consumer-class drone market, industrial-grade will be the next “Blue Ocean†argument that continues to emerge in the field of drones. However, even in the “Blue Ocean†industrial-grade field, the venture capital investment has not had the enthusiasm of grabbing beachheads during the “first year†period. Instead, it has become an onlooker, and many industrial-level practitioners are also difficult to finance due to financing difficulties and temporarily unable to accurately Positioning and distressed.
Industrial-grade drones, according to their applications, can be divided into five major areas using the views of Yang Lan, an engineer from Beihang Unmanned Aerial Vehicle Design Research Institute: plant protection, transportation, surveying and mapping, inspection (police security, power inspection, etc.) Oil pipelines, telecommunications cruising, forest fire protection...), relays.
In the industrial market where technology is not mature enough, the market still needs training, and even users still need education, in the end what areas will have a bright future? Did the “Great Navigation Age†of industrial drones really come?
Plant protection industry “is very likely to lead the worldâ€
When it comes to drone industrial applications, plant protection is naturally one of the key points. After all, as of June 2016, there were more than 200 plant protection UAV vendors in more than 300 unmanned aerial vehicle manufacturers in China. This scale is sufficient to illustrate the fiery nature of this field.
There is no doubt that this area has many nuggets, but because of the "Internet thinking" plundered, there are not many real money makers, and there are even companies that stick money to plant protection. This kind of "living scene" uses the words of Zhou Guoqiang, general manager of Anyang Quanfeng, to say that it is a lot of eyeball shows. Competition areas include RTK, big data, breakpoints, and full autonomy.
Although the plant protection industry because drone manufacturers "kick together" and the golden period because the Internet has been disrupted thinking, the industry has been considered the industry is not a good industry, but fortunately the country has realized the importance of this industry, and The actual subsidy pilot action has already begun. This is an important signal. Now, with the escort of state subsidies, Yang Hao said that the plant protection industry will even become China's leading world industry. Although there are still problems like this, there are indeed very good phenomena. For example, we are beginning to form a more systematic division of labor centered on plant protection UAVs, specifically, “to make airplanes to be special planes and bigger. "Specially made big data of data, we do pesticide as pesticide", and it is in specialized department even if we correspond to what kind of pesticide, and what kind of pest kills. In this way, plant protection will be more specialized, and related work will be done by specialized companies rather than one company. This specialization will be extended to map data and other aspects in the future. In addition, UAVs are constantly combining with other industries. This also means that no matter when they spray or spray, they will not be drone manufacturers, but will be professional The people have the final say. This is undoubtedly a very good phenomenon. This industry has great potential for division of labor and specialization. “And the future direction is fully automated.†Yang Xie said that regardless of whether pesticides or pollinators are used, growing up, assessing pests, and viewing changes in land and water resources, the future will be handed over to drones. Do it. The output value in this field is considered by him to be national and not valuable.
In an earlier interview, Zhou Guoqiang also stated that the plant protection market will form a dispute between general service providers and brand service providers in the future. The so-called brand service providers are guided by plant protection results to conduct specialized plant protection designs. Simply put, what is it? What drugs are used by time, and how to achieve increase in production, to make more standardized and systematic services.
Transport logistics and mapping are closely related to policy orientation
In the transportation sector, with the influx of SF, JD, Uwes, Sail, and various logistics e-commerce companies, logistics drones began to erupt in 2017.
However, judging from the current policy, Yang Hao believes that this industry is still not up, because logistics drones are heavily dependent on China's low-altitude management policies in the future. The application of drones in the transportation field needs to be opened up by the state, or it is a special approval, only these two ways. "Special approval means that drones can be transported on designated routes." In his view, the direction of logistics drones is correct and worthy of being considered, but "the logistics needs to be national policy, and it has policies." It will be very soon, because China's just need is there."
For the field of surveying and mapping, in his opinion, the prospects of the industry are also relatively clear, that is, the interaction with the national policy is obvious. This means that once the national policy orientation is biased towards drone mapping, the industry will get fire. If the national policy tends to use satellites, the industry may have a poor prospect. Because the surveying and mapping data has certain sensitivity, the surveying and mapping industry can also be regarded as a half-policy-oriented industry to a certain extent, including policy costs. He also said that the surveying and mapping technology is now faced with a major innovation, that is, tilt photography, which is enough to make all the surveying and mapping industry will immediately change drastically, and manufacturers will also face a big reshuffle. "It will be a shuffle in the winter, and the result will be very painful. It is very likely that some companies will face a very cruel ending."
However, from the current situation, the surveying and mapping industry does have the expected demand. On October 16, 2017, the State Council issued the Notice on Launching the Third National Land Survey. According to the notification requirements, the third national land survey carried out preparation work from the fourth quarter of 2017, from January 2018 to June 2019. The organization will carry out surveys and database construction. By the second half of 2019, the survey results will be completed, data will be updated, and the results will be aggregated to become the basic data for the third national land survey. By 2020, national land survey data will be collected to form an investigation. Database and management system, complete the survey work acceptance, results announcement and so on. This survey, which lasted several years, is aimed at the land and land of China, involving land use status and changes, land ownership and changes, and land conditions. According to the CEO of Xiamen Tianyuan Ourui Technology Co., Ltd., the publication of the notice will undoubtedly be an excellent opportunity for the UAV mapping industry, because the third national census survey will be very demanding for mapping drones. Large, so it will certainly set off an upsurge in the surveying and mapping industry.
Tours are still more like “chicken ribsâ€
In the field of patrols, whether it is police security, power line inspections, oil pipelines, or telecommunication cruising, forest fire prevention... Tan Xiao thinks that electricity and police use have started to show some signs, but they have not been able to apply on a large scale. The reason why it has not been used on a large scale is that the industry has not yet accepted it. This is not acceptable, or because the product is too expensive to be used arbitrarily, or the product is not mature enough, and there is not enough combination with the industry, and performance has no way to meet the accuracy requirements. This reality has also made many practitioners in police and security inspection areas feel confused, including not being able to find a suitable point in determining the direction of the company's products.
Based on the current situation, including the application of electricity, public security, and fire prevention, it would appear to Yang Hao that it would be the original old way: to participate in bidding, to apply for bids, to promise the customer's services, and to provide customers with aircraft. "The industry can't see the changes. It is just in the opening phase of drones, and customers need education."
As for the relay field, Yang Hao bluntly said that the demand was so little that it could hardly be called an industry. In 2018, this field is still not easy to make money, and even more likely to be "relentless." Since the relay aircraft generally only appears under special circumstances, Yang Hao thinks that its future direction should be that companies within the industry do their own relay drones. For example, China Mobile has similar relay equipment. In his opinion, If there is a company that specializes in relay aircraft to sell to mobile operators, at least at the level of demand, there will be no market and it will be difficult to make profits. However, mobile operators do their own thing, and they can use their own emergency situations. In fact, they do also do related relay drones.
Yuchen.com Consulting Many people in the industry learned that the relay drones, whether they are moorings or other types of communications, seem to be more "featureless." Indeed, under special circumstances such as earthquakes, mudslides, floods, snowstorms, or power outages, it is theoretically possible to carry a variety of communication loads and to lift the dangling drones that hover for 24 hours. The role of communications security to reduce the damage caused by disasters. However, in view of the high price of the captive drones and their incomplete performance, the market demand is not strong. Moreover, in the eyes of the industry, the mooring drones have not reached the point where it is not possible and its market has started. Late, the potential remains to be developed. This conclusion also applies to solar-powered drones including Facebook and “Solar-powered WIFI drones†developed by Xi'an University of Technology. Goolge’s attempt to abandon the use of high-altitude drones to provide Internet is its more “pragmatic†performance.
It is worth mentioning that, beginning this year, many schools, especially full-time schools and universities, have started to have drone specialties and formally cultivated students for the professional direction of drones. In the original educational needs of primary and secondary schools, the aircraft models concerned, and Man-machine also exists and is getting hotter. All sorts of indications indicate that because of the needs of various application scenarios, people’s needs begin to appear, and related equipments, equipment, teaching materials, and teachers are also needed. Yang Hao said that education about drones “has become a Independent market."
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