Oaks builds a new engine for May 1 air conditioning consumption

At present, the entire Chinese economy has undergone a transition from “high speed to high quality”, and household appliance consumption has been upgraded from “whether it is good or not”, and the competition in the home appliance industry has also leapt from “expansion to quality”. After the rise of this new form of manufacturing, there are more and more players on the track. However, if we want to talk about the maturity of content pools, user precipitation and innovative brands, we still have to look at manufacturing companies represented by Oaks air conditioners. Under the new consumer map, Oaks's sharp edge, the air-conditioning industry seems to be playing a new season of power games.

Cross-border deep cooperation, endorsement brand reputation

The transformation of Aux Air Conditioning has always been a cross-border figure, and a series of in-depth cooperation with e-commerce platform, sports value-added, star interaction, etc., not only makes consumers' awareness of the brand continue to improve, but also is amazing in Oaks air-conditioning. The ultimate technology and exquisite craftsmanship, the ultimate humanized technology brings quality life. Incorporating the humanistic care and the younger design concept into smart manufacturing is the strict requirement of Oaks Air Conditioning. For example, the 4.12 Oaks Super Brand Day, which has recently attracted high attention and continued hot discussion in the home appliance industry. The event was handed over to a transcript that made the outside world "stunned."

The premise of achieving these achievements is inseparable from the excellent strategic goals that Oaks Air Conditioning has always adhered to. Aux Air Conditioning believes that to create a quality product, it is necessary to use the ultimate product and the ultimate function to grasp the quality, product function, user experience and product service, thus pushing down the potential benefits and potential development prospects of R&D, design and manufacturing. Only by insisting on the user experience as the center, taking the user value as the yardstick, the quality cornerstone, and the technology as the engine, can we find the direction of breaking in the cruel air-conditioning competition market. After years of precipitation and accumulation of technology, Oaks Air Conditioning Jingdong Super Brand Day has received unprecedented attention. The sales of brand owners in Jingdong have reached a new peak, forming a high degree of attention and strong influence in the air conditioning industry market.

Detonating the May 1 air conditioning hot sale season, fermenting brand influence

Undoubtedly, the market situation of May 1st has always been one of the wind vane indicators of the air-conditioning industry. It is highly valued by manufacturers and will be equipped with abundant resources to gain market share and boost enthusiasm. The data predicts that the overall retail volume of the May 1st air-conditioning market will increase by more than 5.0% year-on-year in 2018, but the third quarter of 2017, which has a great impact on weather storms, will be from the first quarter of 2017 to the first quarter of 2018. The air-conditioning market is still showing a certain downward trend.

There has been a lot of discussion about the market increment in the industry, and the real incremental brand often touches the market through the pursuit of quality and the establishment of brand value, just like the real elite will consume behavior and spiritual orientation, humanities. The literacy is combined. At this level, Aux Air Conditioning is a good link between brands, products and social relationships. In the traditional important node represented by May 1st, with unique marketing methods and differentiated products, the competition is fierce and homogeneous. The serious home appliance industry stands out and walks out of its own path.

As early as the beginning of April, Oaks Air Conditioning fully integrated the super-quality energy of "brand power + quality + service + marketing power", activated the air-conditioning, one golden week, promoted this "one pool of spring water", and locked the quality upgrade of the appliance in advance. Consumers' enthusiasm, with the identity and attitude of quality spokespersons and fashion brand leaders, promotes the strong entry of air conditioners into the new channel of "quality upgrading". From April 13th, Oaks fired a quality war: not only the price of factory direct sales, the recognition of luxury gifts and the purchase discounts, Oaks also launched star models such as Extreme Joy, Extreme Dream, and Allure, as consumers. Choose, the maximum size of the specified model is up to 1,000 yuan.

The biggest motivation for Oaks to preempt is based on the construction of a new engine of quality strategy. This is also the focus of the Chinese air-conditioning industry upgrade and the industrial aorta. Good quality has become a consumer's heart, and one of the quality labels of the air-conditioning industry is "service." In the big promotion of Oaks's May 1st, Oaks not only launched the value-for-money purchase and straight-forward profit-sharing activities, but also the service card of the whole machine package repairing gold card set a benchmark in the industry. Quality to power, service intimacy, brand fashion, let Oaks appear in the battle of the May 1 gold node. Not only the popularity of high-quality inverter air conditioners, but also the "0 yuan installation" service for the benefit of consumers, in the current era of air conditioning competition, Oaks air conditioners have found their own differentiated competitive weapon, using "soft competitiveness" for their own Endorsement of brand services.

For the entire air-conditioning industry, the inspirational and benchmarking role of Oaks is self-evident. In the entire May 1 promotion season, there is no low-priced low-priced, some are only high-end products and differentiated new products, get rid of the tradition. The sales model, more diverse ways and ways to interact with users, lead more and more air-conditioning companies to more "advanced" gameplay and high-level evolution.

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