After Tim Cook took over from Apple in Steve Jobs's leadership, in 2015 it launched its dominant design wearable device - Apple Watch. This device has gradually become Apple's new growth engine, but the latest news shows that Apple has decided to close the world's last Apple Watch franchise store.
Apple CEO Cook
Recently, according to foreign media reports, Isetan, a department store in Shinjuku, Tokyo, Japan, posted an announcement that on May 13, the Apple Watch store inside Isetan Department Store will be closed.
According to the report, the reason for closing this franchise store is that Apple opened a new Apple retail store in the Shinjuku business district in Tokyo in April this year. The retail store also supports the purchase of Apple Watch. Obviously, the two retail stores are too close to each other and Apple does not need to operate two at the same time.
Apple Apple Watch Store
It is understood that at the beginning of the Apple Watch release, Apple has established three Apple Watch franchise stores in the world, namely Galeries Lafayette in Paris, France, Selfridges in London, United Kingdom, and Isetan in Japan. Among them, Apple Watch stores in Paris and London have already closed in early 2017. Japan Isetan is currently the world's last Apple Watch franchise store.
Apple Watch
In fact, from these Apple Watch stores in department stores full of luxury watch brands, we can easily see that Apple originally wanted Apple Watch to build a brand new luxury brand. Obviously, this hope of Apple failed. From the current iterative products of Apple Watch, it is not difficult for us to see that Apple has completely positioned itself as a Smart Watch for health and technology.
Apple Gold Edition Apple Watch
It is worth mentioning that in order to clean up inventory, the last Apple Watch franchise store is undergoing promotional activities. It is reported that in the Isetan department store website, the original 38mm, 18K gold version of the Apple Watch is currently priced at only 76,000 yen, or about 700 US dollars. You know, at the beginning of the sale, this watch costs at least 10,000 US dollars.
In addition, the price of other Apple Watch has also been significantly reduced, providing a 30% discount.
Smart Bracelet, smart wristband, fitness tracker
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