"Jingdong Home Appliances and Oaks Air Conditioning are witnessing the rapid growth of 'small partners'. The future mission of Jingdong Home Appliances is to empower the home appliance manufacturers like Oaks to upgrade and transform, and grow and develop better!" April 11 Liu Jun, president of Jingdong Mall's home appliance business unit, said at the Oaks Air Conditioning New Product Promotion Conference and the Oaks Jingdong Super Brand Day Conference.
Liu Jun and the participating guests jointly opened the April 12th Oaks Jingdong Super Brand Day
The theme of the event is "My Favorite Home". Not only has the new air conditioners been launched, but Jingdong Appliances has joined hands with Oaks to open the Jingdong Super Brand Day on April 12 and launched an impact on the annual sales of 15 billion yuan. It is worth mentioning that the famous artist Ouyang Nana came to the scene, not only for the "Little Austrian animation film" as a star detective, but also cross-border challenge self, as "Jingdong Super Brand Day flagship store manager" and "Aux New Products official"
Well-known artist Ouyang Nana came to the scene and served as the "Jingdong Super Brand Day Flagship Store Manager" across the border.
Break through the product's single level of intimate interaction "Upgrade Daguai"
This is the second time that Oaks has become the protagonist of Jingdong Super Brand Day. In August 2017, Oaks became the first single product category to win the brand of Jingdong Super Brand Day, and achieved sales of over 100 million yuan in the opening of the Oaks Jingdong Super Brand Day. The sales of the event exceeded 300 million. Yuan Daguan.
In fact, the frequent "intimate interaction" between Oaks and JD.com began as early as 2010.
"The strategic cooperation between Jingdong Home Appliances and Oaks Air Conditioning is a process of continuous 'upgrade and blame', accompanied by countless breakthroughs in innovation and refreshing records." Liu Jun described the eight years of cooperation between Jingdong Home Appliances and Oaks.
It is true that the cooperation between JD and Oaks has broken through the single level of the supply-and-sale relationship, but has continued to develop towards new consumption trends that determine production and demand-determined production. In 2011, Oaks headquarters directly supplied Jingdong home appliances, and Oaks became the first home appliance company to directly cooperate with JD. In 2016, the EDI project cooperation between the two parties was officially launched. Oaks became the first brand of Jingdong Air Conditioning, which was completely open for inventory, finance, and after-sales. Oaks also completely opened up information on scheduling, inventory, and logistics for JD. In 2017, the cooperation between Jingdong Home Appliances and Oaks has been upgraded again, and we will continue to explore new ideas for product + e-commerce channel win-win. In addition, Oaks also cooperated with JD.com to launch the “AUX RUN One Run City†event and hold the “mountain frog†music festival and other popular marketing activities among young consumers.
With a series of perceptual marketing and strong empowerment of Jingdong Home Appliances, Oaks has not only become the "fashion leader" in the field of home appliances. During the period of 11.11 in 2017, Oaks became the top TOP10 of JD's home appliances, and the air conditioner ranked the top three, becoming the fastest growing. Air conditioning brand.
"窈窕" and "Ladies" wipe out a new spark of cooperation
Since the strategic cooperation, Oaks and JD have both increased their market share and operating profit. Through cooperation with JD, Oaks built a bridge between consumers and consumers. This has also become the driving force for Oaks to continue to deepen cooperation with JD.com in 2018 and challenge new goals. At the beginning of 2018, JD.com and Oaks established a new cooperation goal in 2018: the revenue scale exceeded 15 billion yuan!
Industry insiders pointed out that in recent years, Oaks has continuously deepened innovative measures in manufacturing, channel and marketing to enhance brand influence. On the other hand, with more advanced business models, higher efficiency, and more refined value chain, Jingdong Home Appliances has enabled consumers to enjoy the “one-stop†ultimate service before, during and after sales, opening up the home appliance industry. New pattern. It can be seen from the achievements in the past that Jingdong and Oaks have already sparked a cooperation at the marketing level, paying more attention to the emotional connection with users, and using multiple levels of means to cultivate loyal users and occupy the user's mind. The Jingdong Super Brand Day and the “窈窕†hang-up and “Lady†cabinets that simultaneously launched the pre-sale model on the day of the launch will undoubtedly become the key step for Oaks’ sales in Beijing to exceed 15 billion yuan.
The design inspiration comes from the "Less is more" series of slogans from Germany's Mies van der Rohe, and the "Ladies" series of cabinets from elegant and artistic ballerinas, which are not only artistic. And they are equipped with a number of intelligent technologies, which can realize the five core functions of WeChat Internet connection, cabinet ECO worry-free energy saving, automatic washing second generation, 20 dB mute, and three generations of WIFI intelligence. In addition, on April 12th, the Oaks Jingdong Super Brand Day, the consumer login page, enter the VR venue to receive 412 yuan value for the Beijing-Guangzhou discount, 0-2 points can also enjoy limited time low price. Today, with the transformation and upgrading of the consumption structure and the increasingly young and feminine consumer groups, JD.com and Oaks have joined hands to capture the younger generation of consumer groups with fashion taste and excellent quality, occupying market leadership and becoming a model of the industry.
"The combination of Oaks and JD is based on the common intention of both parties to provide the ultimate experience for consumers and the recognition of the status of the partner industry," said Leng Yu, president of Oaks Home Appliances Group.
As a leader in the industry, Jingdong Appliances creates more choices for consumers, allowing them to buy home appliances with better quality and more demand, and enjoy the best service and shopping experience. On the other hand, Jingdong is also committed to promoting home appliance manufacturers to invest more capital, technology and R & D personnel, improve technology, optimize product structure, strengthen product quality, obtain greater operating returns, achieve further industrial upgrading, and help Chinese brands. Bigger and stronger.
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