In the new economic era, intelligence is becoming a new outlet for China's home appliance industry. For the time being, almost all home appliances are playing smart cards, and washing machines, which are important categories in the home appliance industry, are naturally the same.
In recent years, many washing machine companies have laid out their own smart strategies, and related products have emerged one after another. Recently, the famous home appliance brand Little Swan launched at its 2017 new product launch conference, the main function of the Beverly "big device" multi-type washing machine is intelligence. The washing capacity of this washing machine can reach 12kg, which is larger than the 8kg capacity of the general washing machine, and the drying area is 8kg, which is nearly double the drying capacity of the general washing machine. In the cleaning process, it integrates the function of “smart laundry expertâ€, which can intelligently identify the material and weight of the clothes, automatically calculate the reasonable water consumption and electricity consumption, and intelligently sense the washing environment, relying on the national regional water quality data and the local conditions. A tailor-made washing solution is available for each garment.
In addition to Little Swan, Haier, Midea, Siemens, Samsung, Whirlpool and other washing machines have a good intelligent performance. For example, Samsung's washing machine WW8800M released at IFA2017 is equipped with artificial intelligence technology, known as "home laundry"; Whirlpool's smart washing machine WG-F100881BAHR 10K claims to have "sixth sense"; GE (General Electric) launched smart washing machine with intelligence The function of the laundry liquid can automatically add different amounts of laundry detergent or washing powder according to the amount of clothes.
According to the latest data from Zhongyikang, since January-August 2017, the retail volume of China's washing machine market has reached 23.38 million units, up 10.4% year-on-year; the retail sales amounted to 42 billion yuan, up 13.1% year-on-year. In general, the growth of the washing machine market in the first half of the year is gratifying, such as large capacity, frequency conversion, drying, intelligence, health, mini and other keywords have become the main theme of the washing machine market.
Some experts said that intelligence is indispensable in the era of smart home. After entering the Internet of Things era, the intelligence of the interconnection of things has become the trend of future home appliances development.
The relevant person in charge of Little Swan said that as early as 2016, the sales of smart washing machines of Little Swan has exceeded 5 million units. In 2017, the sales volume will reach 8 million units, with a target of 10 million units. "The already-opened competition in the home appliance market in 2017, Little Swan has found three major driving forces and promotion, one is the new new experience of healthy washing, the second is the new intelligent system that is quickly detonated, and the third is the brand that has been formed for a long time."
Xu Dongsheng, vice chairman of the China Household Electrical Appliances Association, pointed out that in recent years, mainstream manufacturers have been committed to product innovation, using their own products to shake the market, no-clean, automatic placement, zoning and classified washing, drying, intelligent and other technologies. The product grade has been significantly improved, which is in line with the current consumption upgrade trend.
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