On December 22nd, the 4th National Congress of Chinese Opera Performance Association and the 1st Chinese Opera Performance Art hosted by the Chinese Opera Performance Society and the People's Government of Yixiu District of Anqing and organized by Digital World (Beijing) Technology & Culture Co., Ltd. The VR Industry Summit Forum was held in Anqing, and VR Network () as a specially invited media participated in the forum.
The forum focused on the topic of contemporary integration of traditional opera performing arts and modern science and technology and interactive interaction with virtual reality VR new industries to promote the creative transformation and innovative development of Chinese opera performance arts, broadening the application fields of modern science and technology and the way forward .
Li Wei, deputy director of the Cultural and Creative Industries Research Center of Tsinghua University, delivered a speech in the forum. The content is as follows:
Drama is an important part of our excellent traditional culture, it is also an important carrier of our Chinese civilization heritage culture, and it is a booster for promoting the development of human society for progress. Now our country is facing a historic and profound change. The driving force of this dramatic change comes from Technological innovation and technological development. After a long period of development, traditional opera performance art faces the problem of innovation and development. How to innovate? In what direction is innovation? This is a topic that we need to seriously explore.
Below I have come up with a series of policies issued by the state to look at the direction of the development of traditional opera performing arts and the country’s support for the development of traditional opera performing arts.
The first is the “13th Five-Year National Strategic Emerging Industries Development Plan†issued last year, including digital emerging industries. The digital industry is very large, with a huge 10 trillion. The total GDP of our country last year was 74 trillion yuan, which is expected to reach 80 trillion yuan this year. It can be seen that the market for digital creative industries is very large. This development plan focuses on several development directions, promotes the vigorous development of the digital creative industry, and creates and leads new consumption, including the current supply-side reform, which is to provide the community with more and better people's favorite and acceptable Products and services, such as operas. For some time, we went to investigate and study across the country. The opera was indeed on the verge of extinction. There was a loss of troupe personnel and insufficient funds. There were many problems. The report of the Nineteenth Congress clearly stated that the main contradiction in the present society is the contradiction between the people’s growing good living needs and unbalanced development. Drama can be circulated for so many years. It must have its value. How can we make young people like opera and let opera continue and develop, and we need to provide new models and create new consumer leads. This is common in our scientific and technological and cultural communities. task. First, we must innovate digital cultural and creative technologies and equipment. The integration of our opera and science and technology cannot be separated from the development of technology and equipment. Second, we must enrich digital cultural and creative content and forms, and creatively transform innovative development. Encourage the creation of contemporary digital creative content boutiques. With the development of science and technology, the dissemination and influence of digital content is enormous. For example, concerts can have up to tens of thousands of people at the scene, and through digital content technology, it can reach several million. Theory It is infinitely large, and it can be seen that there is a big gap between the two. With the development of digital content innovation, operas are mostly intangible cultural heritage and are also the focus of state support. The National Bureau of Cultural Relics issued a series of specific policies. The State Administration of Cultural Heritage and Baidu and Netease have signed a strategic cooperation agreement, accelerating the cross-border integration of the Internet and heritage resources through conceptual innovation, technological innovation, and model innovation. Third, we must raise the level of innovation and design, and promote the development of related industries. Now, every industry development is not independent and must be integrated. Cross-border is a very important form.
Followed by the General Office of the State Council, it issued the "Notice on Supporting the Development and Inheritance of Certain Operas", and implemented the local opera promotion project. Including the establishment of a special fund for drama development to support the development of local opera art. Encourage the local operas that meet the conditions to be included in the list of intangible cultural heritage, implement rescue records and preservation, and use AR/VR and holographic technology. This is the best form.
Next is the “Guidance Opinion on Promoting the Innovation and Development of Digital Cultural Industry†of the Ministry of Culture. In the future, the development of the cultural industry will inevitably be based on digital content. Digital content is indispensable for performing arts, publishing and leisure travel. The digital culture industry is based on cultural and creative content, relying on digital technology for creation, production, dissemination and services. Opera expressions can be digitized, communication can be digitized, and business management of operas also needs digitization. The characteristics of the digital industry are consistent with the advances in science and technology, with rapid technological change, digital production, network diffusion, and personalization. According to statistics, China's mobile phone users have reached 695 million. Ninety-five percent of mobile phone users use mobile Internet. It can be seen that the market is very large, which is conducive to promoting new consumption. As long as there are good products, consumers are like and willing to spend. Specific implementation of digital content innovation and development projects, for intangible cultural heritage has always been the focus of the country's emphasis, the development of digital cultural products with distinctive regional characteristics and ethnic characteristics, through technical means, especially VR/AR technology, to create a new drama The development of space.
The fourth policy document is "Opinions on Implementing the Inheritance and Development Project of the Chinese Excellent Traditional Culture." The comments pointed out that the implementation of the drama rejuvenation project, do a good job of opera "like audio and video" work, digging and finishing excellent traditional repertoire, promote digital preservation and dissemination. Use a variety of art forms for contemporary expression. The inclusion of public cultural funds in the local budget and the integration of the overall development plan of the national economy is a great boost, including drama.
This is followed by the “Notice on Launching the “Special Support Work for Traditional Operas in 2017†of the “China Excellent Traditional Art Tradition Development Plan†of the General Office of the Ministry of Culture. This includes the local opera troupe's literature, digital data visualization and preservation. From 2015 onwards, 10 projects will be funded each year to provide financial support.
The sixth is the National Arts Fund. We are sponsoring the National Arts Fund-financed project. We have entered from the perspective of senior management and management personnel and trained the orchestra management personnel. The trainees come from all over the country. There are both acrobatic and song and dance classes, and a considerable part of them are dramas. The National Art Fund is jointly implemented by the Ministry of Finance and the Ministry of Culture to promote the development of cultural undertakings. You can enjoy free services. Training is also free of charge. The fund has the following types of funding, one is the creation of stage art, which is closely related to AR/VR and holographic technology, and the cross-border integration of digital technology is the focus of funding. The second is to disseminate and promote funded projects and conduct VR communication on the Internet. Funds are mainly used for the development of software development content. The third is the talent development project. Including performing arts talents, creative design talents, business management talents and so on.
The seventh is the special fund for the development of the central cultural industry. Our opera is a characteristic cultural industry. It mainly adopts project subsidies to support the innovation and development of digital cultural industries, the development of cultural and cultural units, cultural and creative products, and cultural innovation and design services, and the integration of related industries to develop innovative ecosystems. Digital cultural industry innovation and development include: (1) Excellent digital cultural content product creation, development and operation. Including animation and games, virtual reality, digital music, online video, online performances, digital art and other digital cultural content original projects, reflecting the digital cultural industry content, technology, models and format innovation. (2) R&D and industrialization of digital cultural creative technologies and equipment. Including interactive, virtual, digital, networked features of literary and artistic creation, cultural and creative design, product manufacturing technology and equipment research and development and industrialization projects; leading new-style cultural consumption of wearable devices, intelligent hardware, immersive experience, applications Software and auxiliary tools R&D and industrialization projects.
The VR Network learned that this conference included leaders from the Ministry of Culture, Anqing City, Yixiu District, and Tsinghua University, who attended the event. Wang Xuan, President of Digital World, He Yimin, CEO of Digital World, and CEO of VR Virtual Reality Liu Yong, Founder of Qing Hitomi Vision Zuo Houchao, Deputy Director of the New Media Department of China Intercontinental Communication Center Xiang Yi, Li Hongxin, General Manager of Beijing Disheng Digital, Xie Haifeng, CEO of Blockboard Chuangyi Technology, and Zhang Wulong, Director of Beijing Huijing Technology Market, etc. Reality industry big coffee came to the scene. In addition, more than 50 authoritative experts in the theatrical profession participated in the conference and recorded the drama +VR in the future. The 14 opera masters also gathered in Anqing to perform a special performance by Hui Min. They did not forget the beginning of the heart and played in the people.
More reports on the first Chinese opera performance art + VR industry summit forum, please continue to focus on VR network (WeChat public number: VR platform).
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