The temperature has risen and air conditioners have entered the peak season of sales. On May 14th, Suning released data showing that in the first quarter of 2018, Suning air-conditioning performance was outstanding, with double-line growth of 70.4% and online growth of 219%. Suning air-conditioner online retail sales accounted for 30% of total retail sales. , sitting on the real double-line leader.
Taking advantage of the peak air-conditioning sales period, Beijing Suning and Haier, Midea, Hisense, Gree and other air-conditioning brands jointly launched the 2018 air-conditioning promotion strategy, and released the "Jingyi" plan, the Nuggets home central air-conditioning market. According to reports, with 518 air conditioning as the starting point, the 2018 air-conditioning sales season will last for more than three months. During the event, Beijing Suning will launch highly competitive products and prices to reward consumers. 518 air conditioning will be the first half of the intensity and scale of the event, consumers to Suning store to buy air-conditioning products, not only can enjoy exclusive discounts, coupons, trade-in, full gifts and other rich activities, and can also use Suning financial payment Enjoy random reduction activities, up to 4999 yuan. During the planned activities of Beijing Suning, the sales of central air conditioners exceeded 100 million yuan, and the sales of all categories of air conditioners will reach 700 million yuan.
Statistics show that in the first quarter of 2018, Suning air-conditioner online retail sales accounted for 30%, air-conditioning online retail sales accounted for 22.8%, offline retail sales accounted for 36.1%. At the same time, in the spring home improvement season, Suning's "418" period, single-day sales broke 200,000 units, an increase of 280%.
Under the overall growth trend of air-conditioning sales, the sales growth of central air-conditioning has maintained far more than the growth of traditional split-air conditioners for five consecutive years. Hao Jin, general manager of Beijing Suning, said that in 2015, Suning in Beijing began to deploy the home central air-conditioning market. At that time, the annual sales of central air-conditioning was 2 million yuan, and the sales last year reached 50 million, an increase of 400%. During the 2018 air-conditioning sales season, Beijing Suning is expected to achieve a breakthrough of 100 million household air conditioners.
At the service level, Beijing Suning will further expand the central air-conditioning sales team and installation and maintenance team. Hao Jia said that based on the central air-conditioning supply chain and installation service team, Beijing Suning’s “Jingyi†plan will be completed ahead of schedule.
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