According to reports, people familiar with the matter said that in order to improve user adhesion, leaving users in the LINE ecosystem and attracting users to use them constantly, LINE is approaching a number of companies, intending to use electronic cryptocurrencies in their payment services such as LINE Pay. technology.
LINE has a market capitalization of 1.20 trillion yen (approximately $10.6 billion) and has 168 million monthly active users (MAU). The main markets are Japan, Taiwan, Thailand and Indonesia. LINE, which is popular for cute textures, has gradually shifted its focus to advertising in recent years. In addition to the local communication services, we also develop services such as job search, online video streaming and even food delivery.
Electronic cryptocurrency technologies such as Bitcoin are undoubtedly the hottest topic in recent years, from technology industries such as hard disk maker Seagate (Techgate) to food industry such as American beverage company Long Island Iced Tea, all of which announce new electronics. Encrypted currencies or blockchain related businesses and stocks soared.
In real-time communications, Canadian startup Kik InteracTIve raised $100 million in the first token issue (ICO) in mid-2017 and will invest in blockchain-based services. Facebook CEO Mark Zuckerberg also said in early January 2018 that the Facebook platform is likely to incorporate electronic cryptocurrency or blockchain technology.
Now, LINE is also interested in integrating e-money services into the App more deeply, apparently in order to open the distance between Facebook and Snap. In fact, there have been reports that LINE is seeking cooperation with Upbit, the Korean bitcoin trading platform, but it was denied by the official spokesperson.
Although the blockchain technology seems to be booming, companies will only rise in value as soon as they start to develop related businesses. However, some investors criticize the market for excessive reaction, and I am afraid that the bubble of electronic encryption technology will be too big.
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