Triple Surprise, TCL refrigerator washing machine, hand in hand, enjoy quality life

The super IP of Happy Twins, hot movies and drama double screen - "Aunt of Li Tea" landed at Hefei Anhui Theater on May 5th! On the day of the performance, not only the drama itself contracted for a whole day of laughter, the triple surprise brought by the TCL refrigerator washing machine will also enjoy! As an innovative partner of this drama, TCL refrigerator washing machine not only puts its products into the plot of the drama, but also sets up the exciting interactive drama and high-end exhibition area to experience the product charm, and also provides the audience with “intimate contact with the drama characters”. The opportunity, the triple surprise presents a wonderful drama experience, and enjoys a good quality life together with the TCL refrigerator washing machine.

In-depth innovation cooperation, building a strong association scene between products and drama

The seemingly niche drama performance is attracting public attention and gradually forming a stable mass market. Compared with other art forms, the drama has more tension and immersion, which makes the drama become one of the forms favored by brand marketing. In 2015, TCL implanted a number of popular hilarious dramas to open the curtain of drama marketing. In 2017, TCL refrigerator washing machine hand in hand, "Shakespeare is not angry", pay tribute to the 110th anniversary of the birth of the Chinese drama, presenting a special feast of drama art for the audience.

This year, the TCL refrigerator washing machine once again joined hands with the happy twist "Aunt Li of Li Tea", not only through the fitting of the plot, but also the product and the drama scene innovation, to build a new smart health product new experience, still on the sidelines To build an "interactive small theater", let the audience experience the innovative drama culture, while immersive experience of TCL refrigerator washing machine product innovation strength, with drama as a bridge, let users and TCL refrigerator washing machine close contact, through interactive experience, Strengthen the brand image of consumers who are innovative in the TCL refrigerator washing machine for a healthy life.

Deeply cultivating consumer demand Product upgrades for industry development

The TCL refrigerator washing machine cooperates with "Aunt of Li Tea", through the ingenious combination of the two, aiming at giving the joy brought by the drama to the consumers at the same time, it is also showing that the TCL refrigerator washing machine is constantly innovating for consumers. The wisdom of coming is healthy. The innovative products of TCL refrigerator washing machine represented by TCL pollution-free drum washing machine and TCL integrated variable frequency cross four-door air-cooled refrigerator are taking the healthy life of users as the core and providing healthy "home" speed for users' family life.

As the pioneer of the pollution-free washing machine, TCL washing machines are deeply cultivating consumer demand, constantly innovating technology upgrade products, and contributing to the development of the industry. In 2018, TCL washing machine upgraded “free pollution” to “free pollution +” strategy. In 2018, the offline channel business in China took the lead in realizing the whole product line to avoid pollution, and fully promoted the pollution-free shared washing machine into the campus, caring for students. Health, and stop the research and development investment of non-soil-free washing machine products within this year, stop production of non-soil-free washing machines by 2020, provide more users with the health care of pollution-free washing machines, and create 100% free Stained health care and care. Through continuous upgrading of product technology, TCL washing machine creates a healthy “dirty-free home” for users, providing users with a comprehensive, full-process, full-life pollution-free system, and a number of “dirty-free+” technological innovations for users. A smarter, cleaner and more convenient laundry experience that enhances the quality of modern life.

In the field of refrigerators, TCL refrigerators continue to deepen the integrated frequency air-cooling technology pioneered by it. In 2018, TCL refrigerators fully upgraded the smart and healthy “air-cooled +” product brand strategy – the AAT intelligent sterilization system unique to TCL refrigerators in 2018 will More than 250L new products are widely used, all new products are 100% equipped with antibacterial door seals and antibacterial handles; by 2020, TCL refrigerators strive to achieve 70% sales of healthy refrigerators. Through the core technology innovation of the products, TCL refrigerators are fresh and nutritious and healthy from the ingredients, and create a perfect and healthy life for the users from shopping to food storage, full chain of three meals a day.

In the field of refrigerator washing machines, TCL ice washing always adheres to the spirit of pragmatic innovation, and brings more quality life enjoyment to users with more extreme products, which has become an inevitable choice for healthy living. This early summer, together with the hilarious drama "Aunt of Li Tea", TCL refrigerator washing machine will use excellent products, with joy and laughter into thousands of families, let consumers enjoy quality life.