Domestic intelligent lighting has been hot in the field of LED lighting for many years. However, in the past few years, most of the intelligent lighting is “thunder and heavy rainâ€, which is mainly reflected in the fact that the domestic intelligent lighting industry has not yet formed a certain scale, the market acceptance is low, and the intelligent lighting technology is not mature. By 2017, this situation has changed a lot. Intelligent lighting is no longer "not warm and not hot", and the intelligent lighting standing at the vent is even more "infinite".
Entering the LED era, LED technology continues to upgrade and the market continues to expand. In recent years, the LED lighting industry has experienced rapid growth. Whether it is LED lighting companies or distributors, in the past few years, they have tasted the "sweetness" of the growth of LED lighting emerging industries. At the same time, the rise of the LED industry with electronic attributes has also increased the relevance of the electrical industry such as switches, and the development of the electrical industry has also benefited.
However, in recent years, due to the low entry barriers for the LED lighting electrician industry, more and more people are rushing into the LED lighting industry, and the LED lighting electrician industry has also emerged from the past "profiteering era" to the present. The product is thin, "the market is bleak" and so on. Visiting the national first-line market was informed that many LED lighting electrician dealers lamented that "business is difficult to do."
In this context, where should the LED lighting electrician dealers break through the development dilemma? Who will be the "savior" of the LED lighting electrician industry?
Recalling the past few years, the term "smart" once became a hot vocabulary for the discussion of the LED lighting industry. Many LED lighting electricians have “tested water†in the smart field, and dealers have begun to pay attention to “smart products†and their market demand and profitability. The majority of LED lighting manufacturers seem to “sniff†the smart lighting (home) field. Money" scene. Although the LED lighting electrician enterprise is striving to explore and try, the intelligent lighting (home) enterprises with outstanding performance have not appeared, and the popularity of the intelligent lighting (home) market is not satisfactory. But the good news is that in 2017, the situation has changed, and people can see that smart lighting (home) has already stood on the vent, waiting for the fly!
It is undeniable that after years of exploration and experimentation, the intelligent control technology of LED lighting fixtures has been continuously improved, and the intelligence of electrical products such as switches has begun to show extraordinary sights. Intelligent lighting (home) as an emerging industry, today's market acceptance is the most interesting. For example, SONY, the brand of Jinli, has experienced rapid growth in sales since its establishment. The current marketing network has covered all provinces and cities across the country, and stores have been established in major cities across the country. Flagship stores are located in key cities. And won the most cooperative value brand awards of China's top ten leading brands and distributors.
As an integral part of smart homes, smart lighting is similar to the smart home concept and has been discussed in recent years. Although many companies are actively involved, intelligent lighting (home) is still in its infancy in practical applications. At the same time, under the discussion and promotion of manufacturers, despite the presence of smart lighting (home) products in the market, its market acceptance still needs to be improved. Previously, the data of large-scale lighting surveys of national LED lighting distributors showed that the proportion of smart lighting (home) market acceptance was “very good†only 24%, and the proportion of dealers who were “poor†was 38%. 38% of dealers bluntly said that “the acceptance level of smart lighting (home) market is not very satisfactoryâ€.
The intelligent lighting (home) market is not highly accepted, and the reasons are manifold:
1. Intelligent lighting (home) technology is not mature enough;
2. The intelligent lighting (home) market is not well cultivated;
3. The price of smart lighting (home) products is generally high;
4, intelligent lighting (home) market promotion is not enough.
Among them, "the technology is not mature enough" and "the market is not enough" has become the biggest difficulty in the popularization of smart lighting (home) products. In other words, the immature technology of intelligent lighting (home) enterprises and the low level of awareness of intelligent lighting (home) products by social users have become the difficulty of the immature and difficult to popularize the intelligent lighting (home) industry in the past few years.
A network survey from Tencent's home appliances shows that up to 95.19% of netizens expressed interest in smart homes. But if you let netizens describe "what kind of life is called smart home life", in fact, many people have no way to make it clear. In fact, this is also true in the smart lighting industry. At the same time, the technology of intelligent lighting enterprises is not mature, so that intelligent lighting (home) products only stay in the stage of “pseudo-intelligence†of simple dimming and color grading, and users can not really understand the so-called intelligent lighting.
The market acceptance of smart lighting products is not satisfactory, but at the same time the market demand continues to expand. According to a market research report released by LEDinside, the global LED smart lighting market will be US$2.35 billion in 2016 and US$13.427 billion in 2020. It is foreseeable that the future market share of intelligent lighting (home) has yet to be deepened.
To this end, over the years, the majority of enterprises have focused on improving intelligent lighting technology, actively cultivating the intelligent lighting market and enhancing the user's intelligent lighting experience. The recognition and acceptance of dealers and products for smart lighting (home) products are also gradually increasing. Nowadays, cross-border brands such as Huawei, Haier and Xiaomi have entered the field of intelligent lighting. The power lighting brands such as Hongyan, Op, NVC and Jinli have become more and more prominent in the field of intelligent lighting (home). For example, the two strength brands of Jinli, Manco and SOK, have all been involved in the field of intelligent lighting. In 2012, Manco entered the LED lighting industry in a big way, and continued the tradition of “model of electrical value†in the following year. It proposed the slogan of “replacement pioneer†and continued to improve quality, reduce costs and serve the society through technological innovation.
Industry veterans said that smart lighting is gradually maturing, mainly reflected in two aspects: 1. Cross-border cooperation, smart lighting technology is maturing, and more possibilities appear in the smart field; 2. LED lighting distributors are beginning to pay attention to smart lighting ( Home), and even gradually try to transform and upgrade, hope to gain profits through smart lighting.
First of all, at the level of intelligent lighting enterprises, the majority of enterprises actively transform to intelligent lighting (home). In 2015, the State Council issued the "Made in China 2025", clearly pointing out the need to coordinate the layout and promotion of smart lighting and other products research and development and industrialization, indicating that intelligent lighting (home) will usher in the "blue sea."
In 2017, “Internet+†also quickly became a tool for the transformation and upgrading of the LED lighting electrician industry. At the same time, under the huge market potential, cross-border giants such as Huawei, Haier, Midea and Xiaomi cut into the field of intelligent lighting (home) and attracted With a lot of capital and innovative technology, smart lighting (home) is rapidly maturing.
In addition, in the LED lighting industry, traditional giants such as Hongyan, Op, NVC, Sanxiong Aurora and Jinli actively deploy smart lighting (home) industries, which are more focused on intelligent lighting technology based on the original advantages of LED lighting and electrician. R&D is now at the forefront of the development of smart lighting (home).
Secondly, at the terminal sales market level, dealers began to realize the development prospects of smart lighting and tried to transform and upgrade. According to the survey data of the national intelligent lighting (home) market, more than 67% of LED lighting electrician dealers began to consider and sell smart lighting (home) products, and expressed their willingness to further contact and understand enterprises such as Hongyan Electric and Op Lighting. Intelligent lighting (home) products. Many LED lighting dealers have realized the importance of intelligent lighting (home), and even "emergency enterprises urgently", I hope that manufacturers can work together to promote the marketing and popularization of intelligent lighting products. For example, SOK gradually combines smart home with its LED products, and launches home smart series, Haoyue series, elegant series, L9 Range Rover series, V2.0 series, V2.1 series and so on.
In the national market research of intelligent lighting (home), Xue Hongdu, chairman of Jiangsu Oupai Lighting Co., said that he is willing to further contact with smart lighting (home) products, but due to the immature technology, smart lighting products are still difficult to sell well. According to Gu Zhihuan, chairman of Jiangsu Laoting Lighting, the current acceptance level of the intelligent lighting (home) market is still not high, and enterprises must fundamentally popularize knowledge. Cao Jin, general manager of Siemens Electric Appliances in Yancheng, Jiangsu, believes that enterprises are not paying much attention to smart lighting (home). Intelligent lighting (home) may be liked by consumers in the future, but the current consumer acceptance is not high, there are still many The problem needs to be popularized by the media and businesses.
The intelligent lighting (home) industry has gradually entered the “fast track of developmentâ€, in which many domestic lighting and electric giants have played a leading role. In the future, regardless of enterprises or distributors, there will be more development opportunities and space in the field of intelligent lighting (home).
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