E-five friends early eight: According to foreign media reports, although in recent years, the iPhone market share and revenue in China have been doubled under the squeeze of domestic smart phones, but in fact, Apple's position in the real high-end market is still stable. Data shows that in the high-end market, which sells for more than 4,000 yuan, Apple still locks 80% of the market, and they have also driven the development of their own service business and Apple Store through this influence.
Domestic brands pay a great price to winAccording to the latest data from market research firm Counterpoint, the growth rate of China's smartphone market in the first quarter was only 4%, while the main driver growth was the price of 100-199 US dollars (about 690-1372 yuan) and 300-399 US dollars ( A smart machine with a price of about 2069-2751 yuan.
Most of these low-end and mid-end products come from domestic brands such as OPPO, vivo, Lenovo and Huawei, while Xiaomi and Samsung are the ones that have occupied these markets in previous years.
However, Apple's products have not been involved in these two major markets, their official price of iPhone SE in China is 3,288 yuan, while the iPhone's main sales range has remained above 4,000 yuan.
China's high-end machine market Apple eats 80%In terms of sales volume, China's high-end machine market (4000+ RMB) has hardly changed, but Apple has used its super strength to complete the rule of this market and to counter the news that Apple has lost its position in China.
"China's high-end machine market will grow wildly in the quarter after the release of the iPhone, but then it will be silent," said Counterpoint researcher Neil Shaw. "Apple still has 80% of the terrorist share in this market, and the iPhone in the top ten models has five places."
According to Counterpoint's data, the four models of the Apple iPhone 7 series in the first quarter of this year accounted for the top four in the high-end market. They together ate 71.5% of the total, while the overall share of Huawei's Mate 9 series was only second. 12.2% share. Last year's global Android machine sales champion Samsung S7 Edge, only 3.4% of the high-end machine market in China.
Coincidentally, the market analysis company Kantar’s March report also showed that “iPhone 7 is still the best high-end smartphone sold in China.â€
Apple is still the strongest profit harvesterDue to the lack of strong products in the most popular low-end and mid-end markets, Apple's share of the Chinese smartphone market has been declining in recent years, and its share has fallen to 10.7% this season.
However, although the low-end market is in full swing, manufacturers can't make any money from here.
Huawei, OPPO and vivo three brands ate more than half of the market share in the first quarter of this year, but their profits last year were less than 5% of global profits. Last year, the Chinese market alone contributed $10 billion in revenue to Apple, which is almost four times the sum of the revenues of the top five Chinese brands.
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