[Source: "High-tech LED lighting market" December issue / reporter Qiu Zuling]
Enterprise blows LED charge number
On December 5, 2012, Zhejiang Sunshine Lighting Electric Group Co., Ltd. (hereinafter referred to as Sunshine Lighting) issued an announcement on some of the division's investment projects for the change of raised funds.
According to the announcement, Sunshine Lighting plans to reduce the scale of the annual production of 150 million micro-mercury environmental protection energy-saving lamps into 75 million units, and the amount of funds raised from the company will be reduced from 479.90 million yuan to 210 million yuan. After the change, the company will use 269.90 million yuan of non-public fundraising funds to implement the "annual production of 20 million (sets) LED lighting products industrialization project", the total amount involved in the change of investment accounted for 30.02% of the net proceeds.
Sunshine lighting cuts the scale of energy-saving lamps, and the move to expand LED lighting production has sparked industry thinking. Is the energy-saving lamp "the limit is near", LED lighting can blow the total charge number?
In this regard, Sunshine Lighting said that due to the rapid development and rapid growth of LED lighting in the past two years, the company has considered the LED lighting input-output ratio after careful consideration and judgment, and its future prospects and market growth potential are greater. Therefore, the board of directors and shareholders are recommended. The conference considered changes to the above investment plans.
Cai Weigen, Project Manager of Sunshine Lighting China Marketing Center, told the reporter of “Lighting Market†that “the change of fundraising investment projects is now biased towards LED. For the enterprise itself, it is in line with the future LED development market trend; for the industry, it is also a guide. effect".
Incandescent lamps still exist in sporadic fires
When reporters visited Chengdu Bayi Lighting City, Jinfu Lighting City and Fuhe Lighting City, dealers said that the current incandescent lamps have been basically eliminated, the market sales are below 100W, 25W sales are the most, often used for decoration. Chandeliers such as crystal lamps.
Zhao Bin, a dealer of Aihua Lighting in Bayi Lighting City, said that some large-scale restaurants are still using incandescent lamps, and the reason why they choose incandescent lamps is mainly due to two reasons.
First, the cost is low. Such as Philips 25W incandescent lamp, in the case of large-volume purchases, can be as low as 3-5 yuan, retail is only about 8 yuan.
Second, the lighting effect is good. If incandescent lamp is used in the crystal lamp, the lamp effect is very soft, and the energy-saving lamp can't reach it. Because the energy-saving lamp has the phosphor component, the lamp effect is a little blue or green, and the lampshade effect is dim yellow, and there is no palatial feeling.
Yi Yongqiang, a distributor of Philips Lighting's long-time store, told reporters that there are still incandescent products in the lighting market. â€
"In the face of the sudden rise of LED, this year's energy-saving lamp sales were not optimistic last year, LED products have a great impact on the sales of energy-saving lamps." Yi Yongqiang said that energy-saving lamps are much lower than LEDs.
LED lighting has not won the hearts of the people
Zhao Bin said that the current price and quality of energy-saving lamps are very mature, and the price of energy-saving lamps has become civilian. The customer's understanding of LED is very vague, such as LED quality, brightness, standards and so on. Among them, the gap between LED and energy-saving lamps, the most important thing is the price, such as the price gap between Philips' energy-saving lamps and LEDs is very large.
"In the experience of our sales of lamps for many years, the longevity and energy saving of LED propaganda remains to be seen. If the output of 3W bulbs marked by the company is really 3W, we have to ask a question mark. Because our dealers There is no relevant technology to make assessments." Zhao Bin said.
For the quality of LED products, Zhao Bin also said that it is a headache. He mentioned that a number of LED bulbs and lamp cups that had been represented by Ford before had a lot of problems after the sale, causing huge human, material and financial losses. Because the quality of the LED products sold is directly related to the cost of after-sales service.
After experiencing the Ford incident, Zhao Bin repeatedly stressed that the LED brand to be represented, the ex-factory price does not matter, but must have quality assurance, reduce worries, because dealers like them go through engineering channels, especially value products Quality, seeking stability. For this reason, customers often use energy-saving lamps when they encounter a large number of products that customers demand.
LED lighting wins in the future
“Businesses who have been engaged in the lighting industry for a long time are definitely not willing to see LEDs continue to be chaotic. Because although the energy-saving lamp market is mature now, the advantages of energy-saving lamps are only for indoor use, outdoor lighting has to use LED products, and many businesses have LED lighting. I really hate iron and not become steel.†Wu Jie, the peak lighting lighting dealer of Jinfu Lighting City, said.
How far can energy-saving lamps go? Various dealers have told reporters that there is at least 2-5 years of market share. "If the LED market is not standardized, manufacturers have not lowered prices, and national LED standards are still not introduced, then the market survival time of energy-saving lamps may be longer." Zhao Bin predicted.
At the same time, Zhao Bin also said, “No matter how far energy-saving lamps can go, LED is a foregone conclusion in the future. Therefore, dealers are eager to have a good LED brand as soon as possible, leading the industry and achieving the survival of the fittest in the industry. Products have been flooding the market, and those who are profitable are the assembly manufacturers, the injured or the consumers, but the LED manufacturers are experimenting with the "white mice", allowing consumers to pay for their assembled fake products.
Enterprise blows LED charge number
On December 5, 2012, Zhejiang Sunshine Lighting Electric Group Co., Ltd. (hereinafter referred to as Sunshine Lighting) issued an announcement on some of the division's investment projects for the change of raised funds.
According to the announcement, Sunshine Lighting plans to reduce the scale of the annual production of 150 million micro-mercury environmental protection energy-saving lamps into 75 million units, and the amount of funds raised from the company will be reduced from 479.90 million yuan to 210 million yuan. After the change, the company will use 269.90 million yuan of non-public fundraising funds to implement the "annual production of 20 million (sets) LED lighting products industrialization project", the total amount involved in the change of investment accounted for 30.02% of the net proceeds.
Sunshine lighting cuts the scale of energy-saving lamps, and the move to expand LED lighting production has sparked industry thinking. Is the energy-saving lamp "the limit is near", LED lighting can blow the total charge number?
In this regard, Sunshine Lighting said that due to the rapid development and rapid growth of LED lighting in the past two years, the company has considered the LED lighting input-output ratio after careful consideration and judgment, and its future prospects and market growth potential are greater. Therefore, the board of directors and shareholders are recommended. The conference considered changes to the above investment plans.
Cai Weigen, Project Manager of Sunshine Lighting China Marketing Center, told the reporter of “Lighting Market†that “the change of fundraising investment projects is now biased towards LED. For the enterprise itself, it is in line with the future LED development market trend; for the industry, it is also a guide. effect".
Incandescent lamps still exist in sporadic fires
When reporters visited Chengdu Bayi Lighting City, Jinfu Lighting City and Fuhe Lighting City, dealers said that the current incandescent lamps have been basically eliminated, the market sales are below 100W, 25W sales are the most, often used for decoration. Chandeliers such as crystal lamps.
Zhao Bin, a dealer of Aihua Lighting in Bayi Lighting City, said that some large-scale restaurants are still using incandescent lamps, and the reason why they choose incandescent lamps is mainly due to two reasons.
First, the cost is low. Such as Philips 25W incandescent lamp, in the case of large-volume purchases, can be as low as 3-5 yuan, retail is only about 8 yuan.
Second, the lighting effect is good. If incandescent lamp is used in the crystal lamp, the lamp effect is very soft, and the energy-saving lamp can't reach it. Because the energy-saving lamp has the phosphor component, the lamp effect is a little blue or green, and the lampshade effect is dim yellow, and there is no palatial feeling.
Yi Yongqiang, a distributor of Philips Lighting's long-time store, told reporters that there are still incandescent products in the lighting market. â€
"In the face of the sudden rise of LED, this year's energy-saving lamp sales were not optimistic last year, LED products have a great impact on the sales of energy-saving lamps." Yi Yongqiang said that energy-saving lamps are much lower than LEDs.
LED lighting has not won the hearts of the people
Zhao Bin said that the current price and quality of energy-saving lamps are very mature, and the price of energy-saving lamps has become civilian. The customer's understanding of LED is very vague, such as LED quality, brightness, standards and so on. Among them, the gap between LED and energy-saving lamps, the most important thing is the price, such as the price gap between Philips' energy-saving lamps and LEDs is very large.
"In the experience of our sales of lamps for many years, the longevity and energy saving of LED propaganda remains to be seen. If the output of 3W bulbs marked by the company is really 3W, we have to ask a question mark. Because our dealers There is no relevant technology to make assessments." Zhao Bin said.
For the quality of LED products, Zhao Bin also said that it is a headache. He mentioned that a number of LED bulbs and lamp cups that had been represented by Ford before had a lot of problems after the sale, causing huge human, material and financial losses. Because the quality of the LED products sold is directly related to the cost of after-sales service.
After experiencing the Ford incident, Zhao Bin repeatedly stressed that the LED brand to be represented, the ex-factory price does not matter, but must have quality assurance, reduce worries, because dealers like them go through engineering channels, especially value products Quality, seeking stability. For this reason, customers often use energy-saving lamps when they encounter a large number of products that customers demand.
LED lighting wins in the future
“Businesses who have been engaged in the lighting industry for a long time are definitely not willing to see LEDs continue to be chaotic. Because although the energy-saving lamp market is mature now, the advantages of energy-saving lamps are only for indoor use, outdoor lighting has to use LED products, and many businesses have LED lighting. I really hate iron and not become steel.†Wu Jie, the peak lighting lighting dealer of Jinfu Lighting City, said.
How far can energy-saving lamps go? Various dealers have told reporters that there is at least 2-5 years of market share. "If the LED market is not standardized, manufacturers have not lowered prices, and national LED standards are still not introduced, then the market survival time of energy-saving lamps may be longer." Zhao Bin predicted.
At the same time, Zhao Bin also said, “No matter how far energy-saving lamps can go, LED is a foregone conclusion in the future. Therefore, dealers are eager to have a good LED brand as soon as possible, leading the industry and achieving the survival of the fittest in the industry. Products have been flooding the market, and those who are profitable are the assembly manufacturers, the injured or the consumers, but the LED manufacturers are experimenting with the "white mice", allowing consumers to pay for their assembled fake products.
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