In 2013, from the perspective of supply and demand structure, the current situation of oversupply in the LED industry will not change in the short term. LED manufacturers are seeking new applications and strategic alliances to ensure orders and profit margins. As LED packaging prices continue to decline, the global lighting market will gradually open with the introduction of the previous period and the price decline.
In view of the current overcapacity situation in the middle and upper reaches of mainland China, LED component manufacturers are undergoing vertical integration, but it is still too early to judge whether it is successful or not. Before the mid-upstream supply and demand outlook improves, the market will favor leading companies with lower market share, as they should be able to benefit the most from growth in 2013, given the predictability of government stimulus policies.
Qinshang Optoelectronics Co., Ltd. is the LED company with the highest proportion of A-share lighting business. It has strong control over public projects and large-scale enterprise channels, and is expected to benefit first in the initial stage of LED lighting demand.
Practitioner of the new industry standard
Qinshang Optoelectronics led the formulation of the "Guangdong Province LED Street Light Local Standards", which made the enterprise standard rise to the Guangdong provincial industry standard, and participated in the "Blank Lighting Performance Requirements for Road Lighting (GB/T24907-2010)" and "Decorative Lighting LED Lights" (GT/T24909-2010) "Two national standards were formulated to promote the development of the LED industry. Leading the formulation of this standard not only demonstrates the leading technology and strength of Qinshang Optoelectronics in the LED industry, but also facilitates the standardized development and wide-scale promotion of LED street lamps.
In 2012, in the first batch of 87 local LED lighting industry projects in Guangdong Province, Qinshang Optoelectronics led the drafting and participation in the repair, development of LED street lights, tunnel LED lighting design standards, LED lighting fixtures, accelerated life testing methods, LED device accelerated life testing methods And evaluation technical specifications, integrated (COB) LED packaging technology requirements, integrated (COB) LED package evaluation technical specifications, road lighting LED (DOB) module performance requirements, road lighting LED (DOB) photoelectric module interchange standards, There are 10 items including the integrated technical (COB) LED module test specification for road lighting and the interchangeable standard for COB LED modules for road lighting. The formulation of this standard can guide the development of the industry to high standards, promote the advancement of LED technology and market promotion, and avoid the spread of "bad money to drive out good money" in the LED industry.
In the same year, Qinshang Optoelectronics participated in the formation of the TALQ International Alliance, becoming the only Chinese LED semiconductor lighting company to participate in the alliance organization and lead the development of outdoor lighting network management software interface standards. As the only Chinese LED semiconductor lighting company to participate in the standard formulation, Qinshang also demonstrated the "discourse power" of Chinese enterprises while demonstrating its own leading technology and strength, which is conducive to the implementation of the standard in China and is more conducive to China. LED products are developed according to international high standards.
In March 2013, Qinshang Optoelectronics was invited to participate in the formulation of the "China Green Hotel Lighting Technical Specifications." The hotel is one of the main areas of lighting application. The development of a unified industry standard will help the hotel achieve the best lighting effect with the least energy consumption. It will also reduce the operating cost for the hotel and contribute to the energy saving and emission reduction business. .
Multi-party shows good performance
In 2013, the price of Qinshang Optoelectronics Commercial Lighting Products has been reduced to reflect energy savings in two years or less. The ex-factory price of 5W (270-320) bulbs is 15 yuan, and the price of 18W (1350lm) T8 lamps is more than 30 yuan. It is expected that in 2013, in addition to the government-led commercial EMC/BT project, the demand for commercial lighting for new or renovated underground parking lots, shops and office buildings will also grow rapidly, and the company's indoor lighting revenue is expected to increase further.
At the same time, the outdoor lighting business, which accounts for more than half of revenue, will return to the high-speed growth track. The inspection and acceptance of LED outdoor lighting projects in various cities in Guangdong Province was concentrated at the end of the 13th to the end of the year. In the past 13 years, local municipal governments have invited the company to participate in the bidding. It is expected that Guangdong will be in a period of intensive implementation of policies in 2013, and its market will show a doubling of growth momentum. Qinshang Optoelectronics, as the No. 1 market share in Guangdong Province, will share the biggest cake.
The construction of Qinshang Optoelectronics Channel accelerated the promotion of outdoor and commercial lighting business. The company's more than 100 specialty stores are currently in a profitable state, with 60% of specialty stores operating both LED outdoor engineering and commercial lighting. It is expected that the company's distribution channel will expand rapidly in 2013, and 14 supermarkets will be built in 14 years, which will help the company to develop outdoor/commercial lighting business nationwide.
In terms of project payment, Qinshang Optoelectronics is also normal. The biggest uncertainty of EMC energy-saving projects is the poor return. From the current point of view, the company and South China Power Grid's energy-saving company South Network energy cooperation is smooth, energy-saving revenue recovery is smooth. Since 12 years ago, local governments have never defaulted on the company's EMC project.
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