The eight apple parallel stores on the fourth floor of the China Plaza in Guangzhou and the apple product sales area of ​​Suning Appliance are basically crowded. The sales staff of the smugglers greet the consumers who come to ask and are busy installing useful applications for the just-settled iPad.
At the beginning of the month, Apple iPad2 went on sale in the United States, and the iPad's first generation (hereinafter referred to as "iPad1") fell by 1,100 yuan. This move immediately triggered a wave of buying in the Chinese market.
"16G WiFi version iPad1 parallel prices have recently risen by 200 yuan, the current price of 3100 yuan, Guangzhou Tianhe Gangding Computer City has sold out of stock." An apple parallel owner told the "First Financial Daily", now iPad2 price The price difference with iPad1 is more than doubled. Businesses simply do not worry about the sale of iPad1. "Basically, there is much to sell. On the one hand, it is now sold, while on the other hand, it is waiting for some shipments. â€
In the mainstream market, 16G WiFi version iPad1 supply is very tight, Apple's online store has not been able to buy a low with iPad1, Jingdong Mall will be 16G iPad1 price from the official price of 2,888 yuan mentioned 3,419 yuan. The price of the 32G version was also raised by 300 yuan.
Legend Music Pad can be described as untimely. From March 16 to March 27, Le Pad was pre-sold on the three major internet platforms. The pre-sale price was 3,499 yuan. The first music pad configuration is 16G WiFi version, the same configuration of the iPad1 official price is only 2888 yuan. The market outlook for Le Pad, which is at a price disadvantage, has been severely tested.
Increased price, out of stock "16G iPad2 WiFi version of the price of 6800 yuan, 32G of nearly 8,000 yuan. Domestic consumers are still more inclined to cheap iPad1." The above-mentioned apple parallel shop owner said that because iPad2 price is too expensive, we are afraid The goods must be ordered one day in advance and the goods must be picked up the next day. “We sold three units on the day iPad2 went on sale. There are also consumers ordering in advance.â€
Obviously, the iPad 2 is not as hot as the iPhone 4 in the Chinese market. On the one hand, the iPad1 and iPad2 have huge spreads. On the other hand, the iPad's move has stunned the consumer's psychological defense. Perhaps this is yet another innovation in alternative marketing of Apple products.
Relevant person in charge of Guangzhou Suning revealed that on March 19, only one day, sales of the Guangzhou Suning sales system iPad1 were close to 300 units, an increase of 300% compared with the increase before the price reduction. Yi Yi, general manager of market consulting, said Zhang Yiyi, iPad1 price cuts, sales promotion is obvious, mainstream channels for the first time exceeded parallel sales.
Also based on this, in the mainstream iPad1 dips a thousand dollars, the price of the parallel iPad1 once fell to 2790 yuan or so "low price." However, the sudden rush of panic buying suddenly eliminated the concerns of merchants. The parallel iPad1 price can be 200 yuan more expensive than licensed, in addition to iPad1 has begun to be a little short of demand, more importantly, parallel importers can provide iPad crack service.
The cracked iPad and iPhone 4 can install and run pirated software, especially pirated games, and give full play to their game features, while similar games are generally charged more than US$2 on the Apple App Store website. A parallel dealer said that the current increase is not large, once Apple's official channel to stop selling, iPad1 will usher in a round of greater gains.
Apple Product Factory Foxconn Group Apple product responsible person said that according to Apple's usual practice, two months after the introduction of new products, the old product will stop production. This also means that the iPad 1 may be discontinued in early May, when Chinese consumers will not have the opportunity to purchase an iPad of around 3,000 yuan, and the only alternative is the expensive iPad 2 or other brands of tablet PCs.
The Pad iPad's Dilemma The sudden emergence of the iPad1 panic buying is likely to be a nightmare for Chinese manufacturers who are developing tablet PCs. Because, the iPad 1 that cuts the price may digest the potential demand of the Chinese dull and stereotyped computer market in advance.
Amedia's market consulting data shows that as of the end of February 2011, iPad users in mainland China have more than 1 million units. In 2011, sales of iPads in the Chinese Mainland market may reach 1.7 million units, accounting for two-thirds of the tablet PC market in Mainland China.
“The tablet PC market defined by the Apple iPad is a subdivided area between mobile phones and laptops.†Zhang Yi said that the fundamental reason for the emergence and enlargement of the tablet PC market is the smooth user experience and intimate application of the Apple iPad. , Inspire the user's demand for tablet computers. If the user experience of tablet PCs produced by Chinese manufacturers does not reach the height of Apple iPad products, it will lack competitiveness.
"The iPad1 will drop a thousand dollars and will grab a large part of the tablet PC market originally owned by Chinese manufacturers." Zhang Yi pointed out that according to the current Chinese manufacturers' layout and production capacity in the tablet PC market, there will be oversupply in the Chinese tablet PC market in 2011. The situation, and iPad1 dips a thousand yuan move will also become the main catalyst for supply and demand imbalance.
So it is hard to imagine what impact the iPad 1 will have on the Le Pad, the TouchPad launched by the Hanwang, and the market space of the Malata T8. What's more, the price of the above products is basically around 3,500 yuan or even higher.
"The main purpose of the iPad1 price reduction is to clear the inventory, Apple's product positioning or high-end users." Senior analyst Gu Wenjun iSuppli pointed out that the iPad not only defines the tablet computer market, but also defines the tablet computer product standards. This is undoubtedly a nightmare for Chinese brand manufacturers. Because most of the Android Tablet products that are currently on the market have a touch-sensitive touch that is far less accurate than that of the iPad, application programs are not smooth enough because of hardware platform limitations.
Gu Wenjun said that the demand for the Chinese tablet PC market has actually become polarized. The market space for domestically-owned tablet PCs may be limited to a narrow industry application market, because iPads cannot be matched at the high end, but low-end prices also cannot be copied.
At the beginning of the month, Apple iPad2 went on sale in the United States, and the iPad's first generation (hereinafter referred to as "iPad1") fell by 1,100 yuan. This move immediately triggered a wave of buying in the Chinese market.
"16G WiFi version iPad1 parallel prices have recently risen by 200 yuan, the current price of 3100 yuan, Guangzhou Tianhe Gangding Computer City has sold out of stock." An apple parallel owner told the "First Financial Daily", now iPad2 price The price difference with iPad1 is more than doubled. Businesses simply do not worry about the sale of iPad1. "Basically, there is much to sell. On the one hand, it is now sold, while on the other hand, it is waiting for some shipments. â€
In the mainstream market, 16G WiFi version iPad1 supply is very tight, Apple's online store has not been able to buy a low with iPad1, Jingdong Mall will be 16G iPad1 price from the official price of 2,888 yuan mentioned 3,419 yuan. The price of the 32G version was also raised by 300 yuan.
Legend Music Pad can be described as untimely. From March 16 to March 27, Le Pad was pre-sold on the three major internet platforms. The pre-sale price was 3,499 yuan. The first music pad configuration is 16G WiFi version, the same configuration of the iPad1 official price is only 2888 yuan. The market outlook for Le Pad, which is at a price disadvantage, has been severely tested.
Increased price, out of stock "16G iPad2 WiFi version of the price of 6800 yuan, 32G of nearly 8,000 yuan. Domestic consumers are still more inclined to cheap iPad1." The above-mentioned apple parallel shop owner said that because iPad2 price is too expensive, we are afraid The goods must be ordered one day in advance and the goods must be picked up the next day. “We sold three units on the day iPad2 went on sale. There are also consumers ordering in advance.â€
Obviously, the iPad 2 is not as hot as the iPhone 4 in the Chinese market. On the one hand, the iPad1 and iPad2 have huge spreads. On the other hand, the iPad's move has stunned the consumer's psychological defense. Perhaps this is yet another innovation in alternative marketing of Apple products.
Relevant person in charge of Guangzhou Suning revealed that on March 19, only one day, sales of the Guangzhou Suning sales system iPad1 were close to 300 units, an increase of 300% compared with the increase before the price reduction. Yi Yi, general manager of market consulting, said Zhang Yiyi, iPad1 price cuts, sales promotion is obvious, mainstream channels for the first time exceeded parallel sales.
Also based on this, in the mainstream iPad1 dips a thousand dollars, the price of the parallel iPad1 once fell to 2790 yuan or so "low price." However, the sudden rush of panic buying suddenly eliminated the concerns of merchants. The parallel iPad1 price can be 200 yuan more expensive than licensed, in addition to iPad1 has begun to be a little short of demand, more importantly, parallel importers can provide iPad crack service.
The cracked iPad and iPhone 4 can install and run pirated software, especially pirated games, and give full play to their game features, while similar games are generally charged more than US$2 on the Apple App Store website. A parallel dealer said that the current increase is not large, once Apple's official channel to stop selling, iPad1 will usher in a round of greater gains.
Apple Product Factory Foxconn Group Apple product responsible person said that according to Apple's usual practice, two months after the introduction of new products, the old product will stop production. This also means that the iPad 1 may be discontinued in early May, when Chinese consumers will not have the opportunity to purchase an iPad of around 3,000 yuan, and the only alternative is the expensive iPad 2 or other brands of tablet PCs.
The Pad iPad's Dilemma The sudden emergence of the iPad1 panic buying is likely to be a nightmare for Chinese manufacturers who are developing tablet PCs. Because, the iPad 1 that cuts the price may digest the potential demand of the Chinese dull and stereotyped computer market in advance.
Amedia's market consulting data shows that as of the end of February 2011, iPad users in mainland China have more than 1 million units. In 2011, sales of iPads in the Chinese Mainland market may reach 1.7 million units, accounting for two-thirds of the tablet PC market in Mainland China.
“The tablet PC market defined by the Apple iPad is a subdivided area between mobile phones and laptops.†Zhang Yi said that the fundamental reason for the emergence and enlargement of the tablet PC market is the smooth user experience and intimate application of the Apple iPad. , Inspire the user's demand for tablet computers. If the user experience of tablet PCs produced by Chinese manufacturers does not reach the height of Apple iPad products, it will lack competitiveness.
"The iPad1 will drop a thousand dollars and will grab a large part of the tablet PC market originally owned by Chinese manufacturers." Zhang Yi pointed out that according to the current Chinese manufacturers' layout and production capacity in the tablet PC market, there will be oversupply in the Chinese tablet PC market in 2011. The situation, and iPad1 dips a thousand yuan move will also become the main catalyst for supply and demand imbalance.
So it is hard to imagine what impact the iPad 1 will have on the Le Pad, the TouchPad launched by the Hanwang, and the market space of the Malata T8. What's more, the price of the above products is basically around 3,500 yuan or even higher.
"The main purpose of the iPad1 price reduction is to clear the inventory, Apple's product positioning or high-end users." Senior analyst Gu Wenjun iSuppli pointed out that the iPad not only defines the tablet computer market, but also defines the tablet computer product standards. This is undoubtedly a nightmare for Chinese brand manufacturers. Because most of the Android Tablet products that are currently on the market have a touch-sensitive touch that is far less accurate than that of the iPad, application programs are not smooth enough because of hardware platform limitations.
Gu Wenjun said that the demand for the Chinese tablet PC market has actually become polarized. The market space for domestically-owned tablet PCs may be limited to a narrow industry application market, because iPads cannot be matched at the high end, but low-end prices also cannot be copied.
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