According to LED industry data, the price of LED displays continued to decline in 2012, with a year-on-year decline of 15-20% in 2011. The reason is that large manufacturers with strength hope to eliminate some small and medium-sized manufacturers through price wars. The fall in prices further compresses gross margins. Industry insiders said that the current market-based LED full-color electronic display manufacturers' product gross profit margin level has dropped to 10% -15%, and the engineering channel product gross profit margin is still above 20%. He also said: LED display market has entered a period of integration. So, what is the development of the LED display market? How is the development of the enterprise? What about future industry trends?
1. China LED display market analysis
In the communication research conducted by market research agency GSCresearch on a number of LED display industry related companies, most companies are optimistic about the 2012 display market prospects and future growth rate. It is expected that their annual growth rates in 2012 will be around 50% . According to GSCresearch's research statistics and comprehensive analysis of international and domestic markets, we believe that the annual growth rate of China's LED display industry market capacity in 2012 will be around 25%, achieving steady growth.
1. Export market analysis
According to GSCresearch's statistical analysis of China's LED display export data from January to August 2012, the total export value of China's LED display from January to August 2012 was 5,163.896 million yuan, and the total export value from January to August 2011 was 39.538 million yuan. The yuan increased by 30.62%. In addition, the export value of each month in 2012 has a relatively large increase. In four months, the export value exceeded 700 million yuan, and the export value in August reached 72,637,400 yuan. With the further growth of the comprehensive strength of domestic LED display companies, the future LED display export market will continue to grow.
2. Analysis of the domestic market
In the domestic LED display application market, the current LED display market can be subdivided into the performing arts rental market, advertising media market, information guidance market, sports event market, large-size TV market, and special function market in terms of the purpose and function of target customers. . From the perspective of various market segments, driven by policies and large-scale demonstration projects, the product penetration rate of the domestic LED display market segment gradually increased, and the market capacity continued to expand. With the deep cultivation of LED display companies in their respective market segments and the decline in product prices, the LED display market will maintain a steady development momentum.
Second, the scale analysis of LED display companies
1. Overall situation
According to GSCresearch statistics, there are currently more than 1,000 companies engaged in LED display application-related businesses in China, including more than 400 large-scale companies, more than 60 companies with revenue of more than 100 million, and 7 listed companies, namely Lehman Optoelectronics and Alto Electronics. , Chau Ming Technology, Liad, Lianjian Optoelectronics, Han's Laser Group and Dehao Runda Group, of which Han's Laser and Dehao Runda are involved in the LED display business with their holding subsidiaries, such as Han's Yuan under Han's Laser Heng Optoelectronics, Rui Tuo Display under DHL Runda. In addition, Shenzhen Absen Optoelectronics and other companies are also actively preparing for the listing.
2. Industry status
Judging from the field survey data of various listed companies and GSCresearch, except that the revenue of LED displays of some companies decreased compared with the first half of 2011, the operating income of other companies in the field of LED displays has increased to varying degrees. The growth in the screen field is most obvious, with a year-on-year growth rate of 110.55%. In terms of gross profit margin, most companies indicated that they had different degrees of decline in 2011 compared to the same period in 2011, mainly due to the continued decline in product prices.
In addition, most listed companies use the resources of the capital market to expand LED display production bases and build LED packaging production lines, which will intensify competition in the LED display industry, accelerate the speed of integration and reshuffle of the LED display industry, and squeeze out small and medium-sized LED display companies and Living space for LED packaging companies.
3. LED display stepping into industry integration
The LED electronic display industry has entered a period of integration, and some small and medium-sized enterprises will gradually be eliminated in the next few years. In the integration stage, LED electronic display manufacturers with technical and capital strength are expected to use the power of the capital market and the company's own technology and channel advantages to achieve rapid development. In the next 2-3 years, the industrial concentration of LED electronic displays will increase rapidly.
As the LED electronic display industry has entered a mature period, its market size will maintain a steady growth. Industry insiders predict that the LED electronic display market will grow at 10% -20% in the next few years. In the future, the profit growth of LED electronic display screens will mainly come from the traditional inkjet, neon, billboard replacement market, as well as high-definition, 3D, intelligent and other multi-functional high-end led electronic display market.
The application of LED electronic display has become wider and the economy has recovered. In 2013, LED electronic display will be a year in which both technology and market have matured
4. New trends in the development of the LED industry
1. Product technology deepening and product diversification
The technical foundation and level of the LED display industry in Chengdu, Sichuan, China should be said to be quite advanced. The main products and key technologies can be kept in line with the advanced level of the same industry in the world, but the technological level is relatively backward. Reliability, manufacturing process, inspection and testing methods have obvious gaps with foreign countries.
LED device technology and performance are constantly improving, and the development of electronic technology is changing with each passing day, which brings a good foundation for the deepening and improvement of the technology of LED display products in Chengdu, Sichuan. At the same time, LED display has been widely used in various fields of social life. The development of the semiconductor lighting industry has brought a good opportunity for the LED display industry. Therefore, the LED display market has a bright future.
Deepening the technical connotation, enriching the product system, diversifying products, and highlighting the advantages of leading products will be an important trend in the development of the LED display industry in Chengdu, Sichuan.
2. Standardization of conventional products and specialization of application products in specific fields
The promotion and implementation of relevant standards will promote the standardization of LED display products. Among conventional LED display products, standardized display devices and control systems will be more widely adopted. Integrated LED display products will occupy a dominant position in the industry. The production of standardized LED display products and the professional division of market technical services will More obvious. In the field of professional applications, LED display products will continue to improve the level of specialization to meet the needs of professional applications. Specialized products that combine application needs will expand into new products and new application fields that form LED displays, such as the large-scale urban lighting project. Area LED display, LED display in sports venues, LED display in transportation field, etc.
3. Reasonable division of labor within the industry and the formation of a new industry pattern
With the development of technology and market, China's LED display industry will gradually increase in the adjustment and have a reasonable division of labor, forming a new industrial pattern. In the overall industrial chain, the formation of leading companies in the production of LED devices and the backbone of the production of display products will redefine the division of labor between upstream and downstream industries, highlighting the professional division of labor and collaboration. Perhaps in the early stage of the development of the semiconductor lighting industry, the definition of professional division of labor and collaboration between LED device manufacturers and display product manufacturers is relatively vague, but with the expansion of the market and the maturity of technical products, this definition will become increasingly clear.
With the active listing and financing of LED display industry companies, the entry of capital into the industry has brought sufficient cash flow to enterprises, prompting enterprises to expand production capacity and increase investment in R & D technology. The upgrading of technology and the expansion of scale will intensify competition among the LED display industry, increase the concentration of the LED display industry, and accelerate the speed of integration and reshuffle of the LED display industry.
With the expansion of the production capacity of the LED display application industry, the competition in the LED display application market has intensified, further lowering the prices of mainstream LED display products, and the price of LED display products will continue to decline in the future. Corporate revenue maintained growth, and gross profit margins continued to decline.
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