Home appliances to the countryside average family subsidies nearly 400 yuan

At the beginning of 11th, 2012, according to the report of the Ministry of Commerce, as of September 2012, central and local finances have implemented a total of 76.5 billion yuan in subsidies for home appliances to rural areas, and an average of 400 yuan has been distributed to each rural household.

The cumulative sales of home appliances to the countryside were 275 million units, and sales amounted to 659.76 billion yuan, achieving remarkable results.

The report pointed out that the rural consumer market has been effectively shaken and household appliances have become a rural consumer hot spot. In particular, home appliances to the countryside have become the first choice for rural households to purchase home appliances. On average, each rural household purchases more than one home appliances. In 2011, sales of color TVs, refrigerators (including freezers), and washing machines for home appliances to the countryside have accounted for 62%, 30%, and 24% of the total domestic market. In addition, the gap in household appliances consumption between regions has gradually narrowed, and the growth rate of household appliances in the central and western regions, especially in ethnic minorities, has been significantly faster than in the eastern region.

The report shows that in 2011, every 100 households of rural households had 61.5 refrigerators, an increase of 3.1 times over the end of 2002; there were 22.6 air-conditioners, an increase of 10 times; and there were 179.7 mobile phones, an increase of 12.1 times. Driven by policies, production enterprises have increased the construction of household appliances distribution network in the rural market. At present, there are 200,000 sales outlets for home appliances to the countryside, covering all counties and townships in the country, and initially forming a rural household appliance distribution network with a degree of chain and scale.

It is understood that by the impact of the international financial crisis, exports of bulk appliances in 2009 fell by 7%. With the increasing implementation of home appliances to the countryside, the sales value of the home appliance industry started to turn negative from June 2009, and achieved an increase of 3% in 2009. Home appliances to the countryside not only guide household appliances enterprises to increase investment, and actively develop products suitable for farmers' consumption characteristics and adapt to the rural consumer environment, but also drive the survival of the fittest of the home appliance industry. According to statistics, there were 4,000 companies in the solar water heater industry in 2008, and small workshops and husband and wife shops flooded the market. After the implementation of home appliances to the countryside, by 2011, the solar energy industry has been concentrated around 1,000 companies.