In the lighting industry of Guzhen, there are not many companies that sell domestically and export their own brands at the same time. Op is one of them. Recently, the author learned from Op Lighting Co., Ltd. that 85% of the products exported by Oupu to overseas use their own brands. This year's exports are expected to reach 200 million yuan. At present, Op has opened more than 480 private label stores abroad.
Opto Lighting Director and Supply Chain Director Ma Zhiwei said that Op Lighting's export has maintained a strong growth momentum in recent years. Although it was affected by the financial turmoil this year, it still maintained a 20% growth. Opto's domestic and foreign sales ratio is 9:1. Compared with more than 6,000 domestic specialty stores, although there are fewer overseas specialty stores, there are 480, and all use their own brands. Under the competition of some international brands, Opp finds More and more market space.
In fact, in the international market, Op has started a positive contest with the lighting giants such as Philips and Osram. It is understood that Oupu's overseas market expansion, a large part of orders from the procurement of foreign governments. Central America, South America, such as Venezuela, Ecuador, and Mexico, have become Opal customers and have purchased more than 7 million energy-saving lamps. "These are the result of our active competition with some international lighting giants." Ma Zhiwei said.
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