Sponsored by Shenzhen Creative Times, the 2012 Portable Product Innovation Technology Exhibition supported by China Communications Society will be held in Shenzhen Convention and Exhibition Center from July 25th to 26th. This year's show will focus on user experience, new display, and cross-platform design, focusing on portable electronics such as mobile phones, tablet computers, e-books, and ultrabooks. Beyond key components, focus on technologies that make mobile devices cool, including industrial design, mobile applications, solutions, MEMS, virtual reality, multi-touch, AMOLED, 3D display, flexible display, new sensors, NFC, etc. A total of more than 500 new products.
Wuxi Consonsk Electronic Technology (hereinafter referred to as Consensic), as a global supplier of MEMS sensors for consumer electronics and portable devices, will present its latest sensing technology – atmospheric pressure sensor at this portable product innovation technology exhibition. (Ordinary) CPS120, atmospheric pressure sensor (waterproof) CPS130 and atmospheric pressure sensor (ceramic substrate) CPS150. On the occasion of the upcoming Portable Product Innovation Technology Show, the reporter was fortunate to interview Consanic Marketing Director Lu Anan, who expressed his unique insights into the sensor market in the consumer and industrial electronics sectors.
[Note: The following J is Journalist (reporter), and L is the interviewee Anan Lu (Consensic, Inc. Marketing Director)]
J: Hello, welcome to participate in this “Portable Product Innovation Technology Exhibitionâ€. First, please give a brief introduction to your company and yourself.
L: Ok. Hello everyone, I am Luan An, the marketing director of Consensic, Inc., and I am very pleased to be invited to participate in this “Portable Product Innovation Technology Exhibition†on behalf of our company. Consensic is a global supplier of MEMS sensors for consumer and portable devices worldwide, specializing in the design, development and production of digital MEMS pressure sensor chips, and is competitive due to lower cost, smaller size, higher precision and higher accuracy. . We are a US-owned company headquartered in Hong Kong. The R&D company is located in Burlingame, California, USA. The production company is located in Wuxi, Jiangsu Province, China.
Consensic was originally created by veterans of the sensor industry for many years, and continues to absorb the talents who manufacture all aspects of the sensor to strengthen the entire team, which also guarantees the quality and accuracy of the product. Referring to the status quo of the field of portable products, we know that Shenzhen has always been at the forefront of the country, a bit of imbalance between the North and the South. Moreover, the Pearl River Delta has developed too much in recent years, so it has only turned its attention to the Yangtze River Delta, plus Premier Wen’s appointment of Wuxi as a national object. With the promotion of this environment, we hope to spread the entire Yangtze River Delta through Wuxi and then balance the north and south portable products industry with the Yangtze River Delta as the starting point, thus driving the prosperity of the nation's portable products.
J: Through your introduction, we have a better understanding of your company's scale, products and vision. Can you tell us about the products and performance and application scope of your company?
L: Consensic's main products at this exhibition are atmospheric pressure sensor (common) CPS120, atmospheric pressure sensor (waterproof) CPS130 and atmospheric pressure sensor (ceramic substrate) CPS150. I will give you a detailed introduction below.
Let's talk about the ordinary CPS120, which is a high-quality, low-cost capacitive absolute pressure sensor. It uses a single crystal silicon structure as the sensor unit, and the pressure port is located at the back of the sensor, making it normal in extreme temperatures and other harsh environments. use. Its main features are: fully calibrated temperature and pressure output, temperature and pressure sampling frequency and resolution adjustable (8, 10, 12 or 14 bits), short sampling time: 0.7ms (8 bits), 1.6ms (10 bits) ), 5.0ms (12 bits), 8.5ms (14 bits), supply voltage is 3.0V ± 10%, absolute temperature range is -40 ° C ~ 125 ° C, pressure accuracy is < ± 0.2 kPa @ 25 ° C, temperature accuracy is ±1.0°C with automatic sleep function. The CPS100 series is used in a wide range of applications such as portable/fixed barometers, altimeters, sports watches, weather stations, industrial medical equipment, smartphones, automobiles and more.
Let us look at the waterproof CPS130, a waterproof capacitive pressure sensor with fully calibrated pressure and temperature compensated digital outputs. CPS130 has all the characteristics of CPS120. In addition, the biggest difference of CPS130 is waterproof. It is a ceramic substrate, which is larger than CPS120 and 150. Its package form is SMD, which is different from LPS package of CPS120 and 150.
Finally, simply talk about CPS150, the only difference between it and CPS120 is that CPS150 is a ceramic substrate, and CPS120 is a PCB substrate, and the performance of 150 is better than 120, because ceramic is a recognized high elasticity, corrosion resistance, wear resistance, and resistance. Impact and vibration materials ensure high precision and long-term stability. If you are interested, you can also pay attention to our official website or see our brochure.
J: So, Mr. Lu, would you please analyze and analyze the technical innovations that your company's products will bring to mobile terminal products? I think this is also a problem that many mobile terminal manufacturers pay close attention to.
L: We are now paying close attention to and have started to do indoor navigation. It is electronic and dynamic, and can obtain relevant information through mobile phones. People who often go abroad may notice that such indoor navigation has been widely popularized in the United States and Japan. For example, in a certain shopping mall, which floor we go to, and which stores are on the floor, it will automatically display and update, which is true. A friend with a bad sense of direction will be very helpful. However, as far as I know, in China's large shopping malls, there are only plane illustrations, and similar technologies are rare.
Another, we want to introduce IMU in mobile phones, usually called "inertial measurement unit". For example, we can put gravity sensors, gyroscopes, magnetic sensors and pressure sensors inside the mobile phone through certain technologies, so that the mobile phone has measurement or Resolving the functions of acceleration, angular velocity, direction and environmental pressure, I believe that the advent of such mobile terminals has saved many professionals or enthusiasts a lot of troubles with carrying devices.
J: As you said, we are looking forward to the advent of such mobile terminals. Nowadays, the development of electronic products is really too fast, and it is more convenient for people to live. By the way, what is the performance of your company's products in the market? At the same time, where is the outstanding advantage of the products compared with competitors?
L: As I mentioned earlier, we are an emerging company. When we make the company website sound, we call the products or buy or intend to cooperate with the company, and there is no shortage of personal visits, visits, or Companies that communicate or cooperate, indicating that our products are eye-catching, are very active in the market.
When it comes to the product's outstanding advantages, the CPS100 series are capacitive pressure sensors. Consensic's unique TSV (through-silicon via) technology transfers charge from the upper end of the electrode to the silicon body. TSV technology removes Consonsk from the traditional sensor array. And because of its high stability and high reliability, it is used in many fields; whether it is pressure accuracy or temperature accuracy, our error is lower or at least flatter than international manufacturers, especially worth mentioning, the temperature characteristics of CPS100 series are Very good.
J: We sincerely hope that your company's products will have a large market share in the future. Can Mr. Lu reveal a little about the current product's expectations for the future market and the next year's new R&D plan?
L: I often say that it is important for a person who is marketing to have a pair of eyes that are good at finding the market. According to my personal experience and market acumen, our products are very optimistic about the future market. We mainly put our products into the field of consumer electronics and industrial medical equipment, and gradually become excessive in the automotive industry and white goods industry to form our own industrial chain. For example, the pressure sensor CPS170, which we plan to launch next year, is specially used for sensors on automobile engines. For example, the humidity sensor CPS300 series that we are going to put into production will replace the electrical products that replace our housework, like washing machines, some kitchen appliances, air conditioners. , washing machines, etc., bringing huge technological changes. I still hope that interested companies or individuals can pay more attention to the new products that our company will launch in the later period.
J: Please give a slight evaluation of the demand outlook for the mobile terminal product application market in the coming year.
L: Ok. I would like to say that the current young people's pursuit of mobile terminal products is no less than the enthusiasm of chasing stars. Take the Iphone4S and Xiaomi mobile phones, the ordering stage is ordered, not only because of the brand's reputation, but also the operation of the products. The convenience and variety of applications. Therefore, I believe that if you can enrich the application of mobile terminal products, make the products more full, more practical, and more relevant to daily life, then it is not only sought after by young people.
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