Lamps hardware business complained "no money" four reasons

According to statistics, the meager profits of the lighting hardware and fierce competition, some small and medium sized lighting hardware companies have exported luminaire hardware products to European and American countries. According to the Guzhen Town Office of Zhongshan Inspection and Quarantine Bureau, a batch of 6529 batches of lamps and electric light sources were exported for inspection in the first half of the year, and the export value was US$213 million, a year-on-year increase of 27.7% and 42% respectively. Obviously, the "great profits marketing" that has been enveloped by lighting hardware has gradually become a cloud. Visited the lighting hardware market of Shencheng Road in Hangzhou, and took a closer look at the situation of the lighting hardware “no money”.

Real Estate Implications Implicated Lighting Market

The country has introduced a series of policies to curb housing prices. This has caused the real estate market to be cold. No one has bought a house and no one has renovated it. So why not buy a light? It is understood that this year's lighting hardware industry seems to have lost the past "Zhao Zhang Hao", hardware lighting lighting demand has decreased significantly, and daily sales are much worse than before.

Big forward and limited profits

When I visited the lighting hardware market, I found that the general lighting hardware stores are "lighted." “If you don’t turn on the lights, consumers will have a hard time seeing the final effects of the lighting hardware, so in order to attract consumers, some popular recommended lighting hardware products will be opened. Of course, this means that you have to bear a relatively high tariff.”

Discount promotions war consumers too aggressive

The price of different lamps and lanterns hardware is generally more than 200 yuan, and a considerable part of the price of lamps and lanterns in the thousands of dollars or even tens of thousands of dollars, more individual prices up to 100,000 yuan. However, it was found that in terms of specific operations, the price has become meaningless, and most lighting hardware sales personnel have said that they can give 6 to 10% discount.

“Because the lighting hardware market is affected by the violent industry, many consumers are still following the bargaining principle of last year, that is, first half the price and then squeezed out 30% to 40% of its price, so there is no leftover. How much profit was made.” Ms. Chen from Foshan Lighting told the author.

The lighting market is extremely competitive

A large number of branded lighting hardware dealers stated that the market suffered from encroachment and the margins were approaching. In 2011, the subdivision of the lighting hardware market became more and more obvious. Many customers often asked that this choice of crystal light source is still energy-saving lamps and LED light bulbs, and their requirements are also different. This gave birth to a lot of unbranded workshop-style lamps and lanterns, but despite their cool appearance, most of them have a short service life and are not safe, but the price is their best tactic to snatch lighting hardware market.

Industry insiders said: "Lamp hardware industry does not see much profit, so from the perspective of other industries, operating lamp hardware can only be said to have considerable profit margins." Obviously, expensive store monthly rent, store employees, decoration, utilities, etc. And so on, although they earn more, but the basic expenses of the entire lighting hardware store, to the net sales here can only enjoy the pleasure of "big in and out".