On August 10th, TCL held a grand ceremony in Beijing with more than one side--the P6 ultra-thin TV debut ceremony. It aimed at young consumers chasing fashion trends to launch new P6 ultra thin TVs. Leaders of the China Household Electrical Appliance Business Association and nearly one hundred media personally witnessed the launch of P6's global IPO. P6 ultra-thin TV shows a heavy release of TCL consumer demand concerns, which also formally opened the prelude to the 2017 new color TV war. At the launch ceremony, TCL also announced that it will invest heavily in resources during the 818 period and launch a grand market offensive during the summer season. New P6 products will also join the big promotion.
"Continuing the positioning of the P-series youth and trend, the P6 ultra-thin television announced this time, the core audience is based on the post-80s as the main body, radiating post-70s and post-90s pan-consumer groups. P6 has a high face value, Craftsmanship and trend science and technology are the source of quality of life that these consumers demand.†Chen Zhanyuan, director of the P-series products of TCL Multimedia's China Product Group, said that TCL will continue to expand its high-end and quality product layout and bring more benefits to consumers. More quality choices.
According to Sun Yin, Director of Integrated Marketing and Director of Retail Management at TCL Multimedia China, “P6 is a great product we offer to a wide range of consumers. On the product side, the P6 looks wonderful on both sides, and it is a very competitive configuration. Forced products have the potential to become explosions. On the communication side, based on consumer insights, the current 80 and 90s of self-confidence, independence, and fashion trends are the main bodies of the society. They have learned, worked, lived, and socialized some experiences. Gradually emerge in the work, is striving to achieve the achievement of individual ability on the road, on the other hand in the life and the family began to take courage and responsibility, not only economically independent, the heart began to have a confident and mature, they work hard, play Hard, to continue to struggle for self-worth and family happiness.â€
Such consumer groups favor fashion, individuation, and functional diversity, and value the matching of products and self-worth. Therefore, TCL placed deep hopes on P6. This high-value TV set full of quality and trend technology will appear as an important role in the lives of young users. P6 puts consumers' personalized needs at the core, and strives to achieve differentiated positioning from advanced technologies, minimalist aesthetics, and intelligent interactions. This will allow TCL's ingenious craftsmanship and brand value to be fully utilized to attract more. Young consumers' eyes.
TCL Chen Zhanyuan introduced that the P6 debuted at Gome Zhongda Tower was a charisma that was far from being limited to ultra-thin TVs. Whether it was a seat or a wall, it could bring minimalism to the living room. Fresh industrial aesthetic charm. The 4.8mm ultra-narrow frame and 7.9mm ultra-thin body do not see any screws at all, and its slim body design has undergone rigorous artistic considerations. This figure is not intended to be thin and thin. It is the spirit of every Chinese company that has the spirit of craftsman to express it, and as the leader of domestic color TV manufacturers, TCL only considers this detail as its The tip of the iceberg of the great powers of craftsmen.
The highlight of a television "high-value" is to abandon the appearance of homogeneity, P6 combines the theme of fashion and creativity, and brings the imaginative design of the smart eye button. The addition of a round button as a remote control not only increases the ease of use of the product, but also breaks the full symmetry of the appearance of the product, making the decorative buttons more noticeable.
Of course, it is difficult to add a geometric pattern to the spirit of “face value†alone. P6 chose the black metal case of meteorite because it was inspired by the legend of obsidian representing heroism and independence—“The Tears of Apache†. In order to allow P6 to achieve the natural texture of natural obsidian, TCL adopted the German BONDING process, sprayed and polished through dozens of processes, and ultimately reached the P6 dark glory, shiny effect. Of course, TCL chose Meteor Black to hope that this P6 can be a perfect interpretation of the wonderful life of a young man full of courage and courage.
The achievement of the "high-value" goal is more dependent on the hardships and efforts of the artisans behind it. Chen Zhanyuan said that the TCL P6's body looks smooth and concise. It uses the integrated package design independently developed by TCL. This is not only a technical breakthrough for the TV manufacturing industry, but also a technical aesthetic. A breakthrough. P6 not only realizes the integration of the frame and the back shell together with the screen, but also has a pure and simple pure beauty, and the structure is more solid, realizing a true “no seamâ€. In front of the audience to bring about the immersion of the visual boundary of immersion, on the back also gives its artistic charm, so that the back of the chase is the scenery.
In terms of interactive experience, P6 is not only equipped with artificial intelligence T. Through the application of technologies such as speech recognition, natural language processing, robot vision, and user portrait, human interaction is more natural, content is more convenient, and scene applications are more abundant; Through rich applications such as network accelerators and multi-screen interactions, it has solved the pain points of viewing and interaction in the daily consumer groups.
Hu Xuejun, general manager of the offline business center of TCL Multimedia’s China Business Unit, stated that under the impact of the Internet era and the development of high-end color TV and large screens, TCL has actively pursued a “double +†strategic transformation. While consolidating the advantages of vertically integrating the entire industry chain, it has also adopted a young brand strategy as one of the important strategies for responding to the consumer market transformation, and has achieved initial success. In the entire "double +" strategy, TCL has always put its customers at the core position, driving high-end and intelligent development of products through user experience. Under the background of the overall market chilling, TCL Multimedia's turnover increased by 19.7% year-on-year in the first half of this year.
And for the future TCL layout in the channel. He believes that the current channel is evolving from the information era to the user era. The user-over-strategy model is an issue that all manufacturers must consider in depth. In the future, the new retail model will comprehensively promote the process of online and offline integration, and the online Internet power and offline physical store terminals will form a true synergy.
At the launch ceremony, Lian Siqing, deputy chairman and secretary general of the China Household Electrical Appliances Business Association, spoke highly of the new P6 super-clear TV product. He said that P6 is fully utilizing TCL’s self-development after thorough investigations and research into the needs of the consumer market. The exquisite craftsmanship and brand value are bound to become a dark horse in the color TV market in the second half of the year.
TCL selected Gome to launch the launch of the new P6, not only because TCL and GOME are long-term strategic partnerships, but also GOME has the power to integrate online and offline channels. Zhang Tao, general manager of Gome's color TV division, said that visits between Gome and TCL’s headquarters have been frequent, and they have actively promoted the close cooperation between the branches. This year TCL X, C, P series spring sales in the Gome channel accounted for 32% of the overall market share in March-August. This time Gome will also fully support the launch of the P6 ultra-thin TV. In August, customers who purchased P6 ultra-thin television at the Gome store will be able to add a Mango membership card worth 300 yuan a year.
The surprising news is that P6 Ultra Thin TV will be added to TCL's long-awaited 818 promotions as one of its promotional products. The "Great Brand Super Discount" 818 promotion, TCL prepared for consumers a triple discount: big screen upgrade, full of thousands back to the surface; surface upgrades, the second half price; new product upgrades, big and polite. The big power brand super discount 818 big promotion is about to kick off, regardless of the Italian X2/X3 primary quantum dot TV, C2 theatre TV and new P6 ultra-thin TV, taking advantage of the rare opportunity to grab a big chance. Going home to complete the “upgrading of the living room†is always a good way to create better entertainment for the family.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
"Continuing the positioning of the P-series youth and trend, the P6 ultra-thin television announced this time, the core audience is based on the post-80s as the main body, radiating post-70s and post-90s pan-consumer groups. P6 has a high face value, Craftsmanship and trend science and technology are the source of quality of life that these consumers demand.†Chen Zhanyuan, director of the P-series products of TCL Multimedia's China Product Group, said that TCL will continue to expand its high-end and quality product layout and bring more benefits to consumers. More quality choices.
According to Sun Yin, Director of Integrated Marketing and Director of Retail Management at TCL Multimedia China, “P6 is a great product we offer to a wide range of consumers. On the product side, the P6 looks wonderful on both sides, and it is a very competitive configuration. Forced products have the potential to become explosions. On the communication side, based on consumer insights, the current 80 and 90s of self-confidence, independence, and fashion trends are the main bodies of the society. They have learned, worked, lived, and socialized some experiences. Gradually emerge in the work, is striving to achieve the achievement of individual ability on the road, on the other hand in the life and the family began to take courage and responsibility, not only economically independent, the heart began to have a confident and mature, they work hard, play Hard, to continue to struggle for self-worth and family happiness.â€
Such consumer groups favor fashion, individuation, and functional diversity, and value the matching of products and self-worth. Therefore, TCL placed deep hopes on P6. This high-value TV set full of quality and trend technology will appear as an important role in the lives of young users. P6 puts consumers' personalized needs at the core, and strives to achieve differentiated positioning from advanced technologies, minimalist aesthetics, and intelligent interactions. This will allow TCL's ingenious craftsmanship and brand value to be fully utilized to attract more. Young consumers' eyes.
TCL Chen Zhanyuan introduced that the P6 debuted at Gome Zhongda Tower was a charisma that was far from being limited to ultra-thin TVs. Whether it was a seat or a wall, it could bring minimalism to the living room. Fresh industrial aesthetic charm. The 4.8mm ultra-narrow frame and 7.9mm ultra-thin body do not see any screws at all, and its slim body design has undergone rigorous artistic considerations. This figure is not intended to be thin and thin. It is the spirit of every Chinese company that has the spirit of craftsman to express it, and as the leader of domestic color TV manufacturers, TCL only considers this detail as its The tip of the iceberg of the great powers of craftsmen.
The highlight of a television "high-value" is to abandon the appearance of homogeneity, P6 combines the theme of fashion and creativity, and brings the imaginative design of the smart eye button. The addition of a round button as a remote control not only increases the ease of use of the product, but also breaks the full symmetry of the appearance of the product, making the decorative buttons more noticeable.
Of course, it is difficult to add a geometric pattern to the spirit of “face value†alone. P6 chose the black metal case of meteorite because it was inspired by the legend of obsidian representing heroism and independence—“The Tears of Apache†. In order to allow P6 to achieve the natural texture of natural obsidian, TCL adopted the German BONDING process, sprayed and polished through dozens of processes, and ultimately reached the P6 dark glory, shiny effect. Of course, TCL chose Meteor Black to hope that this P6 can be a perfect interpretation of the wonderful life of a young man full of courage and courage.
The achievement of the "high-value" goal is more dependent on the hardships and efforts of the artisans behind it. Chen Zhanyuan said that the TCL P6's body looks smooth and concise. It uses the integrated package design independently developed by TCL. This is not only a technical breakthrough for the TV manufacturing industry, but also a technical aesthetic. A breakthrough. P6 not only realizes the integration of the frame and the back shell together with the screen, but also has a pure and simple pure beauty, and the structure is more solid, realizing a true “no seamâ€. In front of the audience to bring about the immersion of the visual boundary of immersion, on the back also gives its artistic charm, so that the back of the chase is the scenery.
In terms of interactive experience, P6 is not only equipped with artificial intelligence T. Through the application of technologies such as speech recognition, natural language processing, robot vision, and user portrait, human interaction is more natural, content is more convenient, and scene applications are more abundant; Through rich applications such as network accelerators and multi-screen interactions, it has solved the pain points of viewing and interaction in the daily consumer groups.
Hu Xuejun, general manager of the offline business center of TCL Multimedia’s China Business Unit, stated that under the impact of the Internet era and the development of high-end color TV and large screens, TCL has actively pursued a “double +†strategic transformation. While consolidating the advantages of vertically integrating the entire industry chain, it has also adopted a young brand strategy as one of the important strategies for responding to the consumer market transformation, and has achieved initial success. In the entire "double +" strategy, TCL has always put its customers at the core position, driving high-end and intelligent development of products through user experience. Under the background of the overall market chilling, TCL Multimedia's turnover increased by 19.7% year-on-year in the first half of this year.
And for the future TCL layout in the channel. He believes that the current channel is evolving from the information era to the user era. The user-over-strategy model is an issue that all manufacturers must consider in depth. In the future, the new retail model will comprehensively promote the process of online and offline integration, and the online Internet power and offline physical store terminals will form a true synergy.
At the launch ceremony, Lian Siqing, deputy chairman and secretary general of the China Household Electrical Appliances Business Association, spoke highly of the new P6 super-clear TV product. He said that P6 is fully utilizing TCL’s self-development after thorough investigations and research into the needs of the consumer market. The exquisite craftsmanship and brand value are bound to become a dark horse in the color TV market in the second half of the year.
TCL selected Gome to launch the launch of the new P6, not only because TCL and GOME are long-term strategic partnerships, but also GOME has the power to integrate online and offline channels. Zhang Tao, general manager of Gome's color TV division, said that visits between Gome and TCL’s headquarters have been frequent, and they have actively promoted the close cooperation between the branches. This year TCL X, C, P series spring sales in the Gome channel accounted for 32% of the overall market share in March-August. This time Gome will also fully support the launch of the P6 ultra-thin TV. In August, customers who purchased P6 ultra-thin television at the Gome store will be able to add a Mango membership card worth 300 yuan a year.
The surprising news is that P6 Ultra Thin TV will be added to TCL's long-awaited 818 promotions as one of its promotional products. The "Great Brand Super Discount" 818 promotion, TCL prepared for consumers a triple discount: big screen upgrade, full of thousands back to the surface; surface upgrades, the second half price; new product upgrades, big and polite. The big power brand super discount 818 big promotion is about to kick off, regardless of the Italian X2/X3 primary quantum dot TV, C2 theatre TV and new P6 ultra-thin TV, taking advantage of the rare opportunity to grab a big chance. Going home to complete the “upgrading of the living room†is always a good way to create better entertainment for the family.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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