AI car entertainment system will become a watershed to change the experience

The automotive industry has introduced more advanced in-vehicle infotainment systems in recent years, and has gradually begun to develop towards the artificial intelligence (AI) technology that is really needed. Wind River, an embedded and application software vendor, said that the infotainment system on the connected car will have some AI components in the future. The algorithm will play a role in promoting efficiency and consumer experience, and become a watershed to change the consumer experience.

AI car entertainment system will become a watershed to change the experience

Algorithms and AI will create a better intuitive car, and adapt to driving habits to create a unique customized car environment, simple examples such as AI can be heard from the driver's song or broadcast type the day before, automatically in the second The same type of track is recommended.

Wind River believes that AI can achieve more widespread applications, combined with advanced driver assistance systems (ADAS), self-driving technology, etc. will be more consumer value, but because the vehicle needs to deal with internal and cloud information at the same time, computing computers must become more powerful As 5G is about to come out, the computing environment will be more flexible.

Network security is also affecting the development of connected vehicles. The automotive industry has strengthened the protection of traditional control systems through specific functions, such as telex control, brakes, throttles, etc., to prevent cyber attacks. But Wind River general manager Marques McCammon said the attack could come online from the driver's phone and infotainment.

The University of Michigan Transportation Research Institute pointed out that the number of people who own cars in the United States and the average driving distance are down, 4.4% and 7.8% respectively, and the average life cycle of automobiles has increased between 2008 and 2017. McCammon said consumers will have a longer time to own a car.

Take the iPad 10 years ago as an example. Although the iPad 10 years ago has a difference in performance with the latest iPad Pro, it can still download almost all apps in the Apple Store, and it can provide a reasonable user experience. He expects the car. There will be the same trend, and over-the-air (OTA) updates will be the driving factor for this trend.

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