Eat in Guangdong, cook out Shunde. In the Chinese millennium food culture, there is a saying that “no food is not steamedâ€, the traditional open fire boiled steamed vegetables have less steam, and the temperature fluctuates greatly, which requires extremely high cooking and experience. As the oldest cooking method, “steaming†is also the most exquisite culinary skill of Shunde chefs. They pursue the originality of steamed originality. It can be said that human beings respect nature and taste real high. Today, Galanz, located in the “World's Capital of Foodâ€, incorporates the steaming of Shunde's chef into the electric steamer.
“The original intention of the development of Galanz electric steamer is to create a healthy lifestyle without a fire, no smoke, and a healthy lifestyle. We will create a delicious life for consumers without the fireworks and delicious taste. Wu Yi, head of Galanz Life Appliances China Market, said.
Four factors affect the penetration rate of electric steam boilers
With the rise of the “new middle class†class, the Chinese kitchen is experiencing a new revolution. The steamer (electric steamer) is a new type of kitchen electric product, and its development momentum cannot be underestimated. According to the data of Aowei Cloud Network, the market of China's kitchen appliances is close to 100 billion in 2017, among which the sales volume of smoked stoves has reached 66.03 million units, an increase of 2.5% year-on-year, achieving sales of 68.36 billion yuan, up 9.0% year-on-year; Box sales reached 538,000 units, a year-on-year increase of 56%, achieving sales of 3.40 billion yuan, an increase of 55.7%; Ovi Cloud also predicted that in 2018, the sales volume and sales of steamer products will remain above 50%. increase.
However, although the domestic steamer (electric steamer) market is developing well, it still faces some challenges. Jiang Feng, chairman of the China Household Electrical Appliances Association, said that the current popularity of domestic steamers is still relatively low. The products are mainly spread through taste. Many consumers do not really understand the steamer products, nor have they ever touched such products. For the function of the steamer, many consumers' perceptions are too single, which seriously affects the development of the potential market. In Wu Yi's view, the factors affecting the popularity of electric steamer mainly include four aspects: First, electric steam cooker as an emerging category, there are too few enterprises that have the advantage of complete manufacturing R&D industry group; second, based on the first Under the premise of the point, the relevant enterprises need to improve their investment in the promotion, promotion and promotion of electric steam boilers; thirdly, consumers are not aware enough and need to be educated, recognized and communicated; fourth, the whole electricity From the industry level, the steaming furnace industry is still not enough to guide the electric steamer as a new category.
As far as product technology is concerned, Wu Yi believes that in terms of use, there is a technical pain point that many brands have not solved yet, that is, condensed water will drip onto food after cooking, affecting the beauty and taste of food. “At the same time, many brands of electric steamers do not reach 100 degrees when cooking, and less than 100 degrees is less than the traditional 'steaming'.†In Wu Yi’s further expression, the product story of Galanz Electric Steamer was I am coming.
Breakthroughs and innovations in the “steaming†of technology precipitation for more than 20 years
Galanz has been investing in the electric steam furnace industry since 2005. According to Wu Yi, in the initial stage of the electric steamer industry, R&D personnel kept asking the Shunde chefs for advice. In the promotion of the steaming culture of healthy nutrition, they collected and compiled a large amount of steam cooking related data. In 2009, Galanz developed high-temperature pure Steaming furnace, and through analysis and combing the product characteristics of advanced European and American ovens, combined with Galanz's experience in manufacturing ovens for more than ten years, established a complete oven baking database; by 2013, Galanz began to officially set up a micro-steaming machine, and used The success of this research and development was achieved in 3 years. “This is beneficial to Galanz’s technology precipitation in the entire home appliance industry for more than 20 years,†concluded Wu Yi.
In order to realize the functions and cooking effects of all the single functions of the all-in-one machine that exceed the same functions of microwave ovens, electric ovens, and electric steamers, Galanz's structural engineers broke the routine and made three breakthrough innovations and layouts on the components. “First of all, the microwave generator is placed on the upper part of the cavity. This new spatial structure design brings high energy efficiency and better uniform heating to the product. Secondly, the steam generation disk is built in the whole creativity. At the bottom of the machine, the steam temperature reaches 100 °C, and the steam does not affect other components. Third, the hot air convection technology is adopted. The traditional oven is a heating tube, which will cook either microwave or steam. The effect of the Galanz micro-steaming machine is solved by the hot air convection technology, which solves the problem of space structure and design, and allows the hot air convection to uniformly heat the food 360°."
Three categories, two forms, 100% pure steam cooking
“Steaming†is a tradition in China and one of the most popular cooking methods in Chinese families. Various scientific arguments also show that steaming is the most cooking way to maintain the original flavor of food and preserve the nutrients of food. Galanz electric steamer is the hope to use the means of technology to inherit the Chinese steaming culture, create steamed vegetables and cook, let consumers easily enjoy the steamed food, and bring the health and deliciousness of steamed vegetables to thousands of households.
As far as the product classification of Galanz electric steamer is concerned, it is mainly divided into three categories and two forms. The three categories include pure steaming furnaces, steaming ovens, and micro-steaming and baking machines. The two types are desktop and embedded. “Different classifications are to meet the different needs of different consumers in different life scenarios,†Wu said. There are about 20 electric steamer products that Galanz currently pushes to the Chinese market. There are P90 and P50 in the hot-steaming and pure steaming stoves on the market. The steaming ovens have R60, C63 and C64, which are in short supply. Machine Q6. “The main technology of Galanz electric steamer is 'Intelligent + Pulse Direct Injection Steam Patent', which has the advantage of generating a large amount of high-temperature steam in an instant, realizing 100% pure steam cooking. At the same time, it is equipped with multi-layer steamer shelf and equipped with intelligence. Accurate temperature and humidity sensing technology is faster, more convenient, healthier and more delicious than traditional steamer and steamer. In addition, Galanz induction cooker comes with many menus of home-cooked foods, making it easier for consumers to accept and use. ."
In terms of core technology, Galanz electric steamer has four technical innovations: First, there is three-dimensional steaming, Galanz electric steamer proprietary 360° three-dimensional heating circulating steam technology, simulating steamer boom, optimizing steam running path, steam generated from the bottom Circulating flow upwards to achieve dynamic cooking; second, the speed of steam generation and steam is very large, that is, steam is generated in 8 seconds, and the 1200ML water storage tank can satisfy cooking time for up to 99 minutes, avoiding frequent water injection procedures during work. The steaming force is lasting; the third is to adopt multi-speed temperature control and precise constant temperature, and the temperature in the chamber is always controlled at ±2 °C, and the temperature of the water vapor is kept constant at 100 °C, so that the nutrition and moisture of the food are not destroyed and lost; The fourth is that the volume of the cavity is mainly 26 liters and 23 liters. It belongs to the golden proportion cooking bin. It is equipped with double-layer double heating layer in the space to ensure that it does not taste each other. You can cook up to four steamed dishes at a time to satisfy the whole family. People have different taste buds, and consumers can choose the matching products at their own pace and update the smart menus themselves.
For the pain point of condensate technology, Galanz electric steamer's proprietary anti-condensation water recirculation technology can prevent large amounts of water vapor from condensing and ensure that condensed water does not flow back to the food. And Galanz electric steamer all use 304 food grade stainless steel inner tank, the cavity manufactured by the automatic cavity production line is all seamlessly welded to maximize the protection of food hygiene and convenient for daily cleaning.
Play the role of industry leader to create another single category champion
With the continuous improvement of consumption levels and consumption power, people's longing for healthy life will become higher and higher, and “steaming†is a kind of life demand that is suitable for healthy eating. The future market capacity of the electric steamer is very large. Galanz, as the inventor of the electric steamer, as the pioneer of the open flame-free fume kitchen and the leader of the smart home quality life, will fully play its role as an industry leader. Developed more electric steamer products that meet consumer needs. At the same time, in response to the different consumer needs of consumers, Galanz will strengthen the guidance and popularization of consumers, so that the current family can fully enjoy the delicious enjoyment and convenience of steaming technology to create food. The microwave oven is Galanz's first global champion. In the electric steamer, we will be based on more than ten years of inheritance and vigorous development in recent years to create another single category champion. "This is a goal of Galanz from the whole.
At the end of the interview, Wu Yi specifically mentioned the issue of industry standards. He said that the current standards are relatively vague and will confuse consumers' perceptions of electric steamer products. Some brands do not reach 100% steam, or even true steam, but They are all confused by the concept of steaming. It is hoped that it will be highly valued from the industry level, establish corresponding standards, and give a better and more fair competition platform to brands such as Galanz, and at the same time bring consumers a truly "steamed" product.
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