NAGRA, a content protection and television solutions specialist, and MTM, an international research and strategic consulting agency, conducted a study on the status of global pay-TV innovation and strategy. The study concluded that changes in consumer expectations and habits, increased consumption of video-on-demand, pricing pressures from emerging OTT services, and the rise of pirated streaming media services are reshaping the North American pay-TV industry.
In the report, some experts believe that if the status quo is maintained, the pay-TV industry may face a huge risk of revenue loss. To deal with these challenges, service operators are using OTT, streaming and cloud technologies, advanced data analysis and anti-piracy measures to ensure their position in the industry. At the same time, they are also reconsidering the pricing and package model, hoping to better serve more market segments.
Industry executives have proposed three measures that are conducive to industrial growth and guarantee North American pay TV status:
1, OTT, streaming media and cloud technology
In order to attract young audiences, pay-TV operators have focused their attention on OTT and multi-screen services. Industry executives have stated that there is a great deal of difference between generations in the recognition of the value of pay-TV services. Younger viewers want video content on mobile screens, while older generations are accustomed to buying pay-TV packages and watching live linear TV broadcasts. Therefore, operators will rethink pricing and business models to better meet the needs of audiences of different ages. In addition, cloud technology can help service providers compete more effectively with Internet opponents.
2, advanced data and analysis
Nearly half of industry executives surveyed believe that "Advanced Data and Analysis" will have a significant impact on the North American pay-TV industry in the next five years. The development of advanced data and analytics can help pay-TV operators reduce operating costs while gaining more flexibility and insight. As a result, they can create more value through targeted advertising and user interface-targeted advertising, as well as sales and marketing improvements.
3. Anti-piracy measures
The threat of content piracy is breeding in the North American pay-TV market. The emergence of illegal retail IPTV set-top boxes and APPs, the increase in the cost of pay TV subscriptions and the increase in the content of pirated technologies are all key challenges. However, with the improvement of pirated solutions, increased awareness in the industry, and increased intellectualization of pay-TV on-demand services, the impact of piracy may be reduced in the long term.
MTM partner Jon Watts said: “North American executives have soberly realized that the industry is undergoing changes and disintegration. This year’s research shows that the North American pay-TV industry is still moving forward, developing and expanding product and service categories, and trying to grasp New opportunities. OTT, data and analytics, and the Internet of Things are areas of leadership."
Simon Trudelle, NAGRA’s director of product marketing, said: “North American pay-TV operators are starting to communicate an upgraded version of their value proposition to consumers as a response to the impact of digital giants. Providing a better user experience, launching new OTT services and leveraging the cloud Technology and data analysis, while working to reduce the impact of piracy on ecosystems ... These measures can maintain the leading position of senior operators, and the strength and pace of industrial change is calling for a new era of close collaboration with content and technology providers."
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Instruction Manual
1. Features
Clock display, 10 sets of adjustable timed power control, randomized power control, manual switch and optional DST setup.
2. First time charging
This timer contains a rechargeable battery. It is normal that the new/old model runs out of battery if it wasn`t being charged for a long period of time. In this case, the screen will not turn on.
To charge : simply plug the timer to a power outlet. The charging time should take at least 15 minutes.
If the screen doesn`t light up or displays garbled characters, simply reboot the system by pressing the [RESET" button.
3. Set clock
Hold [CLOCK" button and [WEEK" button to adjust week.
Hold [CLOCK" button and [HOUR" button to adjust hour.
Hold [CLOCK" button and [MINUTE" button to adjust minute.
Hold [CLOCK" button and [TIMER" button to select 12 hour/24 hour display.
Hold [CLOCK" button and [ON/AUTO/OFF" button to enable/disable DST (daylight-saving-time).
4. Set timer
Press [TIMER" button, select and set timer. Setting rotation : 1on, 1off, 2on, 2off, ...... , 10on, 10off.
Press [HOUR" button to set hour for timer.
Press [MIN" button to set minute for timer.
Press [WEEK" button to set weekday for timer. Multiple weekdays can be selected. ex: if selected [MO", the timer will only apply on every Monday; if selected [ MO, WE, FR", the timer will apply on every Monday, Wednesday and Friday.
Press [RES/RCL" button to cancel the selected on or off timer. The screen will show "-- -- : -- --" , the timer is canceled.
Press [RES/RCL" button again to reactivate the timer.
When timers are set, press [CLOCK" to quit timer setting and return to clock.
5. Random function
Press [RANDOM" button to activate random function, press again to cancel function.
System only runs random function when [AUTO" is on.
Random function will automatically start the timer from 2 to 32 minutes after the setting.
ex : if timer 1on was set to 19:30 with the random function on, the timer will activate randomly between 19:33 to 20:03.
if timer 1off was set to 23:00 with the random function on, the timer will activate randomly between 23:02 to 23:32.
To avoid overlapping, make sure to leave a minimum of 31 minutes gap between different sets of timer.
6. Manual control
Displayed features:
ON : socket turns on.
OFF : socket turns off.
AUTO : socket turns on/off automatically via timer.
Manual ON setting
Press [ON/AUTO/OFF" button to switch from [AUTO" to [ON".
This mode allows socket of the device to power up. Power indicator will light up.
Manual OFF setting
Press [ON/AUTO/OFF" button to switch from [AUTO" to [OFF".
This mode turns socket of the device off. Power indicators will turn off.
7. Electrical parameters
Operating voltage : 230VAC
Battery : NiMh 1.2V
Power consumption : < 0.9W
Response time : 1 minute
Power output : 230VAC/16A/3680W
Q&A
Q: Why won`t my timer turn on?
A: It`s out of battery, you can charge the timer by plugging onto any power outlet. Charge the device for at least 15 minutes. Then press [RESET " button to reset the device.
Q: Can I set seconds of the timer?
A: No, the smallest time unit is minute.
Q: Does my timer keeps old settings without being plugged onto a power outlet?
A: Yes, the timer has an internal battery, it allows the timer to save settings without a power outlet.
Q: Is the battery rechargeable?
A: Yes, the battery is rechargeable. We recommend to charge it for 4 hours so the battery is fully charged.
Q: Does the timer needs internet connection?
A: The timer does not need internet.
Q: Does the screen have back light function?
A: It doesn`t support back light.
Digital Timer Socket, Timing Switch Socket, Electronic Timer Socket, Timer Socket
NINGBO COWELL ELECTRONICS & TECHNOLOGY CO., LTD , https://www.cowellsockets.com