Among them, Aaron Gordon of the Orlando Magic and the drones he brought have definitely become the focus of attention. With the help of a small drone developed by Intel, he completed a very cool dunk, perfectly demonstrating what is called man-machine integration.
For a long time, innovative technologies have played a vital role in sporting events, helping major sports organizations attract audiences and strengthen the interaction between players and fans.
This time, Gordon used drones to assist in dunking in the game. He adopted the advice of his mother (who used to work for Intel). Although unfortunately, he eventually failed to win the title, but definitely for Intel's drones to play advertising.
In fact, before this dunk drone, Intel has already launched many sports technology products. And recently, it has also set up a brand new sports department dedicated to the development of innovative projects.
For fans watching games at home, Intel’s most amazing technology is 360-degree instant playback of 360 Replays. This technology can capture every action of the players on the field, presenting a 3D immersive viewing mode, allowing the audience to more clearly see the exciting moments of the players.
Intel also previously acquired a virtual reality real-time streaming media company called Voke VR to expand its sports technology division. Prior to being acquired by Intel in November last year, the company completed a total of 125 million U.S. dollars in financing, of which the best-known investor was the NBA Sacramento Kings.
Voke's main business is to introduce sports events on its own platform. The number is relatively high for the NFL. The exclusive virtual reality broadcast right of NBA games belongs to another live platform NextVR.
NextVR does not simply broadcast sports events and concerts. In the past few years, it has created a powerful virtual reality live broadcast platform that can support large-scale events such as the NBA All-Star Game.
In 2015, NextVR broadcast Manchester United's game. Since then, it has begun to expand the business scope of virtual reality and improve the quality of the events being broadcast. Last year, it completed a $80 million Series B round of financing. Investors included Time Warner Investments, an investment firm owned by Time Warner.
In short, in the future, the NBA will increasingly pay attention to and support emerging technologies. Just a week before the start of the All-Star Game, the NBA held its 18th summit. At the conference, Snap, Instagram, YouTube, Twitter and other Silicon Valley officials discussed the view of the technology industry on the status quo of sports and entertainment development, and made predictions and prospects for this future prospect.
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