The chief creative officer of DMI, Magnus Jern, first made a statement: VR has subverted real estate, not just as simple as you think.
Real estate is the largest single investment in our lives. We spend an average of 20 hours a day working in various buildings, sleeping and gathering with friends and family. So when investing in real estate, we are always very cautious. Technological innovation can make the investment process more simplified, especially virtual reality (VR) technology, which brings great opportunities to the real estate industry. According to the Real Estate Alliance 2016 report, the total real estate value in the UK is around 6.5 trillion Euros. If civil engineering is added, the value is even greater. Real estate is the largest contributor to UK GDP.
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In industries as large as real estate, responses to changes are often slow. However, as VR has changed the interactive dynamics of space, the real estate market has undergone rapid changes. For real estate developers, VR simply can't be better. The most common complaints heard by real estate agents are "This looks completely different from the pictures!" Whether you are an intermediary or a client, you must be very annoying to see the house. When you as a buyer, in order to look at the house and put down your work, race against the clock in the race, the result is a disappointment. Sometimes the agency is late, or the house is in a mess, or can't even find the key. Intermediaries also do not do well. They have encountered buyers of all kinds. Some customers need to look at 10 rooms to determine the style of bathroom tiles, which is definitely enough for you. Similar factors have increased the uncertainty of real estate transactions and caused relative reductions in intermediary income.
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However, with the development of VR, these problems that once caused anxiety for real estate developers have turned into a challenge for technology developers. Virtual reality solves the problems of keys not found, messy rooms, and congestion on the house. In the virtual world, after an open room is visited by thousands of people, it can still be kept clean and tidy, and it can meet the needs of thousands of viewings of Virgo buyers at any time. For real estate developers, VR can't be better. Usually, in the process of commercial real estate development, it is almost impossible for a customer to see how the loose cables and dirty concrete boards have been transformed. However, the VR system can show every stage of the construction to the customer. It is simply a surveillance camera 24 hours a day.
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After the building is completed, the buyer can compare the physical housing with the design drawing, thus eliminating doubts and concerns about the quality of the house. Moreover, such inspections do not need to be on site, and the buyers can complete them at an intermediary company or at home. Even the flow of people in buildings can be simulated according to customer requirements. In addition, during construction, VR allows customers to view and change the details of the house and try different house layouts. Perhaps the design of a certain suite has caused the lack of lighting, but the sunrise seen through the attic bedroom window makes you fall in love with a new home in the future. Customers can also decorate their new home with virtual furniture, just like the AR system currently used by IKEA. Coupled with soft-packed houses, customers can experience a future life in advance. There are many factors to be considered in real estate VR applications. However, the subversive impact of VR on real estate can not be blindly optimistic about these advances, but also consider other factors. As the level of automation in the industry increases, real estate agencies will be the first unemployed. VR is a big factor because it allows the landlord to let customers directly see the home. It seems that real estate companies will benefit more than their employees, but optimistic employees contend that they can show buyers more properties at the meeting, directly affecting the buyer and improving their performance. In addition, the use of VR in the real estate industry also requires consideration of production costs, consumer acceptance of VR devices, and differences in content quality caused by different VR devices and mobile phones.
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Taking production costs as an example, new properties can produce high-quality VR content based on existing 3D models and floor plans, costing between 20,000 pounds and 100,000 pounds. On the other hand, for completed properties, there is not necessarily a 3D model, which requires at least 5,000 pounds of professional stereo VR cameras to capture premium VR content. In terms of quality, movement and interaction in the VR experience, according to Strategy Analytics, as the price declines, the VR headline household penetration rate will grow to 10% by the end of 2017, of which ten out of ten are mobile. VR, but using a mobile VR experience is second only to PC-side VR devices. VR is in the realm of real estate, which is unprecedented. The use of new technologies by commercial real estate companies is usually slow. They usually act when someone tries to break the rules of the industry. However, the special technology of VR is different, and all participants have obvious benefits and economic returns. 360° photography is the predecessor of VR and has been used by real estate for several years. Therefore, real estate transition to VR will be smoother than other digital transformation plans. The real estate industry has had many years of development experience to adapt to changes and has the ability to cope with high levels of industry disruption. About the author: Magnus Jern, Chief Creative Officer, DMI. At the age of 12, he started programming and he always dreamed of becoming the CEO of a large technology company. During his career in computer engineering at Lund University in Sweden, Magnus became one of the first network agents. In 2007, he founded the first developer program in Europe, Golden Gekko. The current DMI chief creative officer. Compilation: Xiao Qiao solemnly declares that: The entire contents of the website are all copyrighted works or copyrighted works that are legally protected by the law. Without the written permission of this site, no unit or individual may reprint, excerpt or use any other form of unauthorized use, the offender shall be investigated, hereby declare! If you need to reprint, please contact us: [Heixvr]
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