From supporting 360-degree panoramic video in 2015 to launching virtual reality (VR) live broadcasting in 2016, YouTub is now vigorously enriching the social experience of virtual reality applications. During this year's Google I/O developer conference, Youtube announced that users can watch VR videos through virtual reality applications. The goal of YouTube is to create a quality experience where viewers can invite their friends to watch and discuss cinematic video simultaneously. At the bottom of the VR application interface, viewers can see which friends have entered their “rooms†and these friends will appear with a dynamic cartoon avatar. Not long ago, YouTube has released a video sample with this feature, which is the story of the legendary band Gorillaz.
While Silicon Valley giants are immersed in VR, they must also reverse the notion that VR makes people more lonely. Just like social networks and computer games, we have listened to many experts who have shown that virtual reality is a more lonely experience and will lead to the isolation of society as a whole. But now, it seems that from the couple's "marriage" in the game ten years ago to the fact that today's young people do not understand the concept of borders because they have friends from all over the world, the word alone may not stop the popularity of VR social networking.
Not long ago, Facebook announced Facebook Spaces, the social platform for Oculus. In Facebook Spaces, users can watch movies or draw together in virtual space. When using a card application, virtual reality will undoubtedly provide a social experience, but this experience provided by YouTube and Facebook can seriously affect the number of fans of popular characters on YouTube, and greatly reduce the popularity of VR content, which means YouTube. To give up your own important weight. Now, YouTube is eager to develop VR social networking. The reason is that language is an important way for human communication, not typing. With the help of Google Translate, the threshold for communication between people in various countries is getting lower and lower.
Today, VR social networking has become the “cusp†for many giants to compete, and various applications are still similar. For example, Youtube virtual reality applications and Facebook Spaces are a bit like Oculus Rooms, that is, users can hang out or chat in the virtual space through the virtual reality device Gear VR. In addition, Linden Lab displayed a 360-degree video platform in the Sansar project's virtual world. In general, VR social networks make it possible for people to watch videos together, but Google's common viewing experience has some differences. In the environment provided by Google, you are communicating with friends in the center of a 360-degree video, not sitting in a virtual living room together. We also need to wait to get a detailed understanding of the intimacy that Youtube VR apps provide, but according to YouTube’s vice president of content, YouTube is inviting the most popular authors on its website to create VR content to increase its influence. Social networking has always been considered as the basis of UGC content. YouTube's expansion of this feature may be able to quickly drive the content consumer market. Its new features will be launched this year. (Lu Yang)
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