Those who have confidence in wearables believe that the wide range of accessories from wristbands to glasses will transform the way we use other devices, which will add new features and add new features to smartphones via Bluetooth and companion apps. Its convenience. But how much do consumers really rely on wearables? What kind of segment will it rise in the first place?
Jawbone, a US wearable technology and audio device developer, has acquired BodyMedia, another wearable healthcare electronics company. The latter has more than 80 patents, mainly in the field of multi-sensor technology. Its main products include Body Media FIT, an armband-type health device that can be used to estimate the user's calories and sleep quality by simply wearing it on the arm, and applying the data to health management and weight loss in the form of tables and charts. The acquisition has allowed acquisitions in the wearables to reach billions of dollars.
This billion-dollar acquisition in the health care segment of wearable devices has already hinted at something. The most attractive aspect of wearable devices so far is that their close-to-body fit can be used to measure people's signs. They measure people's exercise, sleep quality, and how many steps they take each day, providing the features that consumers want, including fitness enthusiasts, dieters, and the elderly.
This article is compiled from a BI Intelligence report, hoping to see some real-world conclusions based on data and product analysis, rather than the media only advocating from the direction. Need to be reminded: the forecast of this report is mainly based on the US market, while in China, the heat will definitely be greatly reduced.
Let's first look at a table:
As can be seen from the above figure, consumers generally still have low awareness of wearable devices. They believe that experts' predictions about their future markets are not a blow to the sky or a wait-and-see suspicion.
We hope that the following report will help you get a clue from a mess.
-- Consumers accept different levels of wearable devices. Smart bracelets for exercise and health monitoring have been widely accepted by consumers.
-- Although technology media and fundraising platforms are keen on products such as the "Pebble" smart watch, it is hard to say whether mainstream consumers will like a watch that can be connected to the Internet.
-- Google Glass and other eye devices are still the first step in an ambitious plan, albeit with great advertising value in gaming and photography.
Growth problem: Overrated?
Let's first look at the growth forecast for the wearable device market, which includes all smart watches, wristbands, clip-on recorders, and more professional smart clothing, and various smart adhesive devices (such as file transmitters).
The first thing that needs to be explained is the prediction of the size of the global market and the prediction of the growth rate of the market. The above picture shows some predictions from different sources. Our own prediction curve is dark blue – it can be seen that it is relatively conservative.
In the research report of IMS, it is confident that the market for wearable devices will grow from 14 million units per year in 2011 to 171 million units per year in 2016. The IMS forecast was released in September 2012, when the media was not filled with news about new wearable devices being developed.
But since then, the rumors about Apple's iWatch "love to see" have begun to emerge, and rumors about the development of such products by Google, Microsoft, and Intel are also proliferating; at the same time, Samsung announced that it will launch a A smart watch with motion record tracking for the Galaxy S4.
In the ABI forecast closer to today, the market for predicting wearable devices will reach 485 million units per year by 2018. Given the uncertainty in the smart watch and eyewear market, we think this forecast is too high.
Our own forecast is between the ABI and IMS forecasts. We believe that smart watch products will not be popular with consumers, but fitness wristbands and pocket sports recorders that can be imported into the pocket will find great business opportunities in the medical niche market. We predict that the market will reach 100 million units per year in 2014 and reach 300 million units in five years.
The average price of wearable devices is $42 per unit, and the range of products ranges from cheap clip-on devices to expensive professional medical equipment, which means sales will reach $12 billion per year by 2018 (see below). Figure).
Given the high degree of uncertainty in the future direction of wearable devices, all forecasts are compromised with a compromise.
But one thing is certain: all of our forecasters need to be aware that Apple sold 138.5 million iPhones worldwide in 2012, meaning that all wearables are the fastest to sell before 2015. Exceeds the current annual sales of the iPhone.
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