The electrical age brought electricity to people. Edison invented direct current. It is necessary to build a transmission device within a short distance to ensure the transmission of electricity. According to Edison’s assumption, the earth will be full of power transmission devices, but soon There is an alternating current, so electricity is everywhere now, but it is invisible, unless there is a power outage, we simply can't feel it.
So what about the Internet, what does it bring to us? What the Internet brings to us is data. And the Internet must be invisible in the end. When we are still thinking about online and offline, it just shows that we are still in the initial stage of the Internet. Only when we stop mentioning the Internet, but when it is everywhere, That is, when all people and all objects are on the line, we can say that it is truly entering the Internet age.
In the electrical age, the important resource is electricity. In the Internet age, the most important asset is data.
Before that, we also had data. This data was originally paper. We will fill in the work log and customer file on the printed form. Later, after the computer became popular, we gradually digitized the paper data, that is, we will be in the computer. Complete and store this information on it. The data at this time is all isolated, they are only used for me, no sharing, more value of the data is saved.
What we call the future of retail innovation is data, not the data, because the data is dead and lifeless. The future of retail data is online data, because online is valuable.
For example, a fashion magazine, which conveys a lot of information, but he can not produce data value. If you are an e-magazine now, you can download it to your mobile phone to see it. If he doesn't have online functions, there is no data value.
But if every click you make is recorded and uploaded to the server, it will start to generate valuable data. At this time, if the mall can collect or get this data, and can compare this data with your personal information. Match, I can accurately identify who you are? What is your preference?
If I further match this data with your payment information in the mall, bank cards and payment information for various payment instruments, I will be able to accurately understand all of your hobbies, spending habits and consumer preferences.
When my data matches the information collected by all the cameras and the GPS positioning information, then you are a transparent person here, and I will basically know everything you do every day.
This is big data. This is where the value of the data lies. This is the direction of our commercial data.
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