According to WitsView, a research division of TrendForce, the market for tablet PCs in the second half of 2011 was not calm. Most brands sold poorly in the third quarter. In the fourth quarter, Apple also lowered its forecast for sales. The entire tablet PC industry has entered the winter.
In the face of the market that is not as expected, the touch module factory carefully examines the cost structure. After all, the level of cost directly affects the competitiveness of the profit and offer. According to WitsView's survey, the decline in the composition of the tablet touch-control module in the fourth quarter was 4 to 5%, with the control IC falling the most.
Qiu Yubin, a WitsView research associate, said that recently, the leading manufacturers of US control ICs have not only successfully launched single-chip products, but also their pricing strategies have become more positive. They have directly reflected the integration advantages by more than 20%. Inevitably, the existing price incentives have been diluted, and other manufacturers have also been forced to follow suit, resulting in an overall decline in the prices of control ICs. Although the price of control ICs falls sharply depending on the circumstances of the case, the overall average fall falls to a level of 8 to 10%.
In addition to the touch ICs, the price of sensors and surface materials such as the surface glass continues to fall. In terms of glass sensors, due to market orders concentrated in the hands of leading manufacturers such as Yuhong and Shenghua, the supply of other suppliers was low. In addition, there is still the ranks of new manufacturers gradually putting into production. Under the premise of oversupply of the market, the prices of sensors are fiercely competitive, falling by 4 to 5% during the quarter.
In the face of the market that is not as expected, the touch module factory carefully examines the cost structure. After all, the level of cost directly affects the competitiveness of the profit and offer. According to WitsView's survey, the decline in the composition of the tablet touch-control module in the fourth quarter was 4 to 5%, with the control IC falling the most.
Qiu Yubin, a WitsView research associate, said that recently, the leading manufacturers of US control ICs have not only successfully launched single-chip products, but also their pricing strategies have become more positive. They have directly reflected the integration advantages by more than 20%. Inevitably, the existing price incentives have been diluted, and other manufacturers have also been forced to follow suit, resulting in an overall decline in the prices of control ICs. Although the price of control ICs falls sharply depending on the circumstances of the case, the overall average fall falls to a level of 8 to 10%.
In addition to the touch ICs, the price of sensors and surface materials such as the surface glass continues to fall. In terms of glass sensors, due to market orders concentrated in the hands of leading manufacturers such as Yuhong and Shenghua, the supply of other suppliers was low. In addition, there is still the ranks of new manufacturers gradually putting into production. Under the premise of oversupply of the market, the prices of sensors are fiercely competitive, falling by 4 to 5% during the quarter.
4.2Mm Ribbon Connector,Strip Connectors,Strip Terminal,Strip Connector
YUEQING WEIMAI ELECTRONICS CO.,LTD , https://www.weimaicarconn.com