Home Appliances Going to the Countryside Divergments

The policy of home appliances going to the countryside has brought tremendous impetus to the domestic appliance market and the rural market, and has also drastically accelerated the process of household electrical appliances in rural areas. It enables the people to enjoy the pleasure of home appliances without spending too much money. However, the policy on home appliances to the countryside will end at the end of January next year, after which farmers will no longer be able to enjoy the subsidy if they purchase related home appliances. The home appliance market will also shrink. However, sources in the industry said that a new round of home appliance stimulus policies is likely to introduce "relay" and continue to stimulate demand for home appliances.

Affected by this expectation, home appliance stocks have generally risen since the day before yesterday. However, the reporter learned from the interview that, in fact, the current industry’s policy on household appliances going to the countryside continues to have large differences, and there is no conclusive decision to introduce a new policy in the near future.

It is reported that most home appliance companies do not agree to continue this policy. According to insiders in the home appliance industry, as early as mid-September, the Ministry of Industry and Information Technology had held talks on whether or not to continue convening some home appliance companies and industry associations after the expiration of the policy. However, there was a big disagreement at the meeting, and a few manufacturers supported the continuation. Most manufacturers did not. Yes.

Liu Heqing, an industry veteran who had actively promoted home appliances to the countryside in 2007, was also clearly opposed to the introduction of a new appliance stimulus policy yesterday. “The “sunshine and rain” policy enjoyed by the household appliance industry has been enough for several years. Although these policies have allowed China’s home appliance industry to weather risks such as the financial crisis, it has also made this industry, which once had the most competitive market, suffer from Policy dependency '.” He Heqing explained that although various home appliance subsidy policies played a role in stimulating market demand, they did not solve the deep-seated problems in the Chinese home appliance industry. For example, many consumers who want to buy electricity after the boycott feels that they have no choice after answering Japanese goods shows that there is still a big gap between China's home appliance industry and foreign counterparts. To solve this problem requires the industry's full competition and survival of the fittest. And these are not subsidy policies that can be solved, and may even be counterproductive.

From the statistical data, as of the end of August this year, the country has sold 269 million units of home appliances to the countryside, achieving sales of 644.2 billion yuan.