NVC, which has just recovered from the shareholder's internal struggle, will vigorously develop e-commerce channels and expand the home lighting market.
"Last year, we have 700 million e-commerce sales, and we expect to do more than 10 billion this year." On June 12, Pan Zhihui, general manager of NVC Lighting E-Commerce, told the author.
On the same day, NVC Lighting E-commerce Company launched the new products of the series of stepless dimming ceiling lamps, Bluetooth smart music lights, technology mirror mirror headlights, “Giant†LED lights, bulbs, dream lights, etc. on the Tmall platform. LED light source, LED ceiling light and many other fields.
Since the internal disputes occurred in 2014, NVC's performance has been hit hard. The net profit of the year dropped by 244.62% year-on-year, and the final loss was 354 million yuan. Even the distribution system that has always been regarded as the core of NVC's business has been hit. Last year, NVC further promoted the "commercial + home" dual-line strategy, and established an e-commerce company at the beginning of the year to increase the layout of the home lighting business.
“The home business has huge room for growth. The home business and business photo business should be driven by two-wheel drive.†Wang Donglei, chairman of Dehao Runda and chairman of NVC Lighting, judged that although the current lighting industry demand is weak, the next five years LED lighting products are still in a period of rapid growth.
According to the latest NVC report, after one year of adjustment, the company's revenue last year was 3.85 billion yuan, a year-on-year increase of 10.8%, of which LED lighting products revenue was 2.22 billion yuan, an increase of 81%. "Now many of our customers are going to the Internet, so we have to go to the Internet to find them." Wang Donglei said.
Pan Zhihui told the author that home lighting consumption is gradually shifting to e-commerce. At present, NVC has already entered the e-commerce platform such as Tmall, Jingdong and Vipshop. At the same time, the products and pricing of online and offline channels will be differentiated. Reduce the impact of developing e-commerce on offline channels.
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