After May 29th, Letai, the first large LeTV store in Yantai, officially landed in Yanweiqing area, LeTV held a large Shandong media tasting in Jinan on June 7th. Dozens of media gathered together to experience the power of ecology. Let big screen interconnection and game ecology enter the hearts of people.
In mid-June, apart from the hot temperatures, the music promotion in 618 was also in full swing. LeTV first held a media communication meeting on May 24, officially announced this year's 6.18 music as a whole ecological activity program, for the feast kicked off.
It is reported that LeTV has already started the Eco 618 campaign at the full access roads of LeMall music store, third-party shopping mall (JD.com, Tmall) official flagship store and LePar experience store. LeTV, who has always been generous, has once again initiated the "Eco-618, buy members to send hardware" activities. May 4th "Play the Big" conference has just unveiled the "Super Series 4" products have also joined them, can be described as unprecedented! LeTV Vice President of Sales and Vice President of sales and management of LePar, District Wensheng, said, "This year 6.18, the total sales target of the LeSports Ecological Total Pathway is 3 billion yuan!"
LeTV's vice president of sales and LePar sales management vice president District Wensheng
According to reports, the goal has just been set, and the first battle has been well-opened. It has been reported with success. From June 1st to June 6th, LeTV’s total sales volume exceeded RMB 1.41 billion, Super TV sales reached 172,000 units, and super-mobile sales reached 617,500 units. Jingdong, Tmall platform LeTV super TV sales and sales ranked first, taking the top six sales of Jingdong. In this regard, the first wave of "Assault" performed by LeTV was a success, and it is expected that after the "2015 Double 11 Championship", it will have a superb online sales laurel.
The biggest difference between LeSco O2O and the traditional O2O model is that it integrates online and offline, and integrates the advantages of the online LeTV Mall and LePar, which is distributed across China, from the ecosystem level. This creates a chemical reaction. It is understood that as the core line downloader of the LeSco O2O system, as of the end of May, more than 5,500 LePar stores have been registered, registered, and approved. This year LeTV's target is 10,000. LePar will cover 95% of the administrative areas above the county level, 30% of the economically developed townships, and manage the unified mode through regionally divided regions. Among them, it is worth mentioning that Shandong was formally separated this year and was promoted to the 11th region. As we all know, Shandong is one of the provinces with the largest total economic output in China, and it is also a major traditional home appliance business. The competition is extremely fierce. As an important strategic market for LeTV, the independent operation of Shandong Region will be used as the official layout of Leshi Eco in Shandong and surrounding areas. The first step indicates that LeEco will reach out to fans and users in the Qilu region, bring them a unique Internet ecosystem, bring more quality products, premium content and quality services at a more specific price ratio, while leveraging the innovative LePar system. , Bringing customers new business models and business opportunities.
Letv create technological innovation and eco-innovation to create more ultimate experiences and new values ​​for users, create high-quality eco-lives for fans, and build 7 ecosystems, including internet and cloud ecology, content ecology, large-screen ecology, and mobile phone ecosystem. Sports ecology, automobile ecology and the future Internet finance ecology. At present, Letv Ecology has achieved initial success in the global scope. Super TV has exceeded 5 million units in 2015 and will exceed 11 million units in 2016. LeTV Super Mobile has sold 10 million units since it was put on sale in May last year, and the 2016 target has been exceeded. 15 million units; in terms of automotive ecology, LeTV will use its easy-to-use vehicles, super cars, and zero-paid music to build its own ecological closed-loop of the automobile; in terms of sports ecology, it won the exclusive copyright of Super League and Le Sports will complete 8 billion B rounds. Financing, valuation reached 21.5 billion. Imagine Leping’s rapid development, which has already formed a wide range of influences in Shandong and even the whole country. However, this large-scale media tasting session in Shandong Province is undoubtedly the embodiment of LeTV’s ecological counter-incentive and expanded influence.
Those who are familiar with Letv's ecological core will clearly understand that the “Buying Members to Send Hardware†campaign promoted by the eco-618 LeTV has taken measures to promote win-win cooperation and ecological countermeasures through on-line and heavy-armed actions and targeted offline raids. The new O2O ecological concept is planned ahead of schedule. However, RMB 3 billion is just a goal for LeTV in the short term. It provides the ultimate online and offline user experience, and captures the user's living room and mobile portal traffic bonus. It is the strategic intention of LeTV.
In mid-June, apart from the hot temperatures, the music promotion in 618 was also in full swing. LeTV first held a media communication meeting on May 24, officially announced this year's 6.18 music as a whole ecological activity program, for the feast kicked off.
It is reported that LeTV has already started the Eco 618 campaign at the full access roads of LeMall music store, third-party shopping mall (JD.com, Tmall) official flagship store and LePar experience store. LeTV, who has always been generous, has once again initiated the "Eco-618, buy members to send hardware" activities. May 4th "Play the Big" conference has just unveiled the "Super Series 4" products have also joined them, can be described as unprecedented! LeTV Vice President of Sales and Vice President of sales and management of LePar, District Wensheng, said, "This year 6.18, the total sales target of the LeSports Ecological Total Pathway is 3 billion yuan!"
According to reports, the goal has just been set, and the first battle has been well-opened. It has been reported with success. From June 1st to June 6th, LeTV’s total sales volume exceeded RMB 1.41 billion, Super TV sales reached 172,000 units, and super-mobile sales reached 617,500 units. Jingdong, Tmall platform LeTV super TV sales and sales ranked first, taking the top six sales of Jingdong. In this regard, the first wave of "Assault" performed by LeTV was a success, and it is expected that after the "2015 Double 11 Championship", it will have a superb online sales laurel.
The biggest difference between LeSco O2O and the traditional O2O model is that it integrates online and offline, and integrates the advantages of the online LeTV Mall and LePar, which is distributed across China, from the ecosystem level. This creates a chemical reaction. It is understood that as the core line downloader of the LeSco O2O system, as of the end of May, more than 5,500 LePar stores have been registered, registered, and approved. This year LeTV's target is 10,000. LePar will cover 95% of the administrative areas above the county level, 30% of the economically developed townships, and manage the unified mode through regionally divided regions. Among them, it is worth mentioning that Shandong was formally separated this year and was promoted to the 11th region. As we all know, Shandong is one of the provinces with the largest total economic output in China, and it is also a major traditional home appliance business. The competition is extremely fierce. As an important strategic market for LeTV, the independent operation of Shandong Region will be used as the official layout of Leshi Eco in Shandong and surrounding areas. The first step indicates that LeEco will reach out to fans and users in the Qilu region, bring them a unique Internet ecosystem, bring more quality products, premium content and quality services at a more specific price ratio, while leveraging the innovative LePar system. , Bringing customers new business models and business opportunities.
Letv create technological innovation and eco-innovation to create more ultimate experiences and new values ​​for users, create high-quality eco-lives for fans, and build 7 ecosystems, including internet and cloud ecology, content ecology, large-screen ecology, and mobile phone ecosystem. Sports ecology, automobile ecology and the future Internet finance ecology. At present, Letv Ecology has achieved initial success in the global scope. Super TV has exceeded 5 million units in 2015 and will exceed 11 million units in 2016. LeTV Super Mobile has sold 10 million units since it was put on sale in May last year, and the 2016 target has been exceeded. 15 million units; in terms of automotive ecology, LeTV will use its easy-to-use vehicles, super cars, and zero-paid music to build its own ecological closed-loop of the automobile; in terms of sports ecology, it won the exclusive copyright of Super League and Le Sports will complete 8 billion B rounds. Financing, valuation reached 21.5 billion. Imagine Leping’s rapid development, which has already formed a wide range of influences in Shandong and even the whole country. However, this large-scale media tasting session in Shandong Province is undoubtedly the embodiment of LeTV’s ecological counter-incentive and expanded influence.
Those who are familiar with Letv's ecological core will clearly understand that the “Buying Members to Send Hardware†campaign promoted by the eco-618 LeTV has taken measures to promote win-win cooperation and ecological countermeasures through on-line and heavy-armed actions and targeted offline raids. The new O2O ecological concept is planned ahead of schedule. However, RMB 3 billion is just a goal for LeTV in the short term. It provides the ultimate online and offline user experience, and captures the user's living room and mobile portal traffic bonus. It is the strategic intention of LeTV.
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