In the report on the work of the two governments this year, the Chinese government for the first time incorporated "Internet +" into the top-level design of the national economy. This is of great significance not only for the Internet industry, but also for the innovation and development of the entire electronic information industry. Taking home appliances as an example, in the recent past, traditional TV giants have actively shot and launched new smart TV products with distinctive features to allow themselves to stand above the “Internet+â€.
In April alone, there were several smart TVs that were injected with more Internet elements. For example, Hisense introduced the industry's first ULED ultra-high-definition curved TV that can cure cervical spondylosis. The curved TV is equipped with UCD's ultra-high-definition technology independently researched and developed by the company. Its screen contrast, sharpness, and color performance are all improved. TCL released the new H8800 series of TV+QD surface TVs and the new TV E6800 of TV+True Color series at the 2015 Spring New Product Launch Conference, and announced the in-depth cooperation with Tencent and other content providers in video and games to jointly create a win-win result. . And the 35-year-old Konka will join hands with Suning Tesco and Youku to release "Youku TV 4K Dream Edition 330U" with the "hardware + content + channel" attitude, and realize the smart push of the program, so that the future of smart TV will become a great achievement. Look at the head."
In addition to the technical highlights of the new product itself, we are even more pleasantly surprised to see that almost all domestic giants are promoting an open ecosystem effect. Indeed, the essence of excellent products is people-oriented. The smart TV, as an important entry point for smart homes, is gradually shifting from the information receiving port to the service connection port. During the entire process of transformation, more forces need to be integrated to provide sufficient space and possibilities for the ecological construction of smart TVs.
Like the world's first mobile Internet TV Changhong CHiQ second generation product, it is hoped to define the home entertainment ecosystem from the core, and Changhong will use the cloud, mobile terminal, TV terminal, and human to create a four-in-one layout, and join hands with other resources to realize “liveâ€. Custom play "," "mobile synchronous play", "big screen speed play." Haier Ali II generation TV is using the latest version of YunOSforTV system, equipped with Ali family digital entertainment service platform to build "film + music + games + education + shopping" The Family Entertainment Alliance creates Haier U+ smart living platform and smart ecological circle.The Skyworth GLED Air G7200 is a product created by the “backbone†and equipped with the domestic first SOC chip with independent intellectual property rights, will be built into a family living room entertainment center. .
It can be said that the home appliance industry has never lacked a concept, and even more so for television. Whether it is the previous tablet, high-definition, or the current 4K, large screen, there are suspicions that the squandering of flowers is becoming more and more attractive. However, it is undeniable that the massive domestic market is a fertile field for the cultivation of excellent home appliance companies. The smart TV under the ecosystem structure is more in line with the definition of the platform. It can even be considered that the current transition of smart TVs from a single product to the future platform is a model representative of the value creation space of the TV manufacturing industry, reflecting the self-confidence beauty and mature beauty of national brands in the market competition.
Beginning to dare, go to no me. Internet + undoubtedly brings about comprehensive promotion of home appliance giants' smart TV products. Chinese home appliance companies with an open mind will be able to assess the situation, seize the opportunity, and make smart TV the ultimate, becoming another masterpiece of China's wisdom.
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