3D TV accepted the market's first review during this May 1st Golden Week. According to the salesperson of the merchants, the sales volume of the 3D TVs that have been launched during the May 1 period is generally small, and Samsung is relatively better. LED TV is the main sales force. According to data from Guangzhou Gome, sales of Wuyi LED increased by 60% year-on-year, accounting for about 35% of color TV sales.
The reporter learned in Suning, Gome and other appliance stores that most TV manufacturers still use LED as the highlight of the sales during May Day. Only a few manufacturers such as Samsung, Hisense and Konka have launched their own 3D TVs.
Manufacturers carefully test the water
According to the relevant person in charge of Guangzhou Gome, during the May 1st period, in the Gome store, the joint venture brand was only Samsung, and the domestic brands included Hisense and Konka.
Among the foreign brands, Samsung launched two 3D TVs, the price of 55 inches is about 25,000 yuan, and the price of 46 inches is about 18,000 yuan, which is the hot spot of the May 1 holiday; LG also shows the large 3D TV, the price Nearly 200,000. Among the domestic brands, Shen Jian, the brand director of Skyworth Group, said that Skyworth has only launched into the market in small quantities, and has launched hundreds of units in Guangzhou, Beijing and Shanghai. In addition, Changhong Opel 3D Eye TV and Konka 3D TV have also been launched. Realize market sales. The above-mentioned person in charge of Guangzhou Gome said that it is expected that more brands such as Sony and Sharp will enter the market in the second half of the year.
Although the use of 3D glasses, discs and other promotional means, but the overall situation of 3D TV sales is not hot. According to the preliminary estimate of the manufacturer, the sales volume is about 4,000 units.
3D is difficult to hide LED edge
According to the store guides, the store did not carry out large-scale promotion of 3D TV. In addition to 3D glasses, Blu-ray DVD, and limited CDs, the promotion was not strong, and the focus was still on LED TV. Guangzhou Zhengjia Suning branch sales staff said that LED has been divided with the traditional LC D TV even replaced, the store in the May 1 period, LED sales have accounted for 40% of the share. The relevant person in charge of Guangzhou Gome also said that LED TV 51% increased by 60% year-on-year, accounting for about 35% of color TV sales. At the same time, all color TV manufacturers have made a big profit for the main sales models, and Changhong's LED TVs have the highest price drop of 50%.
Liu Haizhong, director of Changhong Enterprise Planning Department, said: "Chinese families now have about 400 million TVs. The popularization time is about the middle and late 1990s, and the next is the replacement period." Shen Jian told reporters that Skyworth LED this year. The sales target of TV is 3 million units, which is 50% higher than the original 2 million units.
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