Two years ago, it was not uncommon to sell 9 crystal tubes to earn 760,000 yuan. Now, selling 9 crystal tubes may only have a profit of 76 yuan. Since the end of last year, the once-profitable lighting industry has been indirectly affected by the country's macro-control policies and the adjustment of the real estate industry. More than 10,000 lighting companies across the country suddenly felt that business was difficult. "Now, enterprises only have the opportunity to make profits when they move. It is important to learn how to survive and develop in the austerity." Wu Changjiang, managing director of Guangdong Huizhou NVC Lighting Co., said that NVC was only used for 6 years. Time has developed into a private enterprise with domestic commercial lighting giants with 800 national specialty stores. And if all goes well, by September, NVC may become the first overseas listed company in China's lighting industry. Wu Changjiang told this reporter that NVC's board of directors and shareholders' meeting have passed the plan to acquire the listed company "OLAB" in NASDAQ, and the preliminary operation of the US capital market has been basically completed. It is now reported to the US Securities Regulatory Commission for a period of time. The 45-day listing hearing is expected to reach $50 million in the first phase of financing. This fund will help NVC complete the large acquisition of domestic lighting companies. The first opportunity Wu Changjiang summed up the reasons for the success of NVC in the past: First, the opportunity is good. When NVC enters the lighting industry, the lighting industry is still in the rising industry in China, growing at a rate of 20% every year. Second, the threshold Low, many companies can obtain higher profits only by OEM; the third is strategically oriented, and they have become the forerunners of big brand awareness in the industry. The first two reasons are the foundation, but only the third factor is the decisive factor for NVC to continue to maintain rapid growth in product sales in the context of industry tightening and cost increases. Wu Changjiang told reporters that the annual output value of the entire domestic lighting market has reached 10 billion yuan. It is estimated that by 2007, the household consumption of China's lighting industry will reach 40 billion yuan. However, such a huge market in 1999, there is no real brand in the country. Dou Linping, secretary-general of the China Lighting Association, said that due to the initial huge profits and continued boom in the lighting industry, the industry generally believed that consumers did not recognize the consumption of the brand. In fact, the lamps are also durable industrial products, which can provide more professional and more professional appliances. Quality brand service.
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