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At the top of the skyscraper, there is only a narrow and narrow channel and a deafening helicopter, as well as alien robots that invade Earth.

However, the "I"'s feet do not follow the command and dare not move forward. The sense of fear has dominated the "I."

Of course, the aliens have not invaded the earth. On the contrary, such scenes only occurred in the "Dive Hard" game in the Tokyo Adores VR theme park.

In December of last year, Tokyo's Adores VR theme park opened as a market trial to visitors. After nearly 12 months, it now attracts more than 9,000 players every month. Most people are still unable to experience VR technology at home, so on the weekend, taking into account the carrying capacity here, the VR theme park had to shut out some tourists. Places like this are not uncommon in Japan, and a whole new way of entertainment is being created at the All Japan VR theme park.

The initial stage of VR theme park

Remember the 2016? Manabu Ishii, president of Adores, asked. "That year was known as the first year of virtual reality and it was a year when it really caught the eye of the public."

In March 2016, Oculus launched the highly anticipated Oculus Rift CV1 headline, and HTC and Valve quickly responded with a HTC Vive one month later.

All of them are PC VR devices that look like ski goggles. Despite unsatisfactory sales, they still provide users with a high level of immersion experience, whether in movies, games or other experiences.

Rob Lister, chief development officer of IMAX, explained: “So far, VR head-mounted headroom still needs high costs. At the time, purchasing an Oculus Rift CV1 would require nearly 600 US dollars, but they did not have enough content support, and most users did not have enough. Space and high-performance computers."

Manabu Ishii believes that the solution to this situation is to spread the technology to the public. So he spent $8.7 million to build a 300 square meter VR theme park on the fourth floor of Shibuya Mall. The original slot machine and other arcade machines. The game console was replaced by six new VR games. Customers can play for 90 minutes only for $31.

“When it was first opened, most of the customers were all from the industry, but today, more and more people are coming to play. They are actually ordinary customers. In fact, this is still a dating site for couples.”

There are now 11 game projects that combine VR and reality ingeniously.

For example, "Solomon Flying Blanket" is a double magic carpet game that requires players to ride on the real carpet and travel through the mysterious virtual Arab world. It is reported that this is one of the most popular game items for the players. The flying carpet needs up to 176,000 US dollars. "The combination of VR head display and flying carpet is very clever, players can see each other in the game, sociality is one of the biggest highlights of this project." Ishii explained.

"Non-geek" players

In Shinjuku City, Japan’s veteran game giant Bandai Namago is also reimagining arcade games. Their VR Zone theme park was opened in July of this year. Kuniisa Yagishita, general manager of the VR department of Bandai said that their new arcade game facility was designed to attract “non-geeks” who rarely patronize arcade games.

The theme park's most unique place is the “central tree”, whose light and shadow effect attracts most female tourists. There are also a variety of female tourists posing on Instagram to take photos. Yagishita laughed and said: "Now Instagram may be more suitable for marketing than TV newspapers."

Like Adores, VR Zone is also a new attempt: Bandai Nanmeng built the 3500 square meter VR theme park in two years, during which time its goal is to attract 1 million visitors. Yagishita is not sure whether this goal can be achieved in the future, but Bandai plans to continue to roll out 20 VR theme parks in China in the future. Moreover, in August this year, it also opened a VR Zone in London. This shows that the theme park has received a good market response.

Of course, Bandai's success also benefits from its powerful and powerful classic IP. Just "Mario Kart VR" is enough to make VR Zone the headline of the world.

Through "Mario Land", players can traverse the world of Super Mario, drive karting and friends, and use tactile sensory gloves to pick up weapons such as hammers, bananas, and turtle shells.

Like the "Ghost in the Shell" will also be on the line before the end of the year, it is reported that the game can support up to eight players to play at the same time.

Technical Support

When it comes to technical support, both Adores and Bandai chose HTC Vive instead of Oculus.

Kent Bye, the host of this American VR podcast, explained: “The effect of HTC Vive is clearly better, because its tracking range is almost the size of the entire room, which also means that users can move in a wide range, and Oculus only has A camera is positioned, which means that the user must be confined to a small area, although it has the ability to allow the user to do something like stand up, but more often it is designed for 'sitting'.

Although in the VR Zone, most gaming facilities need to be seated, it seems that using the Oculus Rift is enough, but Yagishita does not agree with its business philosophy, "Obviously HTC Vive is better, and independent game developers are usually more Use Vive for development testing."

IMAX "end-to-end" market strategy

Now Japan may be at the forefront of the entire VR experience store industry, but at the other end of the globe, yet another strong competitiveness has announced its entry into this market.

In November last year, IMAX announced 50 million virtual reality funds and promised to create at least 25 interactive experiences in the next three years to help VR realize its potential.

Rob Lister, IMAX’s chief development officer, said: “At present, the industry is being plagued by the old problems of 'chicken and eggs', and there is not enough innovative content to prove that people’s investment in this technology is right.”

"To be honest, if any company has the ability to cooperate with large-scale intellectual property providers to break this deadlock, that company must be IMAX."

IMAX's ambition is to become the world leader in high-end virtual reality experience. To achieve this goal, it adopts the same 'end-to-end' marketing strategy as the movie. Therefore, it collaborated with Google to develop a $15 million VR camera, and teamed up with developer Starbreeze of the game "Payday2" to create a VR headset with an ultra-wide field of view, and helped Acer to design a dedicated VR camera. VR build super PC.

The last puzzle of the entire ecosystem of the IMAX project is the VR theme park.

In February of this year, the company opened an experience center in Los Angeles and provided VR experiences that include changing according to the movie "John Wick Chronicles" and climbing the Everest experience. Lister revealed that the experience center can reach a revenue of 15,000 U.S. dollars per week. By 2018, IMAX will set up 10 experience centers worldwide.

"One of the reasons that I think attracting people to these experience centers is that everything here is brand new. For example, the scale of space and VR devices and games are not easily mastered by everyone," said Lister.

Bye agrees with this view and says: "Comparing to creating game content, it is more important to be able to share experiences with friends in the VR environment. This will make players feel that they are really in another world."

Through virtual reality, you can fool your senses, stimulate the whole body, and experience multiple experiences that you have never experienced before. For example, when you stand on the roof of a skyscraper, everyone knows that it is fake, but you just can’t dare. Take that step.

This article is original by VR net, please indicate VR net and chain back.

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