Up to 686 million U.S. dollars in 4K TV explosion

There is no doubt that with the increasing demand of users for television, the traditional 1080P full HD can no longer meet the user's viewing needs. Not only at home, but also globally. Recently, NPD DisplaySearch released a set of data and conducted a special survey and analysis of the 4K television sales in the United States. According to the results, at present within the scope of the United States, the total sales of 4K TVs in 2014 will reach as much as 668 million U.S. dollars. The figure should not be overlooked. Let us take a closer look.



4K TV's attention has risen sharply

Compared to 2013, which was just in the past, sales of 4K TVs have increased about 9 times in the United States this year. In terms of price range, the average American consumer spends about 2400 U.S. dollars on 4K television, equivalent to about 14,378 yuan. From these figures, it can be seen that the price of 4K TVs sold in the United States is high compared to the price of domestic 4K TVs. In fact, the reason is very simple: after all, the national income of the United States is relatively high, so it is not surprising.

In terms of purchase size, according to statistics, there are currently about 70% of users, when purchasing the first 55-inch and 65-inch 4K ultra high-definition television. Compared to the purchase of a normal 1080P Full HD TV, it costs about US$450, equivalent to RMB 2,756. In terms of buying brands, besides 4K smart TVs such as Samsung, which is widely seen in the US market, the 4K smart TVs of the US domestic brand Vizio are also attracting attention at relatively affordable prices.