On November 12th, Youku Potato Group announced in Shanghai that it had reached a strategic cooperation with Xiaomi Company in terms of capital and business, aiming to promote a multi-screen cultural and entertainment ecosystem strategy. You Yong Tuo, Chairman and CEO of Youku Tudou Group, Co-Founder of Xiaomi, Wang Chuan, Vice President of Xiaomi Television, Chen Yu, Vice President of Content Investment and Content Operations, Zhu Xiangyang, Chief Content Officer of Youku Tudou, and Senior Vice President Li Jie jointly announced that the two sides will carry out in-depth cooperation in content and technology in the field of Internet video, jointly develop technologies such as mobile video playback. Xiaomi will invest in Youku Tudou and cooperate closely in homemade content and co-production, production and distribution.
As China’s number one web application and video platform, Youku Tudou’s homemade content already accounts for more than 10% of total traffic. There are a large number of fans including the goddess of the goddess and the self-made programs such as the "Monumental Image Festival", "the choice of youth" and the self-channel. Currently, Youku Tudou has more than 500 million unique visitors for multiple screens, and has more than 800 million daily playbacks. Youku has been ranked second in global Chinese applications for a long time.
Xiaomi is a leading mobile Internet company in China, with more than 85 million MIUI-enabled users. Rice flour loyalty and activity is extremely high. Sales of Xiaomi mobile phones and other hardware products continue to increase, and its market share has steadily expanded. In the third quarter of the past three quarters, international research institutions IDC, Strategy Analytics, and Canalis reported that the third quarter global smartphone market research report pointed out that China’s Xiaomi mobile phone shipments and market share have ranked third in the world. Second only to Samsung and Apple. Millet box and millet TV are also popular with users. At yesterday's Double 11 Days Cat Shopping Festival, Xiaomi TV won the first TV sales, the fastest sales volume was broken, and the total turnover of single product was the fastest. one.
The cooperation between the two parties will enable Youku Potato to provide strong support for Xiaomi's series of hardware products, enhance user stickiness, make smart terminals more competitive, enhance user experience, and promote fan economics. It is of great significance for the formation of a new ecology in the Internet video industry.
It is reported that Xiaomi will also purchase Youku potato shares from the open market. The two sides jointly funded the research and development of Internet application technologies. In the production of homemade content, joint production, distribution and film and television programs of Youku potatoes, the two parties announced the first cooperation contents at the conference. For Youku self-made reality show goddess goddess, potatoes large-scale brand activities "Tudou Image Festival", "youth choice" and so on.
You Yong Tuo, Chairman and CEO of Youku Tudou stated: “The strategic cooperation with Xiaomi is an important part of the Youku Tudou Open Ecosystem 'Co-plan.' In the era of mobile Internet, we will be working with various types of terminals in the multi-screen ecosystem. The plan is jointly launched by the content, the operator and the operator. Xiaomi’s success in fan economics is very much in line with the highly interactive and self-made content of goddess goddess. We will give full play to the advantages of our respective fields and strengthen the ecological vitality for rice flour. Make stars."
Xiaomi founder, chairman and CEO Lei Jun said that the cooperation with Youku Tudou is the first important project undertaken by Chen Hao, vice president of content investment and content operations. Lei Jun had previously announced that Xiaomi would increase its investment in content and invest $1 billion in the first phase.
Wang Chuan, co-founder and vice president of Xiaomi, said: “Youku’s achievements in self-control are obvious to all. There are many successful explorations on the Internet's self-made content. There is a large intersection between the audience and rice flour, and the cooperation between the two parties will surely advance. China's Internet industry has entered a new stage of development.
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