On November 6th, the “Big Self-made Big Data Impact - 2015 Youku Potato Media Promotion Conference†was launched in Guangzhou. More than 600 people including partners, media and industry experts attended the conference. You Yong Tuo Group Chairman and CEO Gu Yongsheng, President Liu Dele, Chief Content Officer Zhu Xiangyang, Chief Marketing Officer Dong Yawei, Youku Wei Ming, and Potato CEO Yang Weidong all attended the event, focusing on “big self-restraint big data impact†from strategy to strategy Ecological, content-to-marketing panorama shows Youku Tudou's 2015 "big" layout. The conference was hosted by Jiang Changjian, the host of the “Most Powerful Brain,†starring “The Actorsâ€, Hong Kong’s super-popular star Charmaine Sheung and Liang Lie-Wei came to the scene, causing the audience to burst into screaming and bursting with the atmosphere.
In 2014, Youku Tudou's multi-screen independent access users and mobile daily average video playback volume exceeded 500 million. China's first video application and network platform status cannot be shaken. What's more worth mentioning is that the data of Ereli MUT in September shows that Youku App has taken second place in the global Chinese application and has become an indispensable core application in the multi-screen era.
“Youku Tudou has advanced to a multi-screen culture and entertainment ecosystem. The linkage between the top 'big homemade' content, Youku Tudou and Alibaba’s strongest 'big data', and the 'big influence' created by its joint efforts are bound to Continuously promote the development of derivative economies and marketing models.†Gu Yongzhen said at the meeting, “We led the industry to change multi-screen distribution and marketing methods 8 or 9 years ago. Today, we are leading everyone to change the content production methods to create a derivative. Ecology is a small era for everyone and it belongs to our great age!"
Top "big self-restraint" strong start "big content" snoops exciting world
Since the earliest launch of home-made content in the world in 2009, Youku Potato's self-control has developed into a stage of quality and scale, and it has taken the lead in entering the era of “big self-controlâ€. The promotion conference also announced two top “big-in-house†projects, together with the two world-class production facilities Endemol and TALPAMedia.
One is the "BIGBROTHER" that Youku launched in the second quarter of next year. Endemol's largest and most successful television program in the world was previously a collaboration with TV stations. This time, cooperation with Youku was the first time to join hands with a video site. Rebecca DeYoung, China's content director at Endemol, and Michael Oruyang, creative director of China, brought the atmosphere to the climax. The two guests said: “For the first time in China, we selected our partners. Youku is our first choice. We will create new sparks in the interaction between Internet elements and netizens, and generate more fan economics. The Endemol team is full of restraint. Unceasing excitement and anticipation."
Another heavyweight "big self-control" program is the "China Sound Sound Juvenile Edition" created by Potato's upcoming exclusive "The VoiceKids" model. The booming ratings of "Good Voice Youth Edition" spread all over the world and became the object of competition for major TV and video platforms. The founder of Good Voices and TV giant John DeMor made a special trip to Beijing and started a special dialogue with Gu Yongsheng at Peking University. The father of “The Good Voice†expressed his concern and confidence in the program, thinking that the program is in tune with the clear positioning of the young potatoes, and is very much looking forward to the “Good Voice of China†based on the influence of “China Voice††can create a new storm of influence.
In addition, Youku Tudou will also launch a series of "big homemade" content. The self-made dramas such as "Little Times 2: The Age of Copper", "The Search for the Qin Dynasty", "The Cloud of Xuanyuan and the Sword", and "Kyushu • Dark Moon Family" will set off an IP frenzy. In terms of sunlight, you can expect the "New Hip-Hop Quartet" to be exported to TV stations, and the live version of "Puff Girls" has also been launched. In the self-produced variety show, the third quarter of "I am a Legend", the second season of "Goddess Goddess" and the "Saying" series sang songs. On the basis of cooperation with the Hong Kong Film Festival, "Master Microfilms" has further joined hands with the Busan Film Festival to launch the "MN9 Pilotage Plan", and eight masterpieces have been presented on the audio-visual feast. In terms of youth potatoes, the late-night potato stalls staged Midnight Taxi, Teng Huatao's first online drama Fabulous Florist, Chinese version of Lonely Gourmet, and the youthful version of China Partner and Woman's Club. The self-produced variety star "Black Star," "Let's talk," "The Potato Showdown," "The Potato Weekend Show," the third quarter, and fans who decided to co-produce with South Korea's SBS, decided to perform idols such as "The Show Han Xiubang" and other self-made variety shows. Colorful.
Copyright is fully engaged in global excitement, creating “big content†for users and opening up “big visionâ€. At the promotion meeting, Zhu Youyang, the chief content officer of Youku Potato, and the host Jiang Changjian jointly announced that the “Most Powerful Brain†will be exclusively broadcast on Youku Tudou in the second quarter, bringing the ultimate “brain explosion†experience to thousands of viewers. In addition, the powerful variety "Dreamer", "I see you have a play" will also shock. Domestic dramas are fully covered. Fan Bingbing starred in the super drama "Wu Zetian", China's strongest animation adaptation of "Qin Shi Mingyue", the adaptation of the movie of the same name, and Tang Wei Wu Xiubo's re-starring "Beijing meets Seattle". As the most powerful Korean broadcasting platform, Youku Tudou has won the rights to include Korean SBS and CJ full-year variety shows such as "Runningman", and has partnered with SBS to create the first star + fan-based reality show "guesthouse." The British and American dramas continue to lead, TVB boutique dramas are all included. The top-level animations have been fully implemented. They not only own the most complete and up-to-date Japanese animation resources in the entire network, but also have exclusive rights to 30 copies of Naruto's copyright. They also include high-quality head animation resources including Marvel, Disney, DreamWorks and other European and American brands. , And 318 domestic high-quality animation.
One-on-one filming became an immediate force, and the "1895" plan made brilliant achievements. Many joint-produced films, such as "Taking the Tiger Mountain" and "Hushing That Year," will soon make their debut. The network's first comedy "Most Never Thought" and "Miss Puff", which are popular with fashion urban women, will both launch big movies. In addition, Hollywood blockbusters Avengers Alliance 2 and Star Wars Episode 7 that the global fans are looking forward to will also cooperate with Youku Tudou.
Chief Content Officer Zhu Xiangyang stated: "Big self-control, diversified global copyright and joint product development, Youku and Tudou's dual-platform differentiated operations, together creating a benign culture and entertainment ecosystem. In particular, cooperation with the top international production agencies will be the Internet's innovation. Big self-control sets a new industry benchmark.â€
Star Wars program helps big data fusion trigger video marketing "big influence"
Based on the strategic cooperation with Alibaba, the cultural entertainment data of Youku Tudou and Ali's business payment data, the infinite imagination space triggered by the fusion of the two clouds will undoubtedly give birth to the existing content to generate greater influence, and it will also greatly stimulate the development of the derivative economy. With the transformation of marketing model, the “big marketing†picture of “screen as channel, content as store, data as connection†is under development.
At the promotion meeting, You Ya Tuo, Chief Marketing Officer of Youku Tuo, launched the “Star Wars Plan†panoramic cloud map, and launched great marketing from the dimensions of data, solutions, products, systems, and strategies.
"Star Wars Plan" launched two big plans based on big data: multi-screen joint investment upgrades and large-scale precision. Youku Tudou is the first to implement multi-screen user identification, helping brands complete cross-screen deduplication and cross-screen pursuits, and multi-screen joint investment upgrades again. The ability of big data to accurately depict user portraits enables brands to be launched not only to targeted groups but also to potential consumer groups, achieving scale and precision.
At the same time, Youku Tuo also strongly launched the “Yitian advertising systemâ€, which is supported by big data, and realized the intelligent distribution of video advertising resources with its three killer functions: multi-screen system, product and unity, and flexible trading capabilities. In addition, Youku Tudou also pioneered the programmatic sales system including three modes of smart reservation, priority trading, and real-time bidding, which satisfies the needs of different advertisers. In addition, Youku Tudou launched many innovative product forms to enhance the advertising interactive experience.
“Achievement partners have always been the basis and driving force for our advancement. The Star Wars plan will open a real era of big marketing. This release is just the first song of the Star Wars plan. Youku Tudou will join hands with all parties in the industry to collaborate on a video. The marketing system helps the brand trigger 'big influence', said Dong Yawei, Chief Marketing Officer of Youku Potato Group.
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In 2014, Youku Tudou's multi-screen independent access users and mobile daily average video playback volume exceeded 500 million. China's first video application and network platform status cannot be shaken. What's more worth mentioning is that the data of Ereli MUT in September shows that Youku App has taken second place in the global Chinese application and has become an indispensable core application in the multi-screen era.
“Youku Tudou has advanced to a multi-screen culture and entertainment ecosystem. The linkage between the top 'big homemade' content, Youku Tudou and Alibaba’s strongest 'big data', and the 'big influence' created by its joint efforts are bound to Continuously promote the development of derivative economies and marketing models.†Gu Yongzhen said at the meeting, “We led the industry to change multi-screen distribution and marketing methods 8 or 9 years ago. Today, we are leading everyone to change the content production methods to create a derivative. Ecology is a small era for everyone and it belongs to our great age!"
Top "big self-restraint" strong start "big content" snoops exciting world
Since the earliest launch of home-made content in the world in 2009, Youku Potato's self-control has developed into a stage of quality and scale, and it has taken the lead in entering the era of “big self-controlâ€. The promotion conference also announced two top “big-in-house†projects, together with the two world-class production facilities Endemol and TALPAMedia.
One is the "BIGBROTHER" that Youku launched in the second quarter of next year. Endemol's largest and most successful television program in the world was previously a collaboration with TV stations. This time, cooperation with Youku was the first time to join hands with a video site. Rebecca DeYoung, China's content director at Endemol, and Michael Oruyang, creative director of China, brought the atmosphere to the climax. The two guests said: “For the first time in China, we selected our partners. Youku is our first choice. We will create new sparks in the interaction between Internet elements and netizens, and generate more fan economics. The Endemol team is full of restraint. Unceasing excitement and anticipation."
Another heavyweight "big self-control" program is the "China Sound Sound Juvenile Edition" created by Potato's upcoming exclusive "The VoiceKids" model. The booming ratings of "Good Voice Youth Edition" spread all over the world and became the object of competition for major TV and video platforms. The founder of Good Voices and TV giant John DeMor made a special trip to Beijing and started a special dialogue with Gu Yongsheng at Peking University. The father of “The Good Voice†expressed his concern and confidence in the program, thinking that the program is in tune with the clear positioning of the young potatoes, and is very much looking forward to the “Good Voice of China†based on the influence of “China Voice††can create a new storm of influence.
In addition, Youku Tudou will also launch a series of "big homemade" content. The self-made dramas such as "Little Times 2: The Age of Copper", "The Search for the Qin Dynasty", "The Cloud of Xuanyuan and the Sword", and "Kyushu • Dark Moon Family" will set off an IP frenzy. In terms of sunlight, you can expect the "New Hip-Hop Quartet" to be exported to TV stations, and the live version of "Puff Girls" has also been launched. In the self-produced variety show, the third quarter of "I am a Legend", the second season of "Goddess Goddess" and the "Saying" series sang songs. On the basis of cooperation with the Hong Kong Film Festival, "Master Microfilms" has further joined hands with the Busan Film Festival to launch the "MN9 Pilotage Plan", and eight masterpieces have been presented on the audio-visual feast. In terms of youth potatoes, the late-night potato stalls staged Midnight Taxi, Teng Huatao's first online drama Fabulous Florist, Chinese version of Lonely Gourmet, and the youthful version of China Partner and Woman's Club. The self-produced variety star "Black Star," "Let's talk," "The Potato Showdown," "The Potato Weekend Show," the third quarter, and fans who decided to co-produce with South Korea's SBS, decided to perform idols such as "The Show Han Xiubang" and other self-made variety shows. Colorful.
Copyright is fully engaged in global excitement, creating “big content†for users and opening up “big visionâ€. At the promotion meeting, Zhu Youyang, the chief content officer of Youku Potato, and the host Jiang Changjian jointly announced that the “Most Powerful Brain†will be exclusively broadcast on Youku Tudou in the second quarter, bringing the ultimate “brain explosion†experience to thousands of viewers. In addition, the powerful variety "Dreamer", "I see you have a play" will also shock. Domestic dramas are fully covered. Fan Bingbing starred in the super drama "Wu Zetian", China's strongest animation adaptation of "Qin Shi Mingyue", the adaptation of the movie of the same name, and Tang Wei Wu Xiubo's re-starring "Beijing meets Seattle". As the most powerful Korean broadcasting platform, Youku Tudou has won the rights to include Korean SBS and CJ full-year variety shows such as "Runningman", and has partnered with SBS to create the first star + fan-based reality show "guesthouse." The British and American dramas continue to lead, TVB boutique dramas are all included. The top-level animations have been fully implemented. They not only own the most complete and up-to-date Japanese animation resources in the entire network, but also have exclusive rights to 30 copies of Naruto's copyright. They also include high-quality head animation resources including Marvel, Disney, DreamWorks and other European and American brands. , And 318 domestic high-quality animation.
One-on-one filming became an immediate force, and the "1895" plan made brilliant achievements. Many joint-produced films, such as "Taking the Tiger Mountain" and "Hushing That Year," will soon make their debut. The network's first comedy "Most Never Thought" and "Miss Puff", which are popular with fashion urban women, will both launch big movies. In addition, Hollywood blockbusters Avengers Alliance 2 and Star Wars Episode 7 that the global fans are looking forward to will also cooperate with Youku Tudou.
Chief Content Officer Zhu Xiangyang stated: "Big self-control, diversified global copyright and joint product development, Youku and Tudou's dual-platform differentiated operations, together creating a benign culture and entertainment ecosystem. In particular, cooperation with the top international production agencies will be the Internet's innovation. Big self-control sets a new industry benchmark.â€
[attach]91410[/attach]
Star Wars program helps big data fusion trigger video marketing "big influence"
Based on the strategic cooperation with Alibaba, the cultural entertainment data of Youku Tudou and Ali's business payment data, the infinite imagination space triggered by the fusion of the two clouds will undoubtedly give birth to the existing content to generate greater influence, and it will also greatly stimulate the development of the derivative economy. With the transformation of marketing model, the “big marketing†picture of “screen as channel, content as store, data as connection†is under development.
At the promotion meeting, You Ya Tuo, Chief Marketing Officer of Youku Tuo, launched the “Star Wars Plan†panoramic cloud map, and launched great marketing from the dimensions of data, solutions, products, systems, and strategies.
"Star Wars Plan" launched two big plans based on big data: multi-screen joint investment upgrades and large-scale precision. Youku Tudou is the first to implement multi-screen user identification, helping brands complete cross-screen deduplication and cross-screen pursuits, and multi-screen joint investment upgrades again. The ability of big data to accurately depict user portraits enables brands to be launched not only to targeted groups but also to potential consumer groups, achieving scale and precision.
At the same time, Youku Tuo also strongly launched the “Yitian advertising systemâ€, which is supported by big data, and realized the intelligent distribution of video advertising resources with its three killer functions: multi-screen system, product and unity, and flexible trading capabilities. In addition, Youku Tudou also pioneered the programmatic sales system including three modes of smart reservation, priority trading, and real-time bidding, which satisfies the needs of different advertisers. In addition, Youku Tudou launched many innovative product forms to enhance the advertising interactive experience.
“Achievement partners have always been the basis and driving force for our advancement. The Star Wars plan will open a real era of big marketing. This release is just the first song of the Star Wars plan. Youku Tudou will join hands with all parties in the industry to collaborate on a video. The marketing system helps the brand trigger 'big influence', said Dong Yawei, Chief Marketing Officer of Youku Potato Group.
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