Document 204, starting gun for TV media fusion!

On August 18th, the Central Deepening Reform Leading Group held its fourth meeting and issued the Guiding Opinions on Promoting the Integration and Development of Traditional Media and Emerging Media. In all media, television media has the greatest impact and is most important. The integration of traditional television media and online television media should be used as a sign of the success of media convergence. However, for a long time, the control of the two policies is a dual-track system. Accompanying the rapid progress of smart TV terminal technology, Internet TVs with less restrictions began to develop explosively in 2013, resulting in unequal competition between traditional TV and Internet TV. The unilateral act of integrating Internet TV with traditional TV has led to SARFT's strict control over Internet TV. The introduction of Document No. 204 will end the long-term administration of the two-track system of the Internet and cable networks by the General Administration of Administration. It laid the foundation for a fair policy.


Document 204 points out that overseas films and television dramas broadcasted on the Internet must obtain approval documents such as “Permit for the Release of Films” and “Distribution License for TV Dramas” issued by the press, publication, and broadcasting departments, and obtain an information network granted by the copyright owner. Right of communication. According to the Regulations on the Protection of the Right to the Dissemination of Information on the Internet, the so-called dissemination of information on the Internet refers to the provision of works, performances, or audio and video products to the public in a wired or wireless manner so that the public can obtain works and performances at their personal selected time and place. Or the right to record video products. It can be seen from the interpretation of this regulation that regardless of the cable television network, the Internet, or the wireless network, it belongs to the information network. Obviously, Circular 204 has the same management caliber as the video website and TV station in the film and television works, making the traditional TV media and the Internet TV media stand on the same starting line in the film and TV drama. This is the basis of media convergence, but it is still poorly integrated. last step.

Internet TV formed a threat to CATV in a very short period of time due to the openness and unification of its technical system, and took over the user's favorite intelligent terminal technology. The good experience of smart TV terminals and the support of an open industrial chain are important reasons that lead to the prosperity of the Internet TV terminal industry and thus to the rapid development of Internet TV.

The closed operation of the cable television area is not only unequal, but even because of the use of closed private technical standards, set-top boxes can only be produced in a closed industrial chain, technical development is limited, and the digital transformation of radio and television can only be backward through the customization technology. Set-top box implementation. The private closure of terminal technology has led to the lack of a market-oriented replacement mechanism for broadcast and television terminals, which is in a weak position compared with the market-oriented development of Internet TV terminals, resulting in a decline in the value of cable television networks. Therefore, the lack of a unified technical standard and the highly closed technology are the main reasons leading to the passiveness of cable television in the convergence process.

For a period of time, people in the industry used the closed technology system as the basis for the security technology of the cable television network. They believed that technical restrictions were imposed on cable television terminals and closed private technology systems were adopted to ensure that the television network could be managed and controlled. It is hard to know that this closed development technology idea not only limits the development of the broadcast and TV terminal industry, but also constrains itself. As a result, under the circumstances that the smart terminal has become highly popular, the broadcasting and TV industry is still developing non-intelligent set-top boxes, which has added to the already-overwhelmed radio and television industry. Added to the concerns about the integration of Internet TV.

Practice has proved that it does not need to rise to the law. Only under the effect of the closing letter of the General Administration, some illegal content will immediately disappear on the TV screen. It can be seen that the role of the network and the terminal is merely to transmit and receive content without any political attributes. The development of network television based on the intelligent terminal will not cause security risks in the television culture information. CCTV will not become CNN after being transmitted to the network television terminal via the Internet.

After policies have been adopted to control sources, if the security of television information is to be secured through closed networks and terminal technologies, this will be totally worrying, but it will impede the integration of television media. The only explanation is that the interests behind them will drive problems and will inevitably lead to problems. Give birth to more corruption.