According to the market research organization Data beans, the semiconductor output value for medical electronics will exceed 4 billion U.S. dollars by 2011, and the home market will grow fastest, with an average annual growth rate of 12%. Another research report by BCC Research, another research institution, also pointed out that the global household medical equipment market will grow from US$14.6 billion in 2007 to US$20.4 billion by 2012, and its CAGR will reach 6.8%. Assisted rehabilitation, therapeutic devices, surveillance/sensors, and telemetry devices have become the bulk of the home electronics medical market. Looking at blood glucose meters, there will be $7 billion in business opportunities in 2007, and by 2012 it will grow to 8.9 billion. The US dollar; and health-producing home medical devices, it is estimated that it will grow by 25%.
The rapid growth of medical electronics in the global warming of the global medical electronics market is affected by the following trends: (1) An aging population. (2) The expectations of people in developed and developing countries for improving health care continue to increase. (3) Insurance companies and employers gradually reduce the coverage of medical expenses and insurance coverage, but the fees payable by insured persons or patients are increasing. (4) The ever-changing science and technology can provide early analysis, prevention, and treatment for many diseases with mild symptoms.
All of the above factors have made home medical electronic equipment the first place in the industry with the most potential for growth in the first decade of the 21st century by the US "Fortune" magazine, and it has also become a key market for semiconductor manufacturers.
In recent years, representative companies such as global semiconductors, hardware, and software have frequently performed actions to plan for vertical integration, including companies such as Microsoft, Intel, and Philips, which have begun to shift their focus to the home medical electronics market. With the advantage of cost cutting into the originally closed medical industry, the situation is gradually different.
Diagnosis and treatment are the main application areas for medical electronics at this stage, but the rapid growth of the home medical electronics market is the most promising business opportunity for semiconductor suppliers. Some market analysts believe that home medical electronic equipment may grow like a mobile phone in a leap-like manner and be realized within a short period of time.
Home medical equipment will take the consumer electronics route, medical device and electronic technology innovation and integration, so that people can take care of and monitor their own health at home, without relying entirely on medical personnel or hospital. Home medical electronic devices and systems are mainly prevention oriented and are dominated by the needs of consumers. These smart devices use interface affinity, can even wear on the body, record patient information, and can be transmitted through the wireless network. Helpful for people to find health problems early, but also to help doctors effectively grasp the patient's condition.
Domestic home medical electronic devices are basically portable electronic products. The electronic sphygmomanometers, portable blood glucose meters, and electronic hearing aids in this market account for over 90% of sales. Because the current market penetration rate is not high and the population base of China is relatively large, the outlook for home portable medical electronic products is very good. Currently in Europe and the United States, sphygmomanometers, blood glucose meters, and other testing products have become a must-have for medical devices in the home. China still has such an environment. It is expected that these products will gradually be consumed along with coastal cities and large cities in the Mainland. The market will slowly rise, which is related to the degree of affluence in life. The trend of integration, networking, digitization, and intelligence will become catalysts for the rapid growth of portable medical electronics.
The latent market survey The entire semiconductor industry is abnormally optimistic about medical electronic products. However, in the domestic market, how are such products sold? The author came to the market to explore the product sales and product technical characteristics.
First of all, introduce the channels of home medical electronic products. According to the author's inquiries, these products mainly include traditional hospitals and chain pharmacies, traditional medical equipment wholesale markets, chain medical equipment retail stores, and online shops. There are almost four major channels. . The traditional pharmacy and medical equipment wholesale markets have a wide range of products, and home medical electronic products only occupy a very small share of them. Therefore, the category is relatively less comprehensive, and the price of traditional channels is not so favorable. Basically, it is based on official recommendations. Price sales. Since chain stores are focused on home medical products, the types of medical electronic products are very complete, the prices are relatively competitive, and there are often various types of promotional activities. Therefore, the most competitive channels in offline channels are now There have been giants of the national medical device chain industry. Network channels are an extension of offline channels, and all traditional channels open direct stores online.
Because the advantage of the chain-type retail stores in terms of product types and prices is relatively obvious, the author of this survey will start from this channel and obtain product information.
Current status of electronic sphygmomanometer market In the electronic sphygmomanometer market, Japanese brands have a preponderance of advantages and have more than 70% market share in China, among which the Omron electronic sphygmomanometer has a share of 65% in China. With the rapid expansion of foreign brands, domestic brands have also accelerated their development. Among them, Jiuan Medical has achieved outstanding performance. Its sales revenue for electronic sphygmomanometers reached 270 million yuan in 2009, making it the largest electronic blood pressure domestic brand in China with only a market share. Next to Omron, about 15%.
So we first look at Omron's products, according to the clerk's introduction if the economic conditions are better, you can consider the choice of HEM-1000, HEM-7012 and other models, these products are smart electronic blood pressure monitors, they use Omron's biological information transmission Sensing technology and advanced fuzzy technology can give you a hint on the correctness of your measurement posture and have the function of detecting irregular heartbeat. It can be said that the function is very powerful. However, the price is more expensive, the former to 948 yuan, the latter to 880 yuan.
The mid-end models are HEM-6051 and HEM-7300, prices are less than 700, there is a quiet design, can store 90 measurements, but also the detection of arrhythmia function.
The low-end model is HEM-4021. The lowest price of this model is only 158 yuan. Without intelligent pressure measurement function, the LCD screen is also relatively small, but the price is so low, it will be very competitive in the Chinese market, because the basic functions are available .
Omron's product line is extremely complete, this time introduced only the most representative of several models, the general store standing models should also be close to 10 models.
The following describes the domestic nine sphygmomanometer, it has done the largest in the country, but the model is much less than Omron, the store generally put one or two models, the main push is UKF-5910, quote 399. With automatic functions, automatic measurement, automatic pressurization, arrhythmia detection, large-screen digital display, from the perspective of cost performance is clearly superior.
Other domestic sphygmomanometer brands include Dr. Physician, Diving, and Johnson & Johnson, etc. The functions are all similar, but the prices are concentrated in the low-end market and gain market share with cost-effectiveness. Since the minimum price has been pressed to more than 100, it is clear that there are no cost barriers for sphygmomanometer products to enter the home market. What is missing is only consumer awareness.
In the portable blood glucose meter market, foreign brands such as Johnson & Johnson and Roche occupy half of the Chinese market, followed by domestic brands such as Yicheng and Sannu. Among them, Johnson & Johnson Blood Glucose Meters has consistently topped the list in China at approximately 45%. Roche's blood glucose testing equipment occupies 31% of the global market share and 25% in China. Yee Shing locks the target market in the fierce competition. The second and third tier cities are now ranked third in the domestic blood glucose meter market.
Different from Omron, the blood glucose meter market is a two-strong hegemony. The two companies' products are pinpointed to Maimang from the point of view. The price is almost exactly the same. For example, the highest integrated price of the Roche blood glucose meter is 1,079 yuan, and Johnson's highest-end stable type Price 1069 yuan. The price of each grade is almost the same, covering the low-middle and high-end markets, but their lowest-end models also have more than 400, which gives domestic brands market space. The two largest domestic brands, Yicheng and Sannuo, have two promotional models that have already bought less than 200 yuan, which is already cheaper than many test strips. There is also a cheaper product that measures the profit value of the blood glucose meter as long as 99 yuan. The fierce price competition has made the glucometer a commodity, and it is entirely possible for such a price to be a manpower.
Hearing aid products are road drum hearing aids are a very professional product, not just buy one can be used, with hearing aids first to carry out hearing tests, just like glasses to be optometry. According to the type of deafness and degree of hearing loss, it is necessary to debug and wear it. Otherwise, it will not only help hearing, but it will cause hearing loss to increase. Therefore, the state has strict control over the sales qualification of hearing aids. To sell hearing aids, it is also necessary to have a hearing test room. Therefore, sales of hearing aid products cannot be seen in ordinary shops. Due to the strong professionalism of the products, the domestic market is basically monopolized by foreign brands. The largest brand is Siemens, which occupies nearly half of the market share, and then is the sixth largest Danish manufacturer. Due to the professionalism of the product, it cannot be entered into retail terminal sales like ordinary consumer goods.
According to the clerk's introduction, as more and more sub-healthy people, many domestic medical equipment manufacturers are taking the health product line, for example, some manufacturers do some low-frequency therapy instrument, and generate some pulse signals to relax and care related points. Consumers on the market today are very interested in this type of product, and the future market prospects are good. This market is very confusing, and various brands of therapeutic instruments are mixed. In addition to conventional body massage devices, domestic manufacturers have also developed dozens of new electronic therapeutic devices, physiotherapy devices, and massages, including prostate treatment devices, cervical/lumbar massage devices, ultrasonic toothpaste massagers, eye care massagers, and breast massagers. Instrument products. There are too many models, I will not introduce one by one, in which Omron introduced several low-frequency therapeutic apparatus, be regarded as the largest brand in this market, and the cheapest HV-F015 is only 280 yuan. In short, this market is still too confusing, brand concentration is too low, and prices are confusing. Although the market has broad prospects, there is a need to have a market standard stage before it can really develop at a high speed. I hope there will be more companies like Omron to enter this market. market.
This article summarizes the author's simple investigation, the market potential of portable medical electronic products is extremely huge, its price and technology maturity have reached the stage of a leap in the market, but now the bottleneck of this type of product market is that market education is still not enough, large Some consumers do not have a good understanding of such products and their channels are not rich enough and open. Most of them are still sold in traditional hospital pharmacies. Portable medical electronic products still have a long way to go like other consumer electronics products, but it is this immaturity that gives many business opportunities, which is a huge potential for domestic semiconductor and manufacturing companies. market.
The rapid growth of medical electronics in the global warming of the global medical electronics market is affected by the following trends: (1) An aging population. (2) The expectations of people in developed and developing countries for improving health care continue to increase. (3) Insurance companies and employers gradually reduce the coverage of medical expenses and insurance coverage, but the fees payable by insured persons or patients are increasing. (4) The ever-changing science and technology can provide early analysis, prevention, and treatment for many diseases with mild symptoms.
All of the above factors have made home medical electronic equipment the first place in the industry with the most potential for growth in the first decade of the 21st century by the US "Fortune" magazine, and it has also become a key market for semiconductor manufacturers.
In recent years, representative companies such as global semiconductors, hardware, and software have frequently performed actions to plan for vertical integration, including companies such as Microsoft, Intel, and Philips, which have begun to shift their focus to the home medical electronics market. With the advantage of cost cutting into the originally closed medical industry, the situation is gradually different.
Diagnosis and treatment are the main application areas for medical electronics at this stage, but the rapid growth of the home medical electronics market is the most promising business opportunity for semiconductor suppliers. Some market analysts believe that home medical electronic equipment may grow like a mobile phone in a leap-like manner and be realized within a short period of time.
Home medical equipment will take the consumer electronics route, medical device and electronic technology innovation and integration, so that people can take care of and monitor their own health at home, without relying entirely on medical personnel or hospital. Home medical electronic devices and systems are mainly prevention oriented and are dominated by the needs of consumers. These smart devices use interface affinity, can even wear on the body, record patient information, and can be transmitted through the wireless network. Helpful for people to find health problems early, but also to help doctors effectively grasp the patient's condition.
Domestic home medical electronic devices are basically portable electronic products. The electronic sphygmomanometers, portable blood glucose meters, and electronic hearing aids in this market account for over 90% of sales. Because the current market penetration rate is not high and the population base of China is relatively large, the outlook for home portable medical electronic products is very good. Currently in Europe and the United States, sphygmomanometers, blood glucose meters, and other testing products have become a must-have for medical devices in the home. China still has such an environment. It is expected that these products will gradually be consumed along with coastal cities and large cities in the Mainland. The market will slowly rise, which is related to the degree of affluence in life. The trend of integration, networking, digitization, and intelligence will become catalysts for the rapid growth of portable medical electronics.
The latent market survey The entire semiconductor industry is abnormally optimistic about medical electronic products. However, in the domestic market, how are such products sold? The author came to the market to explore the product sales and product technical characteristics.
First of all, introduce the channels of home medical electronic products. According to the author's inquiries, these products mainly include traditional hospitals and chain pharmacies, traditional medical equipment wholesale markets, chain medical equipment retail stores, and online shops. There are almost four major channels. . The traditional pharmacy and medical equipment wholesale markets have a wide range of products, and home medical electronic products only occupy a very small share of them. Therefore, the category is relatively less comprehensive, and the price of traditional channels is not so favorable. Basically, it is based on official recommendations. Price sales. Since chain stores are focused on home medical products, the types of medical electronic products are very complete, the prices are relatively competitive, and there are often various types of promotional activities. Therefore, the most competitive channels in offline channels are now There have been giants of the national medical device chain industry. Network channels are an extension of offline channels, and all traditional channels open direct stores online.
Because the advantage of the chain-type retail stores in terms of product types and prices is relatively obvious, the author of this survey will start from this channel and obtain product information.
Current status of electronic sphygmomanometer market In the electronic sphygmomanometer market, Japanese brands have a preponderance of advantages and have more than 70% market share in China, among which the Omron electronic sphygmomanometer has a share of 65% in China. With the rapid expansion of foreign brands, domestic brands have also accelerated their development. Among them, Jiuan Medical has achieved outstanding performance. Its sales revenue for electronic sphygmomanometers reached 270 million yuan in 2009, making it the largest electronic blood pressure domestic brand in China with only a market share. Next to Omron, about 15%.
So we first look at Omron's products, according to the clerk's introduction if the economic conditions are better, you can consider the choice of HEM-1000, HEM-7012 and other models, these products are smart electronic blood pressure monitors, they use Omron's biological information transmission Sensing technology and advanced fuzzy technology can give you a hint on the correctness of your measurement posture and have the function of detecting irregular heartbeat. It can be said that the function is very powerful. However, the price is more expensive, the former to 948 yuan, the latter to 880 yuan.
The mid-end models are HEM-6051 and HEM-7300, prices are less than 700, there is a quiet design, can store 90 measurements, but also the detection of arrhythmia function.
The low-end model is HEM-4021. The lowest price of this model is only 158 yuan. Without intelligent pressure measurement function, the LCD screen is also relatively small, but the price is so low, it will be very competitive in the Chinese market, because the basic functions are available .
Omron's product line is extremely complete, this time introduced only the most representative of several models, the general store standing models should also be close to 10 models.
The following describes the domestic nine sphygmomanometer, it has done the largest in the country, but the model is much less than Omron, the store generally put one or two models, the main push is UKF-5910, quote 399. With automatic functions, automatic measurement, automatic pressurization, arrhythmia detection, large-screen digital display, from the perspective of cost performance is clearly superior.
Other domestic sphygmomanometer brands include Dr. Physician, Diving, and Johnson & Johnson, etc. The functions are all similar, but the prices are concentrated in the low-end market and gain market share with cost-effectiveness. Since the minimum price has been pressed to more than 100, it is clear that there are no cost barriers for sphygmomanometer products to enter the home market. What is missing is only consumer awareness.
In the portable blood glucose meter market, foreign brands such as Johnson & Johnson and Roche occupy half of the Chinese market, followed by domestic brands such as Yicheng and Sannu. Among them, Johnson & Johnson Blood Glucose Meters has consistently topped the list in China at approximately 45%. Roche's blood glucose testing equipment occupies 31% of the global market share and 25% in China. Yee Shing locks the target market in the fierce competition. The second and third tier cities are now ranked third in the domestic blood glucose meter market.
Different from Omron, the blood glucose meter market is a two-strong hegemony. The two companies' products are pinpointed to Maimang from the point of view. The price is almost exactly the same. For example, the highest integrated price of the Roche blood glucose meter is 1,079 yuan, and Johnson's highest-end stable type Price 1069 yuan. The price of each grade is almost the same, covering the low-middle and high-end markets, but their lowest-end models also have more than 400, which gives domestic brands market space. The two largest domestic brands, Yicheng and Sannuo, have two promotional models that have already bought less than 200 yuan, which is already cheaper than many test strips. There is also a cheaper product that measures the profit value of the blood glucose meter as long as 99 yuan. The fierce price competition has made the glucometer a commodity, and it is entirely possible for such a price to be a manpower.
Hearing aid products are road drum hearing aids are a very professional product, not just buy one can be used, with hearing aids first to carry out hearing tests, just like glasses to be optometry. According to the type of deafness and degree of hearing loss, it is necessary to debug and wear it. Otherwise, it will not only help hearing, but it will cause hearing loss to increase. Therefore, the state has strict control over the sales qualification of hearing aids. To sell hearing aids, it is also necessary to have a hearing test room. Therefore, sales of hearing aid products cannot be seen in ordinary shops. Due to the strong professionalism of the products, the domestic market is basically monopolized by foreign brands. The largest brand is Siemens, which occupies nearly half of the market share, and then is the sixth largest Danish manufacturer. Due to the professionalism of the product, it cannot be entered into retail terminal sales like ordinary consumer goods.
According to the clerk's introduction, as more and more sub-healthy people, many domestic medical equipment manufacturers are taking the health product line, for example, some manufacturers do some low-frequency therapy instrument, and generate some pulse signals to relax and care related points. Consumers on the market today are very interested in this type of product, and the future market prospects are good. This market is very confusing, and various brands of therapeutic instruments are mixed. In addition to conventional body massage devices, domestic manufacturers have also developed dozens of new electronic therapeutic devices, physiotherapy devices, and massages, including prostate treatment devices, cervical/lumbar massage devices, ultrasonic toothpaste massagers, eye care massagers, and breast massagers. Instrument products. There are too many models, I will not introduce one by one, in which Omron introduced several low-frequency therapeutic apparatus, be regarded as the largest brand in this market, and the cheapest HV-F015 is only 280 yuan. In short, this market is still too confusing, brand concentration is too low, and prices are confusing. Although the market has broad prospects, there is a need to have a market standard stage before it can really develop at a high speed. I hope there will be more companies like Omron to enter this market. market.
This article summarizes the author's simple investigation, the market potential of portable medical electronic products is extremely huge, its price and technology maturity have reached the stage of a leap in the market, but now the bottleneck of this type of product market is that market education is still not enough, large Some consumers do not have a good understanding of such products and their channels are not rich enough and open. Most of them are still sold in traditional hospital pharmacies. Portable medical electronic products still have a long way to go like other consumer electronics products, but it is this immaturity that gives many business opportunities, which is a huge potential for domestic semiconductor and manufacturing companies. market.
Electrical Motors, Ac Motor,Dc Motor,Stepper Motor
GSFGHSHS , http://www.nbsubmersiblepumps.com