[PConline Talk] 2016 is about to pass and we will soon usher in the Lunar New Year in China. Many people will buy new home appliances at home or retired their old home appliances at home and replace them with new ones to welcome the lunar calendar. new Year. As for refrigerators, washing machines, kitchens, and personal care appliances, they are closely related to our lives. They are inconsequential and constantly improve our quality of life.
What to buy? Is this okay? Is there any recommendation? These few questions are not unfamiliar to Xiao Bian. Many friends in life will ask Xiao Bian for some suggestions on "purchase." At the time of 2017, Xiao Bian prepared an article to let everyone know about the highlights of this year's ice wash products, kitchen appliances, personal care products, heavy products, market outlook and more.
From a product perspective, perhaps we all think that some home appliances have entered the second half of its life cycle, but some changes are happening quietly when you are not paying attention.
Washing machine: really good products, the future you can be more lazy
When you get used to the life of a washing machine, you basically won't wash your hands again. With the continuous improvement and enrichment of the washing machine function, the future "lazy people" will only be more and more, we can also think that technology really changes the life. Washing machines such appliances, you rely on it every day, but you may feel that it is not strong enough, will not be used as frequently as mobile phones every day, every detail you will be very clear. And the washing machine's life cycle is generally long and the replacement frequency is not high. In order to attract consumers, in fact, many manufacturers also come up with their own true talents, and make things different from others, like everyone is a top-level students, learning is comparable, but why your talent is outstanding, this may Is your unique flash point. So what washing machine design or feature highlights can we see?
TCL Contamination-free Washing Machine: Innovations from Healthy Laundry
Used washing machines should have bought washing machine tank cleaning agent, this is because of the wave wheel washing machine and drum washing machine after prolonged use, because of the problem of the inner cylinder structure, is always prone to filth situation, washing machine tank cleaning agent In fact, for many serious filth washing machines, the effect may not be great. The accumulated smudges will always come into contact with the water source of your laundry. At this time, your clothes are actually being washed with seemingly clean dirty water.
TCL pollution-free washing machine
In 2016, TCL launched a series of contaminant-free wave-wheel washing machines and contaminant-free drum washing machines. The two types of contaminant-free washing machines have achieved true innovation in the structure of the inner barrel. The contaminated washing machines are fully enclosed. The inner cylinder and the contaminant-free drum washing machine adopts a water-sealed capsule structure. This innovation can not only avoid the filth phenomenon that the washing machine is difficult to clean, but also maintains a clean inner cylinder structure for a long time, and naturally can avoid the sewage laundry.
From the perspective of consumers, TCL Contamination-Free Washing Machine can be said to be a product that can bring a healthier laundry experience. We can continue to pay attention to this talented "Premium Student".
Samsung peace of mind Tim washing machine: small design, great highlights
In addition to the innovation of the washing machine from the health point of view, some of the small details used can also drive the manufacturers to carry out innovative designs. Many people use washing machines to wash clothes. They may all encounter washing machines that have entered the laundry program. However, you find that you have missed a piece of laundry, but you have to stop the washing machine and add clothing. For the drum washing machine, it is not a Easy things.
In order to make it easier for you to add clothing midway, a Samsung washing machine with peace of mind and design will be a good choice. The traditional cabin doors also have a small window to ease the entrance. This small window can be used to add clothes in the middle of a particular laundry session, such as a conventional drum washing machine. If it is during the rinsing process, the cabin door cannot be suspended. For the addition of clothes, the security function of the Samsung drum washing machine can be suspended throughout the entire process of washing. Adding clothing from the peace of mind and adding a small window to the inner cylinder is obviously a lot of safety and convenience.
Automatic delivery: a noteworthy feature
The amount of laundry each person may wash at each time may be different, and each time the added liquid detergent is different. Some people may prefer to add more to ensure that the laundry can be washed, but this is also likely to cause the laundry liquid to remain on the clothes because of too much liquid detergent. So automatic delivery has also become a standard feature of many washing machines.
Washing machine feeding box
For the automatic dispensing function of the washing machine, the most important thing is that the washing machine accurately weighs the clothes so that an appropriate amount of laundry liquid can be put through the algorithm. Of course, there are many more advanced automatic delivery functions, which can perform multi-dimensional inspections, and strive to control the amount of washing liquid in terms of the amount of clothes, the volume of clothes, and the degree of cleanliness of the clothes. Such as Siemens washing machine i-Dos automatic liquid detergent delivery function, the United States washing machine i-Smart automatic delivery features, are able to help us eliminate the liquid laundry should increase the number of entanglement.
Shape innovation: more convenient dual-tube washing machine?
Its realization we still can see the double-cylinder washing machine, but this type of washing machine is generally a very good choice for entry, while the washing machine can be on the one hand, it can be dehydrated, belonging to the semi-automatic washing machine. There are few people who use twin-cylinder washing machines today. Many brands of dual-barrel washing machines are a product that spans the development of the two inner cylinders on the same washing machine. According to different product positioning, two inner cylinders can be designed to have complete laundry functions. Can be on the inner cylinder laundry, the inner cylinder drying. Some are even inner cylinder washing, and the lower layer is provided with a inner cylinder for sterilizing, drying, or removing bacteria.
LG TWINWash Washing Machine
Casa Di's Gemini Twin Tube Washing Machine and LG's TWIN Wash Washer can all be regarded as the representatives of high-end dual-barrel washing machines. They can truly save space and bring real convenience to homes.
In addition to some of the design highlights or future product directions described above, the washing machine products may be different in everyone's mind. The washing machine products between brands are constantly adding their own unique features. One of the details may be able to impress you. In 2017, we may also see more intelligent washing machine products, and there may be more products in detail design and health experience.
Refrigerator: Better, Bigger, Cheaper
The whole air-cooled refrigerator is more affordable
The freezer compartment of a direct-freezer is prone to frosting or even freezing, and air-cooled refrigeration is a good way to avoid this. Nowadays, the price of air-cooled refrigerators has become more affordable to the public. On the e-commerce website, 1,500 yuan will be able to purchase a fairly good all-air cold refrigerator product, which will greatly reduce the purchase threshold of air-cooled refrigerators. Many consumers who choose to purchase refrigerator products with a price range of a thousand yuan may add a little budget to buy a full-air cooled refrigerator product.
Exploring prices, prompting more users to buy large refrigerators
For some large-capacity refrigerators, the prices of many air-cooled products with a volume of more than 500 liters have fallen to the range of 2 to 3,000 yuan. The cost-effectiveness of the products has been highlighted, and the attraction has naturally increased. Big refrigerators have become cheaper, and for some families, it is definitely a better choice.
Smart refrigerators also need to be more practical
In 2016, we can see that many refrigerators have a touch-enabled screen on their door panels. Refrigerator products can also be connected to the Internet for more Internet interaction. Such as Samsung's multi-door refrigerators, Haier refrigerators Internet refrigerators, the United States YunOS Internet refrigerators can be said to be the representative of the refrigerator into the Internet.
Smart refrigerator
These smart refrigerators give the properties of the Internet to the refrigerator, naturally allowing users to perform more remote interactions and shopping on the refrigerator. The refrigerator is more than just a refrigerator. In the future, the refrigerator may become a transit point for the kitchen linking the Internet. As consumers, we also need more sophisticated and practical smart features to allow the Internet to better integrate into the refrigerator products, and bring real practical upgrades to attract more consumers.
From a lot of data or survey statistics, the overall sales of the refrigerator market is still sluggish, and we may still wait for a better, more affordable refrigerator product in the future. Air-cooled refrigerators will also be a preferred choice for many consumers. Younger people may prefer smart refrigerator products.
Smart toilet: comprehensive strength is the key
2016 is a lucky year for the kitchen and household appliances industry. According to China Yikang's “2016 China Kitchen and Bathroom Market Development Trends†report, in the first half of 2016, China’s home appliance market retail scale was 761.5 billion yuan, a year-on-year decrease of 0.2%. However, as the large household appliances were languishing, the kitchen and toilet market maintained. With rapid growth, the retail sales of some product markets increased by more than 100% year-on-year.
According to the 2016 China Intelligent Toilet Industry Development Report, the domestic smart toilet market is estimated to have 3 to 4 million units, and the average penetration rate is only 1%. Even in the first-tier cities such as Shanghai and Beijing, the penetration rate is also high. Only 8% and 5%. However, the report also shows that in 2015, domestic sales of smart toilets were 1.95 million units, an increase of 80.5% compared with 1.08 million units in 2014, and sales were 4.39 billion yuan, an increase of 78.5% from 2.46 billion yuan in 2014. It can be seen that the future of smart toilets will be more objective.
One of the most compelling events in the smart toilet industry in 2016 was Hengjie Sanitary Co., Ltd. announced that it will extend the warranty period of the entire smart toilet product to six years. Prior to this, the warranty period for smart toilet products was mostly two or three years, and most of them were for some spare parts rather than the whole machine. Heng Jie bathroom this initiative indicates that the future of the smart toilet market competition will not only stay in the concept of technology and promotion level, but began to go to the field of quality, price and service, and other real hard fight.
Kitchen Appliance Industry New Blue Ocean: Dishwasher
In 2016, the kitchen power industry had a very foreign brand new product that quietly entered the domestic consumer home, dishwasher. With the improvement of people’s living standards, they gradually shift towards westernization in terms of lifestyle, especially cooking and eating, and more Western-style appliances have entered the families of ordinary people. Dishwasher, the kitchen appliance, entered the country even more and won the favor of many consumers. It is understood that China's dishwasher market currently sells 196 models. The data from Zhong Yikang shows that the retail sales of dishwashers reached 430,000 units in 2016, an increase of 104.4% year-on-year; retail sales amounted to 1.86 billion yuan, a year-on-year increase of 93.6. %.
Shi Ting, general manager of Zhongkang kitchen appliance division, said that this year is the first year that China has entered the dishwasher industry. It may become the new blue ocean for the kitchen electric consumer market.
The Yikang Shuang 11 Online Express reported that this year's double 11 promotion activities saw a total retail sales volume of dishwashers of 37,000 units, a year-on-year increase of 264.7%, and retail sales of 133.55 million yuan, a year-on-year increase of 280.0%. According to the kitchen appliances report of the Ove Cloud Network Dual 11, the dishwasher's low-end products (<3k) accounted for 46.7%, the midrange (3k-5k) accounted for 35.1%, and the high-end (>5k) accounted for 18.2%.
In order to let the domestic mass consumers recognize and use the dishwasher, besides being more friendly to the price, Xiao Bian feels that major brands can start with "localization," letting the dishwasher understand Chinese cutlery and truly become a user. A good helper for clean dishes.
Many people have been inseparable from the electric toothbrush
Hundred flowers flush discharge toothbrush popularization year
This year can be said to be the popularity of electric toothbrushes: the brand of electric toothbrushes is more, and the price is also close to the people. When electric toothbrushes were introduced last year, most consumers thought of the Philips Sonicare series, Braun Oral B series, Panasonic, etc. The brands available this year have been greatly increased, including Haier KKC, Pao Soocare, Libo Lebond, Oracleen, etc. . And if the price of electric toothbrushes in 2015 may still be out of reach, non-popular people can accept that, this year many manufacturers launched the 300-400 yuan price electric toothbrush has been very close to the people, and this price segment of the electric toothbrush is also the mainstream of this year product.
According to a research report from the Research Network of the China Electric Toothbrush Brand Industry in 2016, analysis shows that when consumers choose a traditional toothbrush brand, 35.3% will give priority to the price, followed by the softness of the brush material, and the ratio is as high as 30.6. %, cleaning function factors accounted for 17.4%.
When considering electric toothbrushes, 27.6% will give priority to brand reputation. The cleaning effect of toothbrushes is an important factor affecting consumers' purchase decisions, accounting for 25.9% of the total.
Local brand strength needs to be strengthened
In the field of electric toothbrushes, Philips Sonicare can be called the "globally recognized brand of sonic and vibration toothbrushes": product design has won the IF Design Award, the Australian International Design Award, the red dot design award; the first three consecutive years, the Chinese market share, is The world-acclaimed pioneer of Sonic Vibratory Toothbrush has received more than 175 publications and abstracts. It covers more than 50 universities and research institutes in clinical and experimental research, and has been recommended by more than two thirds of dentists in the United States.
The most critical point is that Philips Sonicare series is complete, covering the diamond bright white series (high-end), youth series, children's series, healthy whitening series, etc., can meet the different needs of the consumer population. In the face of such a powerful brand giant, China's domestic electric toothbrush brand wants to occupy a place in the field of electric toothbrush as soon as possible, can be described as a long way to go.
Hair dryer industry has many amazing products
Speaking of personal care products, hair dryers may be a less eye-catching one, but in fact, in 2016, there are some products that make people feel very surprised, and the market share of brands is still “the oldâ€, the traditional giant's product forces are still very Strong.
In 2016, the pattern of brands in China's hair dryer market changed little, and the market share still dominated by brands such as Philips, Panasonic, and Flyco. According to the "2016 China Hair Dryer Market Analysis Report," the Philips brand hair dryer was led with 42.5% of the attention, while Panasonic and Feike maintained the runner-up and second place respectively.
In terms of price, the report pointed out that in 2016, the single hair dryer concerned about the top ten, including the top four, including a total of six Philips seats, and the price of six products are between 51-200 yuan, the power are Between 1000W-1600W, and all are multi-position. From the type of product consumers are concerned about, the vast majority of consumers are more inclined to foldable hair dryer.
Let's take a look at some of the more shocking new products introduced in 2016. Among them, Dyson Supersonic Dyson and Panasonic EH-NA98C Nano-Ionic Hair Dyers have attracted the most attention.
Dyson Supersonic Hair Dryer
Dyson Supersonic Dyson uses a fast and focused air flow. It is designed for hand-held balance and equipped with intelligent temperature control technology to prevent overheating damage and protect natural hair.
This product is driven by Dyson's ninth-generation digital motor. Its speed can reach eight times that of some ordinary motors on the market, but its weight is halved. In addition, because the Dyson digital motor is designed to be small and powerful, it is small enough to be placed in the machine handle, and most conventional hair dryers place the motor on the head of the machine. Therefore, this machine is designed for handheld balance.
The Dyson Supersonic Dyson hair dryer uses intelligent temperature control technology with a built-in thermal sensor that measures the outlet air temperature 20 times per second and communicates directly to the microprocessor, which intelligently adjusts the dual heating elements.
The Dyson Supersonic Dyson Dyson Dyson Supersonic blower uses Dyson's Air Amplifier airflow multiplication technology, which inflates the air flow of the suction motor by a factor of 3 to produce high-pressure air jets at high speed.
Panasonic EH-NA98C nano water ion hair dryer
Panasonic EH-NA98C nano-water ion hair dryer, nanoe nano-water ion technology and bilateral mineral anion technology, 1800W power with a variety of hair dry hair mode, intelligent hot and cold alternating hair dryer mode, full of hair and shiny, more Equipped with skin pattern, hair care nourishes facial skin at the same time, not only can quickly dry hair, but also hair care skin care scalp.
Part of the core technology of Panasonic EH-NA98C Nano-Ionic Water Hair Dryer is its nanoe nano-water ion emission port. Nano-water ion refers to the micro-particle ion that is decomposed by water at high voltage and is surrounded by moisture, so it is invisible to the naked eye. Panasonic EH-NA98C uses nano-water ion technology, nanometer water ion water content is 1000 times that of negative ions, effectively close the hair scales, deep penetration of hair, nourishes hair.
It is worth mentioning that Panasonic EH-NA98C nano-ion ion hair dryer has a smart hot air mode that can automatically adjust the body's comfortable dry hair temperature according to the ambient temperature. In addition, in the air temperature mode, the product has a skin pattern that allows the user's skin to be instantly hydrated while the hair is being blown dry, leaving the skin moist.
From 2015 to 2016, with the gradual recovery of the hair dryer market and the expansion of demand brought about by product upgrades, the market has gradually stabilized. In the future, the use of hair dryers will gradually expand from female consumers to male consumers. In addition, changes in the concept of life will also make pets a normal condition, and hair dryers used in pets will gradually become popular. It is expected that in the next few years, China's hair dryer market will maintain a compound growth of 13%, and the growth rate will keep pace with the entire small appliance industry. According to this calculation, the domestic hair dryer market will reach 2.371 billion yuan in 2020.
Summary of the article: Refrigerators, washing machines, kitchen appliances, and personal care products may not receive much attention in our lives. Everyone is accustomed to the existence of these products at home. Only when they purchase products will they try to understand Looking at the function and design of these products, in the future, the market competition for these products will still be very fierce. As consumers, you can get richer choices and technology will continue to change your life.
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