Sweepers still need to solve many shortcomings

With the popularization of the smart home concept, the attention of smart home appliances continues to increase, and sweepers (robotic cleaners) are also becoming beneficiaries. According to the latest data from the monitoring conducted by China Yikang Line, the retail sales of sweepers under the line increased by 11.8% year-on-year in 2014, much higher than the average increase in the vacuum cleaner market. However, with the gradual popularity of sweepers, due to their limited cleaning capacity and intelligence, it is difficult to obtain consumer recognition in a short period of time.

Online as a major sales channel

Brian Jefferson and McCaffie predicted in the Second Machine Revolution that "the first machine revolution will partially replace our body, and the second machine revolution will partially replace our minds." With the development of society, the quality of life of residents has been continuously improved. How to make life more comfortable and easy for young users to respect, which also makes the sweeping machine has shown explosive growth in the past two years.

According to the data measured in the middle of the Yikang line, the retail sales under the sweeping machine in 2014 increased by 11.8% year-on-year, which is higher than the average increase in the vacuum cleaner market. It is worth noting that although the rate of increase is larger, but the sweeper is not to win the market with cheap, but its average price is much higher than ordinary vacuum cleaners, highly sought after by young consumers.

However, the sweeper also has some special characteristics in terms of sales, that is, the difference between offline and online market is larger. The data shows that the sweeping machine vacuum cleaner market accounted for 16.2% of retail sales, while the online market is as high as 47.6%, occupying the mainstream of the vacuum cleaner market. In addition, the brand pattern of sweepers in the double-line market is also very different. Zuo Yanyao, general manager of Zhongye Kang Brand Center, believes that the main reason for this phenomenon is that the threshold for online market channels is low, and it can focus more precisely on young people who are aware of the avant-garde. In addition, the sweeper is smaller and more suitable for online sales than traditional vacuum cleaners.

Highly intelligent features become the biggest selling point

According to statistics, sweepers are also known as automatic sweepers, smart dust collectors, and sweeping robots. They are smart home appliances that can automatically clean floors in the room with certain artificial intelligence. Brush sweeping and vacuum methods are generally used to collect ground debris into its own garbage storage box to complete the ground cleaning function.

As a new intelligent product, the sweeper has many advantages compared with traditional vacuum cleaners. The key point is that it is highly intelligent. It is understood that the sweeping machine is usually small, can clean hidden corners, products do not need to be handheld like a vacuum cleaner, can completely free their hands, and has a scheduled appointment function, you can clean when the home is no one, you can avoid inhaling clean up dust. In addition, sweepers are often equipped with a variety of cleaning systems, detective systems, cleaning routes are more optimized, can avoid collisions, protect machines and furniture. The automatic recharging function allows the sweeping robot to automatically find the charging stand for charging and power-off after cleaning.

In addition, when the robot sweeps, attention is paid to the two steps of sweeping and sucking, and the vacuum cleaner cannot perform this sweeping. The power of the sweeper is generally between 20W and 30W, and the suction power of the vacuum cleaner is generally as high as 1000W or more, which also leads to a more unique advantage of the robot vacuum cleaner in terms of quietness and power consumption compared to the vacuum cleaner. The reporter’s inquiries with Jingdong Mall’s buyer’s comments generally indicate that the product is noise-free and easy to use.

Many problems limit the popularity of sweepers

Although robots are smart in terms of smart operations, sweeping machines also have some industrial problems that are difficult to solve. This is why the vacuum cleaner market still has a higher inventory than sweepers. It is understood that the reason why the sweeping machine is called a sweeping machine is that the power of the sweeping machine is often low and the product suction is small, resulting in a very limited cleaning effect of the product. Tan Chong, the founder of puppy electronics, also told reporters that although sweepers can be easily cleaned, it is difficult to achieve the psychological expectations consumers want.

In addition, the sweeper's intelligence is also very limited. According to analysis of home appliance analyst Liang Zhenpeng, so far, the intelligent sweeping machine is not high enough, sometimes encountered obstacles can not be accurately judged; China's family housing area is generally not large, more obstacles, sweeping machine in many times the effect of cleaning Not ideal, so the current vacuum cleaners will not be completely replaced.

Liang Zhenpeng said that the sweeping machine still has a good development prospect. The main reason is that it significantly improves product profits and can help companies upgrade and upgrade to high-end. Wu Hong, general manager of Zhongkang Life Electrical Appliances Division, also stated that the sweeper machine market is an emerging product market, and brand rankings have not yet stabilized. After entering the brand, there is still huge room for growth. In the future, more traditional home appliance companies and Internet cross-border companies will get involved. In addition, with the gathering of technology and resources in the field, the sweeping route planning, smart obstacle crossing, and loud noise problems currently existing in the sweeper will be resolved more quickly, thus promoting sweeping machines from primary intelligence to higher levels. The intelligent development.