The Wuhu Dehao Runda LED industrialization project with a total investment of 6 billion yuan was launched at the beginning of the year. Wang Donglei, chairman of the company, said that Dehao Runda will establish a large-scale LED optoelectronic industrial base covering the middle and lower reaches of the LED lighting industry chain in the next 18 months. The first phase of investment mainly includes LED chip, packaging and lighting. The manufacturing and sales of the project will reach an annual sales income of 3.2 billion yuan after completion.
Gorgeous turn
As one of the world's largest suppliers of smart small appliances, Dehao Runda has entered the LED manufacturing industry with years of accumulated experience in the small household appliance industry, technological advantages, and equipment advantages. Is it a gorgeous turn or a continuation of advantages? It has always been the concern of investors. Focus.
In this regard, Wang Donglei said, “Dehao Runda’s LED as one of its main businesses is not a gorgeous turn, because I think LED is the same as small appliances.†He believes that the process of LED and small appliances is very close. To include injection molding, pressure molding, surface combing, etc., the raw materials required are plastics, electric copper wires, etc., and the control system is not much different. Wang Donglei also said that in addition to the high technology content of the chip, Dehao Runda has no independent development capability at present, and other processes are very familiar to Dehao Runda.
According to reports, Dehao Runda's current product research institute has more than 300 designers and engineers covering all aspects of electronic circuits, machinery, process structure, industrial design, product certification, etc., and has established multiple laboratories and a large scale. Product Testing Center.
According to professional analysis, Dehao Runda has accumulated 10 years of cost control experience in the field of small household appliances, which is not available in other LED packaging and application companies. By using the quality assurance, Dehao Runda can reduce the cost to a lower level, and the channel management capability promotes the reduction of the company's transaction costs and the smooth flow of sales channels. Taking LED indoor lighting bulbs as an example, Sharp LED bulbs have a market price of more than 300 yuan, and Dehao Runda has been able to reduce the cost to 50 yuan under the premise of ensuring quality. At the same time, Dehao Runda invested in a chip manufacturing plant in Yangzhou to ensure the supply of chips downstream. Once the scale is formed, Dehao Runda will promote the industry to reshuffle with price cuts.
Hao gambling LED
The market prospects of the domestic LED industry are worth looking forward to. Speaking of the public lighting market alone, taking street lights as an example, according to the figures of the National Bureau of Statistics, the country is more than 90 million street lamps. "If each street light is replaced by an LED street light, and the cost of each street light is 6,000 yuan, then this market has a potential of 600 billion yuan, which does not include the new market in the process of China's urbanization."
"For us, the opportunity is greater than the risk." Wang Donglei said that the LED photovoltaic industry base to be built by Dehao Runda will cover the middle and lower reaches of the LED lighting industry's industrial chain, including chip manufacturing and cutting in the core technology areas of the industry. It will also be carried out in Wuhu. The base covers an area of ​​816 mu, with a planned total investment of 6 billion yuan. The first phase investment is 2.3 billion yuan, mainly including the manufacture and sale of LED chips, packaging and lighting. Among them, LED chip project plans to invest 500 million yuan, the annual average sales revenue will reach 487 million yuan after completion of production; LED packaging project plans to invest 570 million yuan, the annual average sales revenue will reach 1.92 billion yuan after completion; LED lighting project plans to invest 5.33 yuan After 100 million yuan, the annual sales revenue will reach 1.8 billion yuan.
In the same period, Dehao Runda will invest 100 sets of MOCVD equipment with Korean companies, with a total investment of 3.7 billion, which will be built in three years, specifically for the production of LED lighting upstream core products - epitaxial wafers. The base is expected to be fully completed in 2012 and will generate a sales value of 18 billion yuan.
ready
On October 14, 2009, Dehao Runda announced the non-public offering plan, and all the funds raised were used for the LED industrialization project of Wuhu Dehao Runda Optoelectronics Technology Co., Ltd.
It is reported that the company has submitted an application for private placement to the China Securities Regulatory Commission, raising about 1.6 billion yuan, and gradually building a large LED product manufacturing base and R&D center, thereby expanding the production scale of Dehao Runda LED products.
Insiders expect that the output value of China's entire LED industry in 2010 will exceed 100 billion yuan. In the next five years, China will also promote semiconductor lighting as a major project. After the implementation of the Dehao Runda fund-raising project, it will gradually promote the development of the LED industry with the help of the national environmental protection and energy-saving strategies; create new profit growth points for the company and further enhance its sustainable profitability.
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