Yesterday, the US-based Nippon Electric Group, a subsidiary of the white giant, and the Guixi City, Jiangxi Province signed a strategic cooperation agreement. Midea Lighting Electric acquired the city’s Guiya Lighting Co., Ltd. and plans to invest 500 million yuan to build a beautiful new Jiangxi light source base. It marks the full launch of the diversified market strategy of Midea Group's entry into the lighting industry.
Hong Lihe, deputy governor of Jiangxi Province, Yang Xianping, secretary of Yingtan Municipal Party Committee, Zhong Zhisheng, mayor, member of the Standing Committee of Yingtan Municipal Committee, Wang Jialin, secretary of the Guixi Municipal Party Committee, Yang Jiesheng, mayor of the board of directors of the US Group, He Xiangjian, Chairman of the Board of Directors of Midea Group, Huang Jian, CEO of Midea Group, Midea Group Vice President Yuan Liqun, Midea Group Vice President Li Jianwei, Midea Group Vice President Ye Wu and Midea Lighting Electric General Manager Zhang Wuli and Guiya Lighting Chairman Zhang Shexi attended the signing ceremony.
Huang Jian, CEO of Midea Group, and Yang Jiesheng, Mayor of Guixi, signed a strategic cooperation agreement. He also signed a merger agreement with Mei She, Chairman of the Board of Directors of Guiya Lighting Co., Ltd. Midea Lighting Electric will invest 500 million yuan in Guixi in phases to build a new base for beautiful lighting source products.
General Manager Zhang Wuli said that the new base will mainly produce energy-saving lamps for the US lighting. After the project is completed and put into production, the annual production capacity is expected to be no less than 200 million, and it is expected to achieve a sales scale of 2 billion yuan. Under the "low-carbon, environmentally-friendly" social and economic environment, Midea Lighting Electric will adhere to the consistently excellent quality of the United States, adhere to the concept of energy conservation and environmental protection, and is committed to providing consumers with energy-efficient green lighting products. Midea Lighting Electric is positioned to “do the best in the industryâ€, will not participate in the existing market competition through low-cost, low-end products, and will not repeat investment and construction of low value-added or backward industrial chain, and will focus on LED in the future. R&D and production.
Huang Jian, CEO of Midea Group, pointed out that although the lighting industry of Midea is the emerging business segment of Midea Group, it is the “important pillar industry†of Midea Group's next five-year plan. After Midea Lighting acquired Jiangxi Guiya Lighting, Midea Group will also vigorously support and promote the development of the lighting industry. Midea will focus on energy-saving lighting products and general-purpose low-voltage electrical appliances, with the US Group's national enterprise technology center and post-doctoral work station as technology. Relying on the mature sales channels at home and abroad, we are committed to building the best lighting electrical products in China and become a supplier of lighting solutions, actively promoting the overall improvement of the domestic lighting industry.
Chen Yansheng, chairman of the China Lighting Association, pointed out that at present, China's lighting industry has problems such as low industrial concentration and product quality needs to be improved. With the increasing attention of the world on energy conservation, emission reduction and low carbon economy, the lighting industry needs to carry out industrial upgrading and technological innovation. Midea's entry into the lighting industry will make new contributions to the overall development of the Chinese lighting industry. With the continuous investment of Midea in the lighting industry, Guixi may even become another important production base of the domestic lighting industry after the five major production areas of Guangdong, Zhejiang, Jiangsu, Fujian and Shanghai, and will include supporting supply chains. The entire industrial chain, including production technology and R&D investment, has a positive impact from many aspects.
Yang Jiesheng, the mayor of Guixi, Jiangxi Province, believes that the investment of home appliance giant Midea in Guixi will help to improve the employment, taxation and overall economic development level of Guixi, or it will become a sign that the manufacturing industry will be transferred from the Pearl River Delta region to the central region. .
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