Unlike Sony, which announced a moratorium on the sale and production of organic light-emitting diode (OLED) TVs in Japan, Samsung and LG recently announced an overweight layout in the large-size OLED market, which will be in 2011 and 2010 respectively. In May, OLED notebook computers and TVs were launched. Under the two major panel manufacturers in South Korea, it is expected to accelerate the commercialization of OLED TVs.
According to Zhan Junjun, industry analyst at the Institute of Industrial Intelligence (MIC), Sony is currently working hard to attack the 3D (3D) display business. In addition, it believes that the market for OLED TVs will not be profitable in the short term, and has greatly reduced the size. The focus of OLED panels, in contrast, Samsung, LG can control the R & D resources, in addition to upstream materials, other supply chain links can develop on their own, so the two panel manufacturers invested in the medium and large size OLED market, It will be a big indicator for observing whether OLED TV can be commercialized.
The material cost is too high and the life expectancy is too short, and the uneven coating of the panel leads to poor production yield. These are the technical obstacles for mass production of OLED TVs. However, the industry is highly concerned that Samsung has planned to re-investigate a few days ago. 8.6 billion euros in a new 5.5-generation OLED panel factory in Tangjeong Province, which will produce 1,320 mm × 1,500 mm OLED panels. Zhan Junjun pointed out that the 5.5-generation special production line is the most economical cutting rate. 32, 21.5 inch OLED TV panel. It is also reported that the global active matrix (AM) OLED exhibited by Samsung in 2010 International Consumer Electronics (CES) will probably come out in 2011. In addition, after the sale of its OLED business unit to Lejin in 2009, Kodak also strengthened the technical energy of LG OLED. In 2009, Samsung has launched the first 15-inch OLED TV product, which will be available in May. Listing in Europe, with the introduction of mass production between Samsung and LG, it seems that the industry is gradually breaking through the technical bottleneck of medium and large OLED mass production.
The OLED TV market is in a competitive position. Even if Sony will suspend production of OLED TVs, newcomers will continue to increase. For example, Panasonic and Sumitomo Chemical are cooperating to develop OLED TVs of 40 inches or more. It is expected to be successful by 2010. Mass production. Among them, Sumitomo Chemical acquired the entrance ticket to the OLED market after acquiring Cambridge Display Technology in 2007. It is worth mentioning that Panasonic and Sumitomo Chemical are both good at the OLED panel coating and materials, and will become the enemy of Samsung. Zhan Junjun believes that compared with the complexity of OLED materials, the process technology of medium and large size OLED uniform coating is slightly less difficult, and Panasonic has regarded OLED TV as the next step in increasing revenue contribution, so future technology and product deployment The trend will also be highly regarded.
Instead of letting Japanese and Korean panel makers specialize in the past, domestic panel maker Xinqimei is also optimistic about OLED TV and put into relevant layouts, but it also faces obstacles in materials and processes, and whether it will continue to enhance its technological capabilities through self-development, acquisition or technology alliance in the future. It will also be the topic of industry follow-up.
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