On October 31, the eve of Halloween, Honor Magic2 brought nine independently developed black technologies to achieve a comprehensive evolution from the four dimensions of appearance, wisdom, ability, and photography, and magic reappears.
As a master of innovative technology, Honor Magic2 has no fear when it is in the same frame with OPPO Find X, vivo NEX, Xiaomi MIX3 and other pioneers who are also breaking through Liu Haiping.
No other, graphene cooling technology, smart brain Kirin 980, butterfly five-track sliding screen laser, 3D bionic photosensitive technology, intelligent life body YOYO, 40W Rheinland certified safe super fast charging, original AI dual-frequency smart navigation, original highest 1. The 7Gbps WiFi download technology, the original dual-card VolLTE call data concurrency technology, and the pioneering attitude of Honor Magic are really dazzling.
"Two years ago, the first generation of Magic first introduced the concept of artificial intelligence in the field of smartphones, which made people's eyes shine. It has been in a state of short supply and gained a group of loyal fans. Today's Magic 2 has a higher configuration and is an excellent flagship phone. I look forward to its performance in the market review." Li Yanchao, general manager of Guoyu Communication, a large-scale mobile phone chain channel in Henan, said to the First Mobile Phone Industry Research Institute after attending the on-site press conference.
Technology Pioneer
After 730 days and nights, the Honor Magic series still adheres to the original "technical idealism" and has become the technological pioneer of smartphones.
In appearance, the Honor Magic 2 uses a 6.39-inch AMOLED sliding cover full screen, and its self-developed butterfly-type five-track sliding screen structure can make the body fit more closely while achieving an ultra-high screen ratio. The back adopts 3D curved glass technology and optical nano-coating technology, and there are three new colors: gradient black, gradient blue, and gradient red. It is worth mentioning that the Honor Magic 2 is equipped with an in-screen optical fingerprint with a large light-sensing area of ​​32.48mm, which can be unlocked quickly. It makes up for the regret that Xiaomi MIX3 used ordinary back fingerprints in order to slide the full screen.
In terms of core performance, Honor Magic2 adopts Huawei's latest top processor Kirin 980, equipped with dual-card VoLTE call data concurrency technology, and the call is continuous; it can achieve a WiFi download rate of up to 1.7Gbps, and the wireless download speed of 10GB TV series download only takes 78s; AI Dual-frequency GPS navigation accuracy can reach 15 meters.
In terms of taking pictures, the rear adopts 24 million black and white + 16 million color + 16 million super wide-angle AI three-shot, which can realize both multi-focal landscape photography and detailed portrait photography. The front adopts 16 million front lens + two infrared lenses, combined with AI algorithm intelligent skin beautification. There are also special functions such as handheld super night scene and 3D portrait light effect.
Compared with the powerful configuration, the most shocking innovation of the Honor Magic 2 is the intelligent life form YOYO with high IQ.
When the AI ​​capabilities of the entire smartphone are still in the initial stage of exploration, YOYO, the core and soul of the new generation of Magic UI intelligent system launched by the Honor Magic 2, already has powerful self-learning and self-evolution capabilities, and its IQ is as high as 4556 points. YOYO, which integrates AI capabilities such as computer vision, natural semantic understanding, deep learning, decision-making systems, and recommendation systems, is not a simple voice assistant. After "identifying the owner" through biometric features such as fingerprints, voiceprints, and faces, YOYO will gradually grow into your all-round intelligent brain through interaction, custom voice learning, etc. , portable nutritionist, portable beautician, provide the required services and information at any time, and open a smart experience of the whole scene.
The Honor Magic 2 is very likely to change the current habit of mobile phone manufacturers to simply compete for hardware, and push the technology industry into an era of pursuing software and hardware collaboration and in-depth experience.
It is worth noting that at the press conference, Honor announced that it has become a strategic partner with DJI drones, and it has now realized the voice control of drone shooting through Honor mobile phones. Whether this is Glory's desire to use YOYO's powerful capabilities to test the Internet of Everything is still unknown.
Honor Magic2 has released four versions, of which the 6GB+128GB version is priced at 3799 yuan, the 8GB+128GB version is priced at 4299 yuan, the 8GB+256GB version is priced at 4799 yuan, and the 8GB+512GB 3D photosensitive version is priced at 5799 yuan. The pre-sale will start from 0:00 on November 1st to 23:30 on November 5th, and it will be officially released at 10:08 on November 6th.
Hit the high-end market
As a masterpiece of technological idealism, Honor Magic 2 not only shows the courage and exploration of technological breakthroughs, but also is a heavy weapon for Honor to speed up the overall speed and win the market.
"In 2018, under the general trend of slow growth in the global smartphone market, Honor ranked first in China's Internet mobile phone sales for 9 consecutive quarters in the domestic market, further consolidating its position as the number one brand of Internet mobile phones." At the press conference, Honor President Zhao Ming raised his eyebrows with joy.
According to the latest analysis report of China's best-selling mobile phone market in September released by the First Mobile Phone Industry Research Institute, from October 2017 to September 2018, Honor successfully rose from TOP9 in China's offline market mobile phone brand sales to TOP4. Its offline mobile phone market share in China surpassed Apple in August, and its market brand share continued to rise to 9.2% in September.
Although in terms of overall market share, Honor has achieved the suppression of Xiaomi, which is also an Internet mobile phone, it is not difficult to see from the report that the main market share of Honor is mainly from the contribution of the thousand yuan phone. In September, Honor was not on the list of China's mobile phone brands with a sales share of more than 4,000 yuan; in the range of 3,000-3,999 yuan, Honor ranked TOP6 with a market share of 1.9%; in the range of 2,000-2,999 yuan, Honor ranked 10. 2% market share ranks TOP4. On the other hand, in the range of 1000-1999 yuan, in September, Honor Play 7C, Honor Play 7X, Honor 8X, and Honor 8X Max were on the list. The first three models achieved 340,000 units, 250,000 units, and 160,000 units respectively. 's sales. Before the press conference, everyone speculated that the Honor Magic2 would be the standard Xiaomi MIX3 with a full-screen slide rail, but now it seems that Honor obviously has greater ambitions.
Yi Lin, product manager of Sichuan Longxiang Communication, pointed out that at this stage, consumers pay attention to whether there is innovation in the model when purchasing a machine. The Honor Magic2 has invested heavily in hardware configuration and the application of innovative technology, and the standard version is only 500 yuan higher than the MIX3. Obviously, Magic2 not only wants to snipe the Xiaomi MIX3, but also aims at the vivo NEX, which has been popular because of the lift camera, and even the higher-priced OPPO Find X.
At present, vivo NEX and OPPO Find X have been released for nearly 5 months, and the 6-month smartphone sales cycle is approaching the end. According to the observation of the First Mobile Phone Industry Research Institute, the offline sales of OPPO Find X in China in September has dropped from a peak of 300,000 units in August to 210,000 units.
The Magic series, which had been silent for two years, was launched at this time, of course.
Even though offline mobile phone stores ushered in a wave of closures this year, Honor’s offline experience stores are even growing wildly at a rate of 100+ stores per month or even per week. On September 30, Glory reached a thousand achievements in offline experience stores. "Offline stores need models with a certain profit. Today, with the average price of mobile phones and the unit price of store customers increasing, Honor needs a high-end product to conquer the world." Li Yanchao said.
According to Honor, after the accumulation of two generations of Honor Magic products, the Honor Magic series will become the normal future super flagship product of Honor. It will form a more complete and competitive product matrix together with the Honor digital flagship, V-series flagship and thousand-yuan phone explosion models, and launch an all-out attack on the market.
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