Guangdian "Two Days and One Night" transferred from Sichuan TV to Dragon TV, and "Super Orator" transferred from Anhui TV to Beijing TV. "Goddess' New Clothes" was transferred from Hunan TV to Dragon TV. "Diao Xiao Shuo" transferred from Youku to Fantastic Art... Nowadays, the trend of separation between production and broadcasting is spreading, engulfing video websites and television stations.
After the separation of production and broadcasting, the stream of resources and the separation of production and broadcasting have made the most important element of the previous restrictions on programming - resources have become no problem, and content production companies have become more flexible. Television stations are more and more like a simple broadcasting platform. After “de-standardizationâ€, the channel's temperament and human cost and financial resources are directly linked, and more often it becomes a test of the loyalty of platform audiences.
At the same time, a question has emerged: If this continues, will radio and television stations face “hollowing out?†As a result, the major TV stations began to explore and invigorate the organizational structure with the premise that the business system remains unchanged. It can activate the "top-level design" of content production. At present, the more practical methods in the industry are the "independent filmmaker system" ("studio system" and "teamwork system", which are different in the name of each station, and the specific implementation details are different). The first is the "company system." In the following, we have selected some television stations that have already had successful experiences in phases to see how their mechanisms are reformed.
Hunan Satellite TV Hunan Satellite TV's producer system is truly different from its peers in that it is a cross-team operation. For example, there is a project that can integrate three teams within one day.
The reform of the separation and production system of Hunan Satellite TV involves two departments. The first is the program production center, which is the most core competitive department of Hunan Broadcasting and Television and is responsible for the integration and splitting of resources. The second is to change the editorial room to the "Market Department." The producer (as an athlete) is the most pressured on the television station, but the former editorial room is always sitting as a referee. In recent years, Hunan Satellite TV has successfully transformed itself. The original function remains unchanged, but once it is market-oriented, the chief editor's office is the "Market Department."
In addition to being responsible for the traditional orientation function, Hunan Satellite TV puts the customization function into the chief editing room. This requires a keen market sense. Now, Hunan Satellite TV programs are closely followed in the early stages of creativity, project customization and tracking management. In the end, their bonuses are also linked to the ratings of the project, giving them a sense of accomplishment. Now, the engine of Hunan Satellite TV's program content is largely due to the Chief Editor's Office.
Jiangsu Satellite TV Jiangsu Satellite TV's program production model is summarized in one sentence: integrated ministries, listed management, human and property ownership, rotation system, assignment system, mutual scoring mechanism, the last elimination system. Jiangsu Satellite TV currently has about 400 full-channel channels. There are 7 departments, including Chief Editor's Office, Program Department, Project Department, Advertising Department, Purchasing Department, General Department, and Production Department. The team is scattered in the program department and the project department. There are 50 directors in each department. The Program Department is responsible for running its own program from Monday to Wednesday and the project department is responsible for the four days of the program from Thursday to Sunday. The channel resources and time slots are equally open to the two departments with competitive relations. The program implements block budgets, and home-made programs leave a certain amount of credit. Excess portions can also be added to the program budget. The Ministry of Comprehensive Affairs combined all the peripheral support links and assigned the production director to the program group in accordance with the “dispatching system†to do financial management work and some outreach work, and to take turns at different times. In addition to the choreographer, each column is also equipped with a producer and a drama. Adjust every 3 or 4 months. The production and performance service implements the "rotation system" and the wage performance is in the General Department, not in the column group. In the same period as the establishment of the General Department, Jiangsu Satellite TV unified the camera and post-professional staff from the various column groups to the imaging department of the production department and adopted a listed service.
Zhejiang Satellite TV Zhejiang Satellite TV is the first broadcast platform to begin separation and production. “China Good Voice†is China’s first truly separate and diverse variety show. It was not optimistic about broadcasting in the first quarter. It made Canxing’s production bear a lot of pressure and was on the way to seek cooperation with multiple TV stations in China. The number of thorns encountered is numerous, because in addition to the requirements of the viewing platform for copyright parties, the high production and promotion costs of the program made it unaffordable for many TV stations. The package price of the program was as high as 80 million yuan. In the end, the head of Zhejiang Satellite TV, Xia Chen, arranged to take a piece of legend in addition to the hardship.
At present, Zhejiang Satellite TV is conducting a "program teamwork", trying to implement "quasi-production separation" within the channel, giving the producer eight rights, and using the producer as the core team to conduct project bidding. After successful bids, the distribution mechanism will also change. In the past, it was labor costs. In the future, certain material incentives will be given with reference to the reward mechanism that has emerged in the market.
Dragon TV In 2014, based on the strengthening of Dragon TV, SMG launched the Dragon TV center and implemented an independent producer system. Deepening the separation of production and broadcasting, the separation of production and broadcasting within the center, the implementation of the project bidding system, the broadcast department to the center's creative producers, and open tenders to the channels of the group, and social production companies can also participate in bidding; explore the independent producer system. The Center is established as a number of independent producers, regular R&D programs or production programs.
The Voice of China 2 is composed of a team of independent producers of the Dragon TV Center and the leaders of the Dragon TV Center. They form a core group of directors. Each independent producer group performs independent accounting, independently enjoys rights and obligations, and independently comes to the Oriental TV Center. Be responsible for. This is the most complete attempt of SMG's new restructuring model. The Dragon TV Center hopes that the success of this program will bring more opportunities for the separation of production and broadcasting. Under this new separation of production and broadcasting model, the Oriental Satellite TV Center is responsible for attracting investment and providing production funding. The independent producer, as a contractor, has made a commitment to the ratings and benefits of the Oriental Satellite TV Center.
Beijing Satellite TV On the afternoon of July 31, Beijing Jingshi Satellite Media Co., Ltd. was established. Beijing Satellite TV officially announced the independent operation of advertising and once again sounded the clarion call for reform. At the same time, the on-the-spot broadcast of Beijing Satellite TV in the fourth quarter, without exception, is in cooperation with companies outside the system.
Xu Wei, deputy editor-in-chief of Beijing TV, said: The core of this change is to break the TV station's basic thinking and to assemble social forces such as production companies, advertisers, 4A companies, and agents, and condense into a “big Party†to seek common development and share. Market, win-win future. She revealed that after Beijing Satellite TV has achieved independent advertising, it will form a "one center, two sources, and three cores." "The so-called "one center" is to encourage the agency system; the "two sources" are the "program source" and the "market source," which will change the phenomenon of past production of content and sales of "two skins," linking two sources in the past. Together, the “three cores†are the collective force of the quarterly broadcast programs, regular columns, and television dramas.
Tianjin TV Satellite TV's production and broadcasting company Tianshi Satellite Media has a total of 11 studios. There are several studios for the show and two studios for the new media. The drama is a large department, divided into two studios below. Artists broker a studio.
Currently, there are only about 50 people in Tianjin Wei Video Channel, and nearly 200 people in Skyview Satellite Company. In the team of nearly 200 people on the SkyView satellite, there are only 20 or more “institutional†personnel. More people come from the market, but there is no difference in the appraisal mechanism – all salaries and benefits are related only to jobs and performance. Whether it is up to standard or not, and has nothing to do with the system or status.
Tianshi Satellite Studio is divided into two types: internal and external. The studio not only serves Tianjin TV, but "takes the market as the guide." The external studio and SkyView satellite company are a kind of agreement relationship, which is more market-oriented and belongs to the relationship between investment and income distribution. For example, after investing in a project and earning profits, the company and the studio have a distribution of benefits. At the same time, the studio usually pays for its own human resources. Every year, taking the studio as the unit to undertake business indicators is also relatively clear. For the management of the studio, the company adopts a “gambling†mechanism internally. Each program has a simultaneous segment ranking. If there is more than the ranking, there will be a corresponding award. If the ranking is lower, there will be corresponding punishment. The amount of the award and punishment will vary according to the project. And set. Some programs will also use the “crowdfunding†model - the program group will invest money first, and if it reaches expectations, the company will reevaluate. If it does not meet expectations, the money will "supplement program funds."
Hubei Satellite TV carried out human resources reform this year. At present, Hubei Satellite TV has more than a dozen of its own teams in the production of programs. The team size has also grown from only a few dozen individuals to more than 200 people. Its reforms mainly include:
1. All policies in the channel are tilted toward the frontline team. This is true in the distribution factor including recruitment. In the past two years, Hubei Satellite TV did not normally recruit employees from other positions. All recruitment indicators were given to front-line program production teams.
2. An independent producer system was established to give filmmakers full autonomy in human property as much as possible.
3. The excellent program production team will be used as a pilot for institutional reform. According to the plan, Hubei Satellite TV will take the initiative to promote the socialization of mature teams, and in accordance with the principle of “Mature one to fly oneâ€, the production team will be corporatized, even considering that the team will enter the market independently and participate in market competition. Explore methods such as the individual holding of shares of the team to promote the rapid growth of the team.
4. Dynamic management, salary changes with the post. On the one hand, it gives full rights to the producer, but at the same time, it has very strict indicators. Based on the ratings, one quarter is used as the unit of time to solve the problem that the business cadres are capable of, and stimulate vitality. At the same time, a dual-channel system of management channels and business channels is implemented. Both management posts and business posts have established smooth promotion channels and assessment mechanisms.
Beijing Changjiang Media Co., Ltd., a subsidiary of Hubei Satellite TV, has hired all of its staff to produce programs for the national market. The latest new program, "The Star's Chamber of Secrets," has been aired on the Zhejiang Satellite TV platform. ""
Recommended installation sofa butler Download: http://app.shafa.com/
G4 Led Lamp, Professional G4 LED Lamp manufacturer is located in China. YiMing Lighting Technology could provide very high quality 12V G4 LED Lamps at very competitive prices. Want more about G4 LED Lamps or LED replacement lights, please contact us. Welcome all the customers come to inquiry.
G4 Led Light, G4 12V Lamps, Led Lamp G4, G4 Led, G4 Lamp
Ningbo YiMing Lighting Technology Co., Ltd. , http://www.yimingtech.com